February 16, 2011				    A PhoCusWright Online Event<br />Truth, Myth, and Pith:<br />PhoCusWright’s 2011 Travel Industry ...
Sponsored by:<br />The PhoCusWright Subscriptions<br /><ul><li>Global Edition
Innovation Edition
European Edition
Financial Edition</li></ul>For more information:<br />sales@phocuswright.com<br />
Agenda<br />A Look Back<br />A Look Ahead<br />
2010 Travel Trends Recap<br />
2010 Travel Trends: How did we do?<br />A Restrained Recovery<br />Online Travel Agencies Maintain Momentum<br />Airline O...
Polling Question #1<br />PhoCusWright’s Travel Trends for 2010 Were…<br />Spot on – you guys must be psychic!<br />Mostly ...
2011 Travel Trends<br />
2009: We Can’t<br />
2010: We Shouldn’t<br />
2011: We’re Outta Here!<br />
2011 Travel Trends<br />Vacations (Finally) Make a Comeback<br />
Emerging Markets: No Computer…No Problem<br />
2011 Travel Trends<br />Vacations (Finally) Make a Comeback<br />Emerging Markets: No Computer, No Problem<br />
Déjà vu?<br />
GDS Distribution: Following the Money<br />Customer<br />Intermediary<br />Supplier<br />GDS<br />Travel Agency<br />$300 ...
GDS Distribution: Following the Technology<br />Customer<br />Intermediary<br />Supplier<br />GDS<br />Travel Agency<br />...
Airlines Want to Move From Selling This<br />
In Retail Displays Like This<br />
To More Like This, <br />This<br />and This<br />
And Maybe Even One Day, Like This…<br />
Air Distribution: As Clear as Mud<br />
2011 Travel Trends<br />Vacations (Finally) Make a Comeback<br />Emerging Markets: No Computer, No Problem<br />Air Distri...
Too Much Power?<br />
Irrelevant Information Overload<br />
2011 Travel Trends<br />Vacations (Finally) Make a Comeback<br />Emerging Markets: No Computer, No Problem<br />Air Distri...
“Mobile” is not a trend.<br />
Travel Industry<br />Mobile<br />
2011 Travel Trends<br />Vacations (Finally) Make a Comeback<br />Emerging Markets: No Computer, No Problem<br />Air Distri...
Mobile 1.0 <br />
Suppliers get smart about smart devices<br />
Suppliers Get Smart About Smart Devices<br />
The Opportunity to Transform Service Delivery<br />
2011 Travel Trends<br />Vacations (Finally) Make a Comeback<br />Emerging Markets: No Computer, No Problem<br />Air Distri...
Suppliers Claw Their Way Back<br />
2011 Travel Trends<br />Vacations (Finally) Make a Comeback<br />Emerging Markets: No Computer, No Problem<br />Air Distri...
Emerging Markets: Which Ones Are Real?<br />High<br />Chile<br />India<br />Mexico<br />Online Penetration<br />Singapore<...
2011 Travel Trends<br />Vacations (Finally) Make a Comeback<br />Emerging Markets: No Computer, No Problem<br />Air Distri...
Flash Sales Are Hot Hot Hot!<br />
Are Flash Sales Burning Out?<br />
2011 Travel Trends<br />Vacations (Finally) Make a Comeback<br />Emerging Markets: No Computer, No Problem<br />Air Distri...
Tablet Wars Spark a Travel Revolution<br />
Tablets<br />Travel<br />
2011 Travel Trends<br />Vacations (Finally) Make a Comeback<br />Emerging Markets: No Computer, No Problem<br />Air Distri...
Polling Question #2<br />Which 2011 Travel Trend(s) will be most impactful? <br />Select up to 3 options.<br />Vacations (...
Follow us on<br />#phocuswright<br />Questions?<br />Moderated <br />By<br />Lorraine Sileo<br />Vice President, <br />Res...
Polling Question #2 Results<br />Which 2011 Travel Trend(s) will be most impactful? <br />Select up to 3 options.<br />Vac...
Sponsored by:<br />The PhoCusWright Subscriptions<br /><ul><li>Global Edition
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Truth, Myth and Pith: PhoCusWright's 2011 Travel Industry Trends

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PhoCusWright expert analysts reveal the hotest travel industry trends for 2011.

