Brand Personas<br />
What’s a Brand?<br />
Brand is<br />     Name<br />     Logo<br />     Image<br />     Identity<br />
Recognize these?<br />
What is Apple selling here?<br />
They’re selling an Experience<br />
They’re selling relationships!<br />
They’re selling a GREAT product<br />
Making people want what other people have!<br />
The Digital Age<br />
Customer controls your brand!<br />
Got to grabcustomer Attention!<br />
Need to engage!<br />
Problem?<br />
You don’t know your customer!<br />
Need Help<br />
Enter Personas<br />
Personas are representations of your target customers<br />
How do they<br />
FOCUS!!<br />
Differentiate<br />
Answer THEIR Questions<br />
Guide your marketing team<br />
Make it actionable<br />
Creating Personas<br />
Assign a photo FIRST!<br />
Assign <br />
Personal Traits<br /><ul><li>Age
Employment
Nationality
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Brand Personas

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Brand Personas

  1. 1. Brand Personas<br />
  2. 2. What’s a Brand?<br />
  3. 3. Brand is<br /> Name<br /> Logo<br /> Image<br /> Identity<br />
  4. 4. Recognize these?<br />
  5. 5. What is Apple selling here?<br />
  6. 6. They’re selling an Experience<br />
  7. 7. They’re selling relationships!<br />
  8. 8. They’re selling a GREAT product<br />
  9. 9. Making people want what other people have!<br />
  10. 10. The Digital Age<br />
  11. 11. Customer controls your brand!<br />
  12. 12. Got to grabcustomer Attention!<br />
  13. 13. Need to engage!<br />
  14. 14. Problem?<br />
  15. 15. You don’t know your customer!<br />
  16. 16.
  17. 17. Need Help<br />
  18. 18. Enter Personas<br />
  19. 19. Personas are representations of your target customers<br />
  20. 20. How do they<br />
  21. 21. FOCUS!!<br />
  22. 22. Differentiate<br />
  23. 23. Answer THEIR Questions<br />
  24. 24. Guide your marketing team<br />
  25. 25. Make it actionable<br />
  26. 26. Creating Personas<br />
  27. 27. Assign a photo FIRST!<br />
  28. 28. Assign <br />
  29. 29. Personal Traits<br /><ul><li>Age
  30. 30. Employment
  31. 31. Nationality
  32. 32. Education
  33. 33. Lifestyle
  34. 34. Hobbies
  35. 35. Affiliations….</li></li></ul><li>User goals<br /><ul><li> Why
  36. 36. What
  37. 37. How</li></li></ul><li>Sources<br />All images courtesy of Corbis<br />Brand personas by Steve Murdoch<br />

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