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THE HISTORY OF TOURISM
IN WAIKIKI
STAGE 1: EARLY DEVELOPMENT 1850 –
1900
Characterised by:
•Few tourists
•No facilities
•N...
At the time Waikiki was mainly wetlands on
which rice was grown
The 50 acres of swamp were also used to
grow Taro
The beach had a few private houses only for
the wealthy
The formality of the times meant few facilities were
needed so there was no tourist development
Stage 2: Pioneer Phase
1900 – 1950
Characterised by:
•Tourist numbers start to increase slowly
•A few initial attractions ...
In 1901 the first hotel the Moana opened.
It was patronised by a few wealthy tourists
The beach activities were becoming more
acceptable
Slowly the transport links improved
Locals of Honolulu started to come to the beach
after a Tram was established as the first public
transport link to the bea...
Future growth however was hampered by the
mosquitos from the wetlands that were becoming a
nuisance. Locals lobbied to hav...
In 1922 the Ala Wei canal was built
to drain the wetlands
This then created Hawaii’s most valuable
piece of real estate. The Royal Hawaiian
Hotel followed in 1927
This was built in a Meditteranean Style in
Pink – so it was nicknamed the Pink Palace.
It formed the land component of the...
facilities started to be established to cater for the
new tourists
A radio programme started under the
Banyan Tree of the Moana – this publicised
Hawaii to mainland USA. It had the signitur...
Only wealthy movie stars could afford to come.
This helped to market the resort to the rest of the
USA.
Hawaii was used as a backdrop for many
advertisements
Then in 1941 Pearl Harbour was bombed by
the Japanese during World War 2
The USA now entered the war and this brought
tourism to a sudden end. The hotels were instead
used as R&R centres for sold...
The beaches were covered in barbed wire
It meant that more soldiers were exposed to the
beauties of Waikiki and many vowed to return at
the wars end.
By 1950 Waikiki had 1400 rooms. In those days
surfers could drive their cars up onto the beach
Stage 3: Mature Phase
1960 – 1990
Characterised by:
•Numbers start to increase rapidly
•New attractions and facilities are...
Over time the main Street of Kalakaua
Avenue became more developed
However it was the development of commercial air
flights that allowed the masses to afford to visit
and they did so in the...
This led to the development of new hotels
that sprang up everywhere in the 1960’s
Famous people still added to the interest of
the masses to come here
The hotels doubled in number. By 1968 Waikiki
had 13,000 rooms, by 1988 the number reached
30,000
1960’s
1980’s
From this in 1960
To the same spot in 1990
Stage 4: Saturation
1990 – Present

Characterised by:
•Tourist numbers start to decrease
•Problems associated with tourist...
After 1990 the numbers of tourists declined for the
first time and has been fluctuating ever since

•
•
•
•
•
•
•

1990
19...
The last piece of land available was sold in 1990
for $45 million. Now there was no where to go but
upwards.
The place was so crowded that the government
had to put a ceiling cap on the number of hotel
rooms allowed – 39,000.
The Infrastructure could not cope with any more.
Traffic congestion meant that a one way road
system was developed
To keep the traffic down the public transport
system “The Bus” was subsidised
Breakwaters had to be built to keep the
sand on the beach
Artificial beaches were built by importing
sand from other islands such as Molokai
Restrictions were placed to protect the
natural environment especially the fauna
Instead in order to keep the tourists coming a
massive upgrading began. The main streets were
made more attractive
Hotels were all upgraded and remodelled
New attractions were added like the Ala
Moana shopping centre
Specialist marketing was initiated such as the
Convention market with the opening of a huge
convention centre in 1998.
Specialist facilities cater for the rich
Japanese market
It quickly became apparent that the future for
Waikiki lay in attracting the Japanese market.
Facilities were provided to ...
Waikiki now has 24,000 permanent
residents and 65,000 visitors on any day. It
boasts 450 restaurants, 350 bars and 12
shop...
MAHALO !
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
History of tourism_waikiki
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History of tourism_waikiki

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Tourism Development in Hawaii - 3.2

