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ISCOM lecture

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Demystifying startups - lecture and workshop

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ISCOM lecture

  1. 1. Demystifying startups - Lecture and Workshop
  2. 2. Agenda 10:00 - 10:30: Introduction & background information 10:30 - 11:00: Task 1 explanation and breaking into teams 11:00 - 11:30: Task 1, Exercise 1 11:30 - 12:00: 3 min no slide presentations 12:00 - 13:00: Lunch
  3. 3. Instructors @brbr_peric • Associate in the TechStars London 2015 • Managed operations in Croatia’s leading startup incubator • Master's degree in Analysis and Business Planning at University of Zagreb • Loves coffee. Lots of it. Barbara Peric • Started at Techstars, NYC; Moved to London to help Techstars start there • Advisor at Tech City UK and Guest Lecturer at London Business School • Ex management consultant and investment banker • Soldier turned entrepreneur turned investor • Pretend academic (economics, MBA) @tak_lo Tak Lo
  4. 4. History of innovation
  5. 5. History of startups
  6. 6. Business Incubators “A controlled environment that fosters the care, growth, and protection of a new venture at an early stage before it is ready for traditional means of self-sustaining operation. In today’s world, where information technology and the Internet are normal parts of the business environment the term “controlled environment” could be either physical (real estate and office facilities) or virtual (networks)”. O Mac Chinsomsoon
  7. 7. Evolution of business incubators
  8. 8. Incubators: First Generation
  9. 9. Incubators: Second Generation
  10. 10. Incubators: Third Generation/Accelerators
  11. 11. Accelerator Comparison
  12. 12. Techstars • Founded 2006 • David Cohen & Brad Feld • Started in Boulder ($100k) • Now 20 programs • 10 City & 10 Verticals • 600+ Companies • $1.8bn+ raised
  13. 13. Task 1 Break into teams of 5: Break into roles: Suggested roles are CEO, CTO, Product Manager, Head of sales, Head of marketing, Advisor Problem: For the past 15 years Mark has been working in the music industry. He started as a DJ and later on continued as a “talent hunter” for one discography studio in East London. He met some of the most perspective rock bands, quartets, jazz bands and DJs in the UK. On the way, he met Linda, the girl who also worked as a “talent hunter”. Linda and Mark decided to get married, and getting a music band should have been the easiest thing to arrange.They both encountered a serious problem of how hard it actually is. It is time-consuming, unreliable and agencies charge astronomical fees. Think of a solution for Linda and Mark
  14. 14. Task 1: Exercise 1 PROBLEM Identify potential scalable product or service idea CUSTOMERS Identify key players COMPETITION Identify key competition REVENUE STREAM How are you going to make money
  15. 15. Presentations
  16. 16. Lunch
  17. 17. Agenda 13:00 - 13:45: Guest Panel 13:45 - 14:15: Task 2 explanation & pitch coaching 14:15 - 15:15: Task 2, Exercise 1 15:15 - 16:00: Work on 5 min pitch 16:00 - 17:30: Pitching & Feedback
  18. 18. Panel Pierre Cordier Sami Moustachir
  19. 19. Task 2 Break into the same teams of 5 Keep your previous roles Problem: Think of a problem you encounter in your everyday life, think of a creative, scalable solution to it.
  20. 20. Pitch Coaching
  21. 21. Task 2: Exercise 1 PROBLEM Identify potential scalable product or service idea CUSTOMERS Identify key players COMPETITION Identify key competition REVENUE STREAM How are you going to make money CHANNELS How you’ll distribute and sell your product KEY PARTNERS Other enterprises essential to success of the business
  22. 22. Work on your pitch
  23. 23. Pitch!!!
  24. 24. Acknowledgements Elizabeth Albrycht ISCOM Brian Cohen New York Angels
  25. 25. Post Script • Follow us on twitter: @brbr_peric & @tak_lo • We blog at www.taklo.co & medium.com/@brbr_peric • We can be reached at tak@taklo.co & b.peric10@gmail.com

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