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  • TBA!
  • India &amp; China have 1.3 billion mobile handsets ready to be “Smart Phoned”Google data: The third largest mobile internet usage in the world is IndiaThe second largest user base for Facebook is in IndonesiaTouch and Icon based interfaces leapfrogs literacy and browser based PCMOBILE in Latin AmericaLatin America among the most “Mobile” regions in the world: 3 units/PCPrice still strong inhibitor: Mobile in Brazil Is 2nd Most Expensive globallyStrong awareness of new mobile opportunities, but still few local/regional initiatives except for the Latin America airlines.By the end of 2010 there are already 1m ipads in Mexico.During the 2Q2010 63m smartphones were sold in Brazil. 3gamericas forecasted a 20% smartphone penetration in Latin America , including Brazil, by the end of 2011. SOCIAL in Latin AmericaReach of Social Networking continues to be very high ; Facebook being the most popular social media site - and the stickiest! Brazil is certainly Orkut’s main market; although capturing 72% of online audience , still growing by astounding 28%.  While social networks are the platform of the future , still do not show optimized traffic to PhoCusWright´s travel categories if compared to search engines or even email. The PhoCusWright airline category in Brazil received the most traffic derived from social networks, followed by agency sites . (OTAs and others)ONLINE TRAVEL in Latin America In 2009, 46% of Latin America´s e-commerce volume ($10.5B) came from the travel category.*The online travel industry is quickly evolving in the region; however, growth varies (dramatically) from one country to the next.Brazil and Mexico represent 64% of the total travel market and 73% of the online market.Some Markets Reaching online payment maturity e.g. Chile and BrazilInnovative Payment Landscape featuring abundance of alternative payment methods as well as popularity of branded customer cards and local cards.
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  • File #: 12228883
  • Mobile is everywhere. No really. Everywhere.
  • #13933592Mobile has become part of the fabric of the industry
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  • File #: 11403759
  • File #: 8255182Tablet computers are perfectly suited to travel.NOTE: Will only use #2 or #3
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  • Truth, Myth and Pith: PhoCusWright's 2011 Travel Industry Trends

    1. 1. February 16, 2011 A PhoCusWright Online Event<br />Truth, Myth, and Pith:<br />PhoCusWright’s 2011 Travel Industry Trends<br />Moderated <br />By<br />Lorraine Sileo<br />Vice President, <br />Research<br />Douglas Quinby<br />Senior Director, <br />Research<br />Carroll Rheem<br />Director, <br />Research<br />Ram Badrinathan<br />Market Analyst,<br />Asia Pacific<br />Cathy Schetzina<br />Director, Communications and Senior Research Analyst<br />
    2. 2. Sponsored by:<br />The PhoCusWright Subscriptions<br /><ul><li>Global Edition
    3. 3. Innovation Edition
    4. 4. European Edition
    5. 5. Financial Edition</li></ul>For more information:<br />sales@phocuswright.com<br />
    6. 6. Agenda<br />A Look Back<br />A Look Ahead<br />
    7. 7. 2010 Travel Trends Recap<br />
    8. 8. 2010 Travel Trends: How did we do?<br />A Restrained Recovery<br />Online Travel Agencies Maintain Momentum<br />Airline Optional Services – Ancillary No More<br />Mobile Travel Bookings Become Reality<br />Social Media Tops Agendas<br />Getting Local: Mobile, Social and Search Converge<br />Growing Pains Prompt Meta-morphosis<br />Trip Planning Gets Personal<br />Emerging Markets on the Radar<br />Mapping Makes its Mark (reader-submitted)<br />
    9. 9. Polling Question #1<br />PhoCusWright’s Travel Trends for 2010 Were…<br />Spot on – you guys must be psychic!<br />Mostly on target – a few that were off.<br />50/50.<br />Meh. There were a lot of things that were more important.<br />Completely off base. <br />
    10. 10. 2011 Travel Trends<br />
    11. 11. 2009: We Can’t<br />
    12. 12. 2010: We Shouldn’t<br />
    13. 13. 2011: We’re Outta Here!<br />
    14. 14. 2011 Travel Trends<br />Vacations (Finally) Make a Comeback<br />
    15. 15. Emerging Markets: No Computer…No Problem<br />
    16. 16. 2011 Travel Trends<br />Vacations (Finally) Make a Comeback<br />Emerging Markets: No Computer, No Problem<br />
    17. 17. Déjà vu?<br />
    18. 18. GDS Distribution: Following the Money<br />Customer<br />Intermediary<br />Supplier<br />GDS<br />Travel Agency<br />$300 ticket<br />2.5Segments<br />Source: PhoCusWright Inc.<br />
    19. 19. GDS Distribution: Following the Technology<br />Customer<br />Intermediary<br />Supplier<br />GDS<br />Travel Agency<br />$300 ticket<br />2.5Segments<br />Source: PhoCusWright Inc.<br />
    20. 20. Airlines Want to Move From Selling This<br />
    21. 21. In Retail Displays Like This<br />
    22. 22. To More Like This, <br />This<br />and This<br />
    23. 23. And Maybe Even One Day, Like This…<br />
    24. 24.