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History of tourism_waikiki

  1. 1. THE HISTORY OF TOURISM IN WAIKIKI STAGE 1: EARLY DEVELOPMENT 1850 – 1900 Characterised by: •Few tourists •No facilities •No links to other centres •No knowledge of what the area has to offer
  2. 2. At the time Waikiki was mainly wetlands on which rice was grown
  3. 3. The 50 acres of swamp were also used to grow Taro
  4. 4. The beach had a few private houses only for the wealthy
  5. 5. The formality of the times meant few facilities were needed so there was no tourist development
  6. 6. Stage 2: Pioneer Phase 1900 – 1950 Characterised by: •Tourist numbers start to increase slowly •A few initial attractions and facilities set up •Initial transport links established •Area still not well known so numbers are small but is gaining a reputation as the place to come.
  7. 7. In 1901 the first hotel the Moana opened.
  8. 8. It was patronised by a few wealthy tourists
  9. 9. The beach activities were becoming more acceptable
  10. 10. Slowly the transport links improved
  11. 11. Locals of Honolulu started to come to the beach after a Tram was established as the first public transport link to the beach
  12. 12. Future growth however was hampered by the mosquitos from the wetlands that were becoming a nuisance. Locals lobbied to have the swamps drained.
  13. 13. In 1922 the Ala Wei canal was built to drain the wetlands
  14. 14. This then created Hawaii’s most valuable piece of real estate. The Royal Hawaiian Hotel followed in 1927
  15. 15. This was built in a Meditteranean Style in Pink – so it was nicknamed the Pink Palace. It formed the land component of the cruise ship Mahalo
  16. 16. facilities started to be established to cater for the new tourists
  17. 17. A radio programme started under the Banyan Tree of the Moana – this publicised Hawaii to mainland USA. It had the signiture of ‘Hawaii Calls”
  18. 18. Only wealthy movie stars could afford to come. This helped to market the resort to the rest of the USA.
  19. 19. Hawaii was used as a backdrop for many advertisements
  20. 20. Then in 1941 Pearl Harbour was bombed by the Japanese during World War 2
  21. 21. The USA now entered the war and this brought tourism to a sudden end. The hotels were instead used as R&R centres for soldiers
  22. 22. The beaches were covered in barbed wire
  23. 23. It meant that more soldiers were exposed to the beauties of Waikiki and many vowed to return at the wars end.
  24. 24. By 1950 Waikiki had 1400 rooms. In those days surfers could drive their cars up onto the beach
  25. 25. Stage 3: Mature Phase 1960 – 1990 Characterised by: •Numbers start to increase rapidly •New attractions and facilities are established to cater for this increase- a building boom •Better transport links are set up •Area receives maximum publicity as its reputation spreads
  26. 26. Over time the main Street of Kalakaua Avenue became more developed
  27. 27. However it was the development of commercial air flights that allowed the masses to afford to visit and they did so in their thousands
  28. 28. This led to the development of new hotels that sprang up everywhere in the 1960’s
  29. 29. Famous people still added to the interest of the masses to come here
  30. 30. The hotels doubled in number. By 1968 Waikiki had 13,000 rooms, by 1988 the number reached 30,000 1960’s 1980’s
  31. 31. From this in 1960
  32. 32. To the same spot in 1990
  33. 33. Stage 4: Saturation 1990 – Present Characterised by: •Tourist numbers start to decrease •Problems associated with tourist numbers emerge •Starts to impact on the environment negatively •Need to upgrade to keep visitors coming •Move to specialist marketing
  34. 34. After 1990 the numbers of tourists declined for the first time and has been fluctuating ever since • • • • • • • 1990 1993 1996 1999 2002 2004 2005 7,000,000 6,000,000 6,600,000 6,800,000 6,400,000 6,900,000 7,400,000
  35. 35. The last piece of land available was sold in 1990 for $45 million. Now there was no where to go but upwards.
  36. 36. The place was so crowded that the government had to put a ceiling cap on the number of hotel rooms allowed – 39,000.
  37. 37. The Infrastructure could not cope with any more. Traffic congestion meant that a one way road system was developed
  38. 38. To keep the traffic down the public transport system “The Bus” was subsidised
  39. 39. Breakwaters had to be built to keep the sand on the beach
  40. 40. Artificial beaches were built by importing sand from other islands such as Molokai
  41. 41. Restrictions were placed to protect the natural environment especially the fauna
  42. 42. Instead in order to keep the tourists coming a massive upgrading began. The main streets were made more attractive
  43. 43. Hotels were all upgraded and remodelled
  44. 44. New attractions were added like the Ala Moana shopping centre
  45. 45. Specialist marketing was initiated such as the Convention market with the opening of a huge convention centre in 1998.
  46. 46. Specialist facilities cater for the rich Japanese market
  47. 47. It quickly became apparent that the future for Waikiki lay in attracting the Japanese market. Facilities were provided to make them ‘feel at home’.
  48. 48. Waikiki now has 24,000 permanent residents and 65,000 visitors on any day. It boasts 450 restaurants, 350 bars and 12 shopping centres all in an area only 2 km long and 1 km wide!
  49. 49. MAHALO !

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