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Is your ecommerce site fully prepared for this year’s holiday season? In this webinar, Tad Miller of Search Mojo and Adam Berke of AdRoll will discuss some new and existing, but often-overlooked, tactics ecommerce sites need to consider adding their holiday advertising plans, to increase their revenue and decrease cost during the most wonderful time of the year.
What You’ll Learn:
• How retargeting can not only increase revenue, but reduce advertising costs and cart abandonment.
• More ways to leverage Google pay-per-click (PPC), including Product Listing Ads (PLAs) and Enhanced Campaigns.
• Why social media advertising should be top of your list for targeting precisely the right customers at the best time.
• Why dynamic creative should be a consideration for attaining the best conversion rates