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A Decade of Delivering R3 Support to States

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10 Years of RBFF State Marketing Workshops

Published in: Government & Nonprofit
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A Decade of Delivering R3 Support to States

  1. 1. A Decade of Delivering R3 Support to States 1 December 12, 2017
  2. 2. WORKSHOP SPONSORS 2
  3. 3. 3 Diamond Sponsors
  4. 4. 4 Platinum Sponsors
  5. 5. 5 Gold Sponsors
  6. 6. 6 Silver Sponsors
  7. 7. 7 Bronze Sponsors
  8. 8. 8 Donation
  9. 9. 10 YEARS OF WORKSHOPS
  10. 10. 10 2008 vs. 2017
  11. 11. State Marketing Workshop Attendance 11 40 60 80 100 120 140 160 2008 2009 2010 2011 2012 2013 2014 2015 2016 150 attendees in 2016
  12. 12. 12 50 state agencies registered
  13. 13. 13 Tools & Trends
  14. 14. RBFF State Agency Tools 14 2008 2017 Angler/Boat er R3 Resources State R3 Program Grants Webinars
  15. 15. 15 Trends in Participation and Demographics 2008 2017 Participation down 7% Participation up 3% Youth participation important Youth participation important Family plays a role Families are changing
  16. 16. 16 2008 2017 Less than 30% of participants are female Women (including Moms) play an important role 4.9% Hispanics fishing participants 8.2% Hispanic fishing participants Adults spend 8 hours a day on screens People fitting 22 hours of media into 24-hour day with multiple devices Trends in Participation and Demographics
  17. 17. 10 YEARS OF RESULTS
  18. 18. Fishing Participation Up in 2016! 18 Participation up 8.2% in the last 5 years Participation up nearly 20% in last 10 years Highest participation # since 1991 USFWS 2016 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation Americans age 16+
  19. 19. 19 Boating Participation Strong in Recent Years 0 20000000 40000000 60000000 80000000 100000000 120000000 140000000 160000000 2011 2012 2013 2014 2016 Source: NMMA 142M
  20. 20. 20 Fishing License Sales Up! 27,000,000 27,500,000 28,000,000 28,500,000 29,000,000 29,500,000 30,000,000 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 U.S Fishing License Sales Source: USFWS 4.26% increase since 2005
  21. 21. 21 Boat Registrations Up! Source: USCG 1st increase since 2009
  22. 22. 271K registrations State Lapsed Angler & Boater Programs 22 766K licenses $25.4M in revenue for states
  23. 23. State License & Registration Referrals 23 3.54Mreferrals to state agency license purchase pages 440Kreferrals to state agency boat registration pages Revenue calculated using 8% conversion rate from RBFF state agency programs, $23.76 avg. license cost and $37.42 avg. registration cost. $8M in revenue for states
  24. 24. Education Grants 24 $330K granted to state agencies in the last 3 years as part of State R3 Grants Program $83K granted to state agencies in the last 2 years as part of George H.W. Bush Vamos A Pescar™ Education Fund
  25. 25. 25 PROGRAM DIRECT STATE REVENUE Lapsed Angler $15.63 million Lapsed Boater $9.8 million License Referrals $6.7 million Registration Referrals $1.3 million Total Revenue Generated for States License and registration referral revenue calculated using 8% conversion rate from RBFF state agency programs, $23.76 avg. license fees and $37.42 avg. registration cost. $33.4 millionTOTAL
  26. 26. 26 R3 +
  27. 27. 2015 vs. 2016, Source: RBFF & The Outdoor Foundation ACTIVATING R3 STRATEGIES TO ACHIEVE SUCCESS
  28. 28. 28 THANK YOU

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