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2014 Media Kit

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Don't miss 30% of your audience, incorporate expert opinion into your planning. Survey results show that approximately 30% favor reviews and another 30% favor original research and clinical trials, any single approach is likely to miss a large part of the audience.

Use credible experts and The Medical Roundtable to:
- review, interpret and critique guidelines
- bring clarity to areas of therapeutic confusion
- synthesize clinical data – make the complex simple
- reinvigorate data of mature products
- expound on market research / surveys
- assess special populations
- set the stage for or create consensus
- conference proceeding highlights
- start a new conversation

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2014 Media Kit

  1. 1. expert roundtable discussions The Medical Roundtable is the only medium solely dedicated to the expert discussion learning format preferred by busy physicians. Over 220,00 doctors from the United States have seen how The Medical Roundtable provides education on compelling topics discussed by respected experts. Physicians regularly receive data and studies designed by trialists and statisticians. But do they read them? When surveyed 9.4% more physicians would choose to read an expert roundtable discussion over a clinical trial paper or review.* Electronic Access Via: Tablets | Mobile | Online | RSS feeds | Alerts On Demand & Custom Print Distributions The Medical Roundtable provides physicians with realworld insight into the evidence based trials and datasets by expert clinicians. “The Medical Roundtable allowed us to start an effective conversation with the physician community using a powerful but underutilized tool – the spoken word of their peers. The format is unique and expanded the dialogue beyond the numbers.” Medical Director Top 10 Pharma Company by 2012 Revenues *Survey results available at TheMedicalRoundtable.com
  2. 2. Physicians may read clinical studies but do they understand the intended message of the study? Are busy physicians able to interpret studies designed for the average patient and then accurately extrapolate to the individual patient presenting in their offices? Are physicians at risk of receiving interpretations from Evidence Based Specialists who may lack clinical experience in the area of study? The Medical Roundtable provides a forum for authoritative discussions designed to educate the clinician about the data. adding experience to the evidence Use credible experts and The Medical Roundtable to:          review, interpret and critique guidelines bring clarity to areas of therapeutic confusion synthesize clinical data – make the complex simple reinvigorate data of mature products expound on market research / surveys assess special populations set the stage for or create consensus conference proceeding highlights start a new conversation themedicalroundtable.com 2
  3. 3. Expanding Audiences The Medical Roundtable partners with global distribution and indexing services to spread content to new audiences both domestically and worldwide. TMR is designed to be crawled and indexed by the world’s leading information search engine  #1 Rank on Google for “The Medical Roundtable” organic search query TMR is indexed by the Academic Search Database of EBSCO Information Services  over 4.9 million users at hospitals, medical centers, research institutions and libraries Magzter has over 10,000,000 registrants and is the world’s largest and fast growing cross platform magazine store  users can convert to eBook formats compatible with all tablets DeepDyve is the new “rent your research” site enabling users to try before they buy  600,000+ unique monthly site visitors The Medical Roundtable promotes additional conversation through our growing social media following… 6,500+ likes Spring 2014 10,000+ followers 1,3000+ connections themedicalroundtable.com 4
  4. 4. colleagues are critical Sources of Information for Doctors: Top 5 by Mean Importance Perennially, physici ans respond that their colleagues are one of the most important sources of information. 0 1 4 5 Print Journals CME Meetings Print Textbooks Product Symposia Source: Kantar Media Sources & Interactions March 2013 Study Medical/Surgical Edition 38% Expert Discussion 29% Review Paper 31% Original Paper 10% 3 Colleagues Given the choice of only one of the following, which would you choose to read? 0% 2 20% 30% “a discussion with experts allows me to see independent opinions on that subject and allows me to better formulate my own interpretations on the validity and accuracy of the topic” - TMR 2013 Survey Respondent 40% *Survey results available at TheMedicalRoundtable.com “These discussions by medical experts are extremely well done, and provide updated information. I have been privileged to participate in several of these topic discussions and enjoyed doing so immensely. I recommend them highly.” William C. Roberts, MD Editor in Chief of American Journal of Cardiology Baylor College of Medicine, Dallas, TX themedicalroundtable.com 5
  5. 5. TMR collaborates with industry leading pharma and device companies and their medical communication firms to create powerful peer learning successes  What’s the process?  TMR engages stakeholders to ensure credibility and integrity in the material by:  thoughtful literature review to craft compelling topics  balanced selection of faculty from different perspectives  creation of proper discussion guide including on-label review  editing, fact-checking and referencing  review by non-participant experts to ferret out unreasonable bias or inaccuracies  Once finalized to 6-8 pages, it is prepared for publication, distribution and uploading to aggregators  Disclosure of content control, transfers of value such as honoraria, and faculty conflicts are required to enhance transparency  TMR works within the regulatory, compliance and corporate policy framework when creating roundtable discussions 12 % sponsored 88% internally generated by editorial board Representative Clientele themedicalroundtable.com 6
  6. 6. “I feel less able to critique a study’s design and tend to rely on the experts for that” - TMR 2013 Survey Respondent  A 6-8 page roundtable discussion for publication in The Medical Roundtable, General Medicine Edition or Cardiovascular Edition    coordination and cooperation with Client to: publish final roundtable discussions – series or standalone      create topics assess and invite faculty host and transcribe roundtable discussion copyedit, fact check, reference the material manage disclosures and conflicts create quiz questions, call-out quotes and abstract review comments with all stakeholders execute review of material for accuracy and compliance with labeling OPEN ACCESS (no charge to end user) full text & pdf uploading to aggregators and online partners social media campaign to TMR feeds custom distribution to targeted US physicians and professional societies   specialty docs - primary care – 150,000 eTOC alert distribution professional societies - conferences  4-6 weeks for completion (excluding regulatory reviews)  Reprints with custom cover bulk ship  Honoraria if permitted, is not included  CME is available How much?          series of 2 or more creates educational theme compilation of series into special supplement T ANTHONY HOWELL | PUBLISHER THOWELL@THEMEDICALROUNDTABLE.COM 203.253.5906 “Love the instantaneous response from other professionals to intermix with my own” - TMR 2013 Survey Respondent themedicalroundtable.com 7

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