Yesterday’s ancient campfires are today’s digital news feeds. From a 10-second snap to a 140-character tweet, social media has transformed the way we tell stories. While ancient campfires provided the center stage for a sole storyteller, today’s digital news feeds are noisier with many players, from friends to brands, each competing to share their own story. This democratization of storytelling has empowered the rise of unheard and creative narratives, but is also unforgiving to marketers who still treat social media as digital billboards. In this session, Tai will share the do’s and don’ts behind engaging and effective social storytelling.