D23 EXPO is a three-day marquee event held biannually that allows The Walt DIsney Company to deepen its relationship with fans and
generate buzz for the company’s priorities.
The D23 EXPO 2015 Official Mobile App was developed to help attendees navigate all the entertainment, presentations, shopping, photo
opportunities, and magic that Disney had in store.
A custom design built specifically for the app that
aligned closely with the overall EXPO branding.
Ability to showcase and update curated content, which linked to sections of the app,
presentations and external websites.
Robust Global Search
Search by keyword across all events, places,
people and companies.
Schedule with Advanced Filters
Full schedule of presentations and special entertainment, along with
up-to-the-minute information on StagePass availability for presentations and
multiple filters by category, time, and event type.
Personalized Schedule with Reminders
Attendees could build a personalized event schedule and add events, venues and
special guests to their favorites list. In-app alert reminders for favorites allowed
attendees to add them to the calendar on their device.
Custom maps with different levels of map detail
at various zoom levels.
Integrated Social Media
Social media aggregation with a consolidated view of social media channels using the hashtag #D23EXPO to source content.
Content was also embedded and used for digital displays throughout the convention show floor.
Location-based push notification alerts allowed messages to be sent to attendees as they entered or left the proximity of an iBeacon device.
iBeacons were placed strategically across the show floor providing contextually relevant messages to attendees.
Embedded surveys were incorporated directly into the app with custom sets of questions for each presentation and an overall survey for the
Branded Web Schedule
An embedded web schedule was provided that allowed attendees to sync their personalized schedules across multiple platforms.