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Time machine effect_service platform pursued commoditization_@_tuhh-titech_research_forum_20130923

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Time Machine Effect was observes at music service of Japanese Mobile Service from the view of trajectory 1999-2008.

The service platform of Japanese Music Service over the mobile internet was made mature rapidly. This was because unified design of devices. Mobile handsets were designed by same spec. The contents for the service were made to fill the device performance that made spoil unique innovation of respective handset manifatures.

The device supplier should know the demerit of perticipation of well-designed service platform, which may spoil techinology innovation merit.

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Time machine effect_service platform pursued commoditization_@_tuhh-titech_research_forum_20130923

  1. 1. Time Machine Effect of Service Platform -Service Platform pursued CommoditizationDevice Maker Competitive Value Service Platform gained merit by shortening Time to Commoditized Service Platform Operation Efficiency Device Maker lost Innovation Merit by being shortened technology Life Commoditized T1 T2 1

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