Hublot lets customers check watch authenticity with nfc
Hublot lets customers check watch authenticity with
Swiss luxury watchmaker Hublot is letting customers check the authenticity of their
timepieces, download manuals and register for the brand’s Hublotista Club by tapping a
contactless card against their phone. The service is being offered with all Hublot watches as
the official method of certifying authenticity.
“This new technology, developed by Wisekey with the name NFCTrusted, extends the
previous WiseAuthentic authentication platform used by Hublot to NFC,” electronic security
specialist Wisekey says. “The NFC card acts as the watch’s passport provided in every watch
box. The Hublot NFCTrusted card incorporates a cryptographically secure Wisekey digital
certificate stored in its secure element.
“The certificate issuance operation is carried out by Hublot during the manufacturing process.
More than 850 points of sale across the world are now equipped with the system which
enables them to read and activate these new NFCTrusted cards.”
“Hublot has two kinds of NFC cards,” Wisekey told NFC World. “The black watch card and
the red retailer card. The red retailer card is used by retailers to gain access to the Hublot
Sellout platform. Each retailer has their own card which, like the watch card, also contains a
unique digitally signed certificate.
“If a customer chooses to buy a watch, the retailer takes the corresponding watch card,
navigates to the Activate a Watch Card part of the Sellout, places the watch card on an NFC
reader, clicks on Activate Warranty Card, puts the card back in the box and completes the
Secure and mobile solution
“This combination provides a secure and mobile solution which is impossible to forge or
reproduce,” says Jean-Claude Biver, chairman of Hublot.
“These NFCTrusted tags can be embedded in virtually any product, piece of equipment or
common household item and users can verify authenticity with an NFC-enabled smartphone
or connected device,” explains Carlos Moreira, CEO of WiseKey.
“This not only optimizes security and convenience but also eliminates the need for special
readers or other equipment used in tag authentication and enables new use cases using proof
Italian luxury jewellery brand Bulgari has also been working with Wisekey and announced an
NFC-equipped watch in March 2015.