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Social Storytelling
@taictran
June 13, 2017
3.1 hrs 2.2 hrs
Mary Meeker
2017 Internet Trends
Where people spend their time
5.6 hrs
Conversion &
Revenue (21%)
Amplification &
Brand Awareness (15%)
Engagements
(56%)
Mary Meeker
2017 Internet Trends
How soc...
Measuring ROI
(61%)
Tying Social Campaigns
to Business Goals (15%)
Securing Budget &
Resources (38%)
Mary Meeker
2017 Inte...
Identifying your brand’s promise
Discovering people and their stories
Planning and sequencing your efforts
Meeting people where they are
Distributing on the right medium
Measuring and spending accordingly
@taictran @taitranofficial
Thank You
@taictran
Social Storytelling
Social Storytelling
Social Storytelling
Social Storytelling
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Social Storytelling

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Yesterday’s ancient campfires are today’s digital news feeds. From a 10-second snap to a 140-character tweet, social media has transformed the way we tell stories. While ancient campfires provided the center stage for a sole storyteller, today’s digital news feeds are noisier with many players, from friends to brands, each competing to share their own story. This democratization of storytelling has empowered the rise of unheard and creative narratives, but is also unforgiving to marketers who still treat social media as digital billboards. In this session, Tai will share the do’s and don’ts behind engaging and effective social storytelling.

Published in: Marketing
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Social Storytelling

  1. 1. Social Storytelling @taictran June 13, 2017
  2. 2. 3.1 hrs 2.2 hrs Mary Meeker 2017 Internet Trends Where people spend their time 5.6 hrs
  3. 3. Conversion & Revenue (21%) Amplification & Brand Awareness (15%) Engagements (56%) Mary Meeker 2017 Internet Trends How social advertisers measure success
  4. 4. Measuring ROI (61%) Tying Social Campaigns to Business Goals (15%) Securing Budget & Resources (38%) Mary Meeker 2017 Internet Trends Social media marketing top challenges
  5. 5. Identifying your brand’s promise
  6. 6. Discovering people and their stories
  7. 7. Planning and sequencing your efforts
  8. 8. Meeting people where they are
  9. 9. Distributing on the right medium
  10. 10. Measuring and spending accordingly
  11. 11. @taictran @taitranofficial Thank You @taictran

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