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Recruiting New Boaters & Anglers

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RBFF President and CEO Frank Peterson's remarks from the Progressive Insurance Miami International Boat Show Innovation Breakfast, February 16, 2018.

Published in: Government & Nonprofit
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Recruiting New Boaters & Anglers

  1. 1. Recruiting New Boaters & Anglers Miami International Boat Show I February 16, 2018
  2. 2. Fishing Participation - USFWS 3 Participation up 8.2% in the last 5 years USFWS 2016 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation Participation up nearly 20% in last 10 years Highest participation # since 1991
  3. 3. 4 47m 142m Americans Age 6+ Participated in Fishing in 2016, 2017 Special Report on Fishing Americans Age 6+ Participated in Boating in 2016, NMMA Recreational Boating Participation Study
  4. 4. 2.5 Million First-Time Anglers 11 Million Youth Anglers (6-17) Up Nearly 3% 3.8 Million Hispanic Anglers Up More Than 11% 5 2015 vs. 2016, Source: RBFF & The Outdoor Foundation Key Target Audiences Steady & Showing Gains
  5. 5. 6 New fishing participants are more likely to skew younger and female 45% of new fishing participants are female. 42% are ages 6 to 12 2017 Special Report on Fishing Source: RBFF & The Outdoor Foundation Women are Important to Participation
  6. 6. 84%of active fishermen had their first experience before age 12 7 Youth are Important to Participation First fishing experiences rare after 18 & virtually nonexistent after 35 94% had first experience as minors 2017 Special Report on Fishing, 2016 Recreational Boating Participation Study
  7. 7. 8 59 million U.S. Hispanics $1.5 trillion purchasing power 40%are millennials 2017 Special Report on Fishing Hispanics are Important to Participation Viant: The Marketing Guide to Hispanic Millennials
  8. 8. 9 Women don’t see themselves in fishing Mintel, Outdoor Consumer 2017 Special Report on Fishing 52% of the U.S. population 6+ did not participate in an outdoor activity in 2015
  9. 9. 10 Average person now fitting 22 hours of media into 24 hour day ABC News Report. May 1, 2017 Mintel. Outdoor Consumer. 2017 EMarketer
  10. 10. 11
  11. 11. Thank You!

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