    25. 25. Air Distribution: As Clear as Mud<br />
    26. 26. 2011 Travel Trends<br />Vacations (Finally) Make a Comeback<br />Emerging Markets: No Computer, No Problem<br />Air Distribution: As Clear as Mud<br />
    27. 27. Too Much Power?<br />
    28. 28. Irrelevant Information Overload<br />
    29. 29.
    30. 30. 2011 Travel Trends<br />Vacations (Finally) Make a Comeback<br />Emerging Markets: No Computer, No Problem<br />Air Distribution: As Clear as Mud<br />Google-ITA: If Not Plan A, then Onto Plan B<br />
    31. 31. “Mobile” is not a trend.<br />
    32. 32.
    33. 33. Travel Industry<br />Mobile<br />
    34. 34. 2011 Travel Trends<br />Vacations (Finally) Make a Comeback<br />Emerging Markets: No Computer, No Problem<br />Air Distribution: As Clear as Mud<br />Google-ITA: If Not Plan A, then Onto Plan B<br />“Mobile” is Not a Trend<br />
    35. 35. Mobile 1.0 <br />
    36. 36. Suppliers get smart about smart devices<br />
    37. 37. Suppliers Get Smart About Smart Devices<br />
    38. 38. The Opportunity to Transform Service Delivery<br />
    39. 39. 2011 Travel Trends<br />Vacations (Finally) Make a Comeback<br />Emerging Markets: No Computer, No Problem<br />Air Distribution: As Clear as Mud<br />Google-ITA: If Not Plan A, then Onto Plan B<br />“Mobile” is Not a Trend<br /> Suppliers Get Smart about Smart Technologies<br />
    40. 40. Suppliers Claw Their Way Back<br />
    41. 41.
    42. 42.
    43. 43. 2011 Travel Trends<br />Vacations (Finally) Make a Comeback<br />Emerging Markets: No Computer, No Problem<br />Air Distribution: As Clear as Mud<br />Google-ITA: If Not Plan A, then Onto Plan B<br />“Mobile” is Not a Trend<br /> Suppliers Get Smart about Smart Technologies<br /> Suppliers Claw Their Way Back<br />
    44. 44. Emerging Markets: Which Ones Are Real?<br />High<br />Chile<br />India<br />Mexico<br />Online Penetration<br />Singapore<br />Argentina<br />Brazil<br />Hong Kong<br />China<br />Low<br />Indonesia<br />Medium<br />Large<br />Small<br />Market Size<br />Note: Bubbles are for representation only; they don’t represent the actual size of market.<br />Source: PhoCusWright Inc.<br />
    45. 45. 2011 Travel Trends<br />Vacations (Finally) Make a Comeback<br />Emerging Markets: No Computer, No Problem<br />Air Distribution: As Clear as Mud<br />Google-ITA: If Not Plan A, then Onto Plan B<br />“Mobile” is Not a Trend<br /> Suppliers Get Smart about Smart Technologies<br /> Suppliers Claw Their Way Back<br /> Emerging Markets: Which Ones Are Real Opportunities?<br />
    46. 46.
    47. 47. Flash Sales Are Hot Hot Hot!<br />
    48. 48.
    49. 49.
    50. 50.
    51. 51.
