ADVERTISING BUDGETPulsating Schedule - that is minimal level of advertisingat all timesAdvertising the most when sales are at peak seasonsExample during EID and PUJA
Print advertisement• We are using newspaper• Newspaper – Prothom Alo, Daily Star, Bangladesh Protidin (prothom alo has the highest rating, daily star is the only English newspaper with the most rating points and Bangladesh Protidin is one of the most affordable)
CONSUMERPROMOTIONSCoupons through print media suchas newspaper and internetPremiums- store or manufacturerpremiums.Sports contests —best runner,basketball champion etcBonus packs- buy three rides andget one free
Business customers• Fast food restaurants• Ice-cream parlors situated inside the theme park.• Such as BFC, CP, Moven Pick, Igloo etc.• For B to B advertising, we would use print media— trade journal and newspapers.
Trade Promotions• B 2 B Trade Promotions• Trade Allowances• Training programs• Specialty advertising• Point-of-Purchase Advertising-
• Provide sponsorship to ―khude Gaanraj‖ and Spelling Bee, two of the most popular program for children in Bangladesh
Internet MarketingWe believe communicatingeffectively is an importantingredient in qualitycustomer service and sowe seek to provide anefficient and attractivewebsite for customers