41% of retailers expect to have a transactional app or mobilesite within the next year, jumping to 65% within two years.(A mobile commerce survey by IAB, IMRG and AIME)
95% of the U.S. adult population who own smart phones prefersfree apps.2010 study by Harris Interactive
There has been an increasing rate of change in mobile appusage compared to mobile sites, 2.8% for apps and 2.0% formobile sites.(Mobile Content Usage-3 Month Avg. Ending Jul. 2011 vs. 3 Month Avg. Ending Apr. 2011-Total U.S. MobileSubscribers (Smartphone & Non-Smartphone) Ages 13+Source: comScore MobiLens)
Some Facts!- Companies like eBay and Amazon are bringing in billions of dollars a year from their mobile apps and mobile commerce sites.- Marketing firm Performics reported that 49% of “heavy mobile web users” have made a purchase using a mobile.- David Eads reports that Kony Solutions sees , 30% higher conversion rates for native iPhone apps versus typical mobile websites Meanwhile, native Android apps tend to have about the same conversion rate as mobile commerce sites.
Some Facts!- Both ASOS and John Lewis plan to launch transactional mobile apps in the first half of this year in a bid to take advantage of the burgeoning mobile commerce sector, which is valued globally at $272bn (£172bn) for 2011 by Informa Telecoms & Media. (Source http://www.nma.co.uk/news/cover-story-fashion-etailers-lead-charge-into-mobile-shopping/3022697.article)- The moves into mobile commerce follow news that Ebay’s fashion-themed iPhone app helped spur its mobile revenue to over $2bn (£1.27bn) last year, a 300% increase. (nma.co.uk 7 January 2011).
Some Facts!Steve Bittan, UsTwo marketing manager, said,“I think all retail brands would seriously be considering m-commerce apps. It’s definitely going to be a massive growth area but brands must realize the scale of the work involved.”Source: http://www.nma.co.uk/news/cover-story-fashion-etailers-lead-charge-into-mobile-shopping/3022697.article
What’s there for you ?1. Clothing and accessories purchases on mobile were second to digital purchases. According to comScore in September 2011, digital purchases (music, eBooks, TV episodes, movies) were the most popular mobile purchases at 47%, followed by sales in clothing and accessories purchased directly from retailer at 37%.2. According to Google Insights four out of five U.S. Smartphone owners use phone to help with shopping. A survey of 5,013 U.S. Smartphone owners found that: 79% use a Smartphone to help with shopping. 70% use phone in store. 35% purchased on their smart phones. 22% purchased through a mobile app. The average annual spend on mobile purchases was US$300.
LISTEN TOYOUR CUSTOMERS ….. Your customers are already screaming for a mobile app
LISTEN TOYOUR CUSTOMERS ….. - Snafzg Snafferton “Would like to see an article on fashion apps/websites for MEN one of these days. :P” September 14, 2010 http://mashable.com/2010/09/14/best-fashion-apps-iphone/http://mashable.com/2011/05/23/mobile-commerce-apps/
On the other end… Mobile Website is an old thing now…. Limited functionality Time Consuming In Convenience act….