    52. 52.
    53. 53.
    54. 54.
    55. 55. Are Flash Sales Burning Out?<br />
    56. 56.
    57. 57.
    58. 58. 2011 Travel Trends<br />Vacations (Finally) Make a Comeback<br />Emerging Markets: No Computer, No Problem<br />Air Distribution: As Clear as Mud<br />Google-ITA: If Not Plan A, then Onto Plan B<br />“Mobile” is Not a Trend<br /> Suppliers Get Smart about Smart Technologies<br /> Suppliers Claw Their Way Back<br /> Emerging Markets: Which Ones Are Real Opportunities?<br /> Private Sale: Flash of Brilliance or Flash in the Pan<br />
    59. 59. Tablet Wars Spark a Travel Revolution<br />
    60. 60. Tablets<br />Travel<br />
    61. 61. 2011 Travel Trends<br />Vacations (Finally) Make a Comeback<br />Emerging Markets: No Computer, No Problem<br />Air Distribution: As Clear as Mud<br />Google-ITA: If Not Plan A, then Onto Plan B<br />“Mobile” is Not a Trend<br /> Suppliers Get Smart about Smart Technologies<br /> Suppliers Claw Their Way Back<br /> Emerging Markets: Which Ones Are Real Opportunities?<br /> Private Sale: Flash of Brilliance or Flash in the Pan<br /> Tablet Wars Spark a Travel Revolution<br />
    62. 62. Polling Question #2<br />Which 2011 Travel Trend(s) will be most impactful? <br />Select up to 3 options.<br />Vacations (finally) Make a Comeback<br />Emerging Markets: No Internet, No Problem<br />Air Distribution: As Clear as Mud<br />Google-ITA: If Not Plan A, the Onto Plan B<br />“Mobile” is Not a Trend<br />Suppliers Get Smart about Smart Technologies<br />Suppliers Claw Their Way Back<br />Emerging Markets: Which Ones Are Real?<br />Private Sale: Flash of Brilliance or Flash in the Pan<br />Tablet Wars Spark a Travel Revolution<br />
    63. 63. Follow us on<br />#phocuswright<br />Questions?<br />Moderated <br />By<br />Lorraine Sileo<br />Vice President, <br />Research<br />Douglas Quinby<br />Senior Director, <br />Research<br />Carroll Rheem<br />Director, <br />Research<br />Ram Badrinathan<br />Market Analyst,<br />Asia Pacific<br />Cathy Schetzina<br />Director, Communications and Senior Research Analyst<br />
    64. 64. Polling Question #2 Results<br />Which 2011 Travel Trend(s) will be most impactful? <br />Select up to 3 options.<br />Vacations (finally) Make a Comeback<br />Emerging Markets: No Internet, No Problem<br />Air Distribution: As Clear as Mud<br />Google-ITA: If Not Plan A, the Onto Plan B<br />“Mobile” is Not a Trend<br />Suppliers Get Smart about Smart Technologies<br />Suppliers Claw Their Way Back<br />Emerging Markets: Which Ones Are Real?<br />Private Sale: Flash of Brilliance or Flash in the Pan<br />Tablet Wars Spark a Travel Revolution<br />
    65. 65. Sponsored by:<br />The PhoCusWright Subscriptions<br /><ul><li>Global Edition
    66. 66. Innovation Edition
    67. 67. European Edition
    68. 68. Financial Edition</li></ul>For more information:<br />sales@phocuswright.com<br />
    69. 69. Coming soon:<br />Go to www.phocuswright.com <br />for more information!<br />
    70. 70. Upcoming Online Event <br />When They Get There (and Why They Go):<br />PhoCusWright’s In-Destination Activities, Attractions, Events & Tours<br /> Wednesday, March 16, 12pm EST <br />Presenter:<br />Douglas Quinby<br />Senior Director, <br />Research<br />Moderator: <br />Cathy Schetzina<br />Director, Communications and Senior Research Analyst<br />
    71. 71. Thank You!<br /><ul><li>Today’s Online Event deck and recording will be emailed in a few days to all registered attendees
    72. 72. Interested in becoming a subscriber? Send an email to sales@phocuswright.com
    73. 73. Please fill out the short survey – thank you!</li>

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