UXD - Why we do what we do

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UX Design Labs (UXD) is a niche, small, yet highly passionate team of UX professionals based in Bangalore. We design interfaces for mobile and desktop applications, programs and websites.

This presentation takes a look at what we do, what we're capable of and how we go about doing things - Very briefly. Call us for more info :)

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UXD - Why we do what we do

  1. 1. User Xperience Design
  2. 2. ABOUT THIS PRESENTATION Title The big picture No. of Slides 49 Size 1 MB Time Required 10 minutes By UXD www.uxdesignlabs.com
  3. 3. READY ? www.uxdesignlabs.com
  4. 4. YOU KNOW THAT … DID www.uxdesignlabs.com
  5. 5. Last year 3 out of 8 couples married in the US met online www.uxdesignlabs.com
  6. 6. FB has 350 million registered users… it serves greater than 6 million page views per minute… it needs 30,000 servers www.uxdesignlabs.com
  7. 7. 90 trillion emails were sent across the globe of which 81% was SPAM… i.e. around 247 billion per day www.uxdesignlabs.com
  8. 8. In the last count, there were 234 million websites and 126 million blogs . 47 million websites were added last year www.uxdesignlabs.com
  9. 9. 1,000,000,000,000 (one trillion)   - approximate number of unique URLs in Google’s index ( source ) www.uxdesignlabs.com
  10. 10. 2,000,000,000 (two billion)  – very rough number of Google searches daily ( source ) www.uxdesignlabs.com
  11. 11. 70,000,000  – number of total videos on YouTube   (March 2008) www.uxdesignlabs.com
  12. 12. 900,000  – average number of blog posts in a 24 hour period www.uxdesignlabs.com
  13. 13. 1.8 billion Internet users… 77%  - percentage of active Internet users who read blogs www.uxdesignlabs.com
  14. 14. 13,057,190,038  – number of Tweets to date (see an up to the minute count  here ) www.uxdesignlabs.com
  15. 15. It took the   Telephone 38 years  Television 13 years  Internet 4 years  iPod 3 years  facebook 2 years to reach 50 million users www.uxdesignlabs.com
  16. 16. Sometimes it is easy to lose sight of just how staggering the numbers are of people collaborating, researching, and interacting on the web. www.uxdesignlabs.com
  17. 17. ARE MISSING OUT? YOU www.uxdesignlabs.com
  18. 18. Now analyze this www.uxdesignlabs.com
  19. 19. 62% of all shoppers consult online communities before making a purchase. Just 27% of consumers go directly to the retailer www.uxdesignlabs.com
  20. 20. 85% of businesses use the internet to research and find potential vendors www.uxdesignlabs.com
  21. 21. 75% of web users admit making judgements about the credibility of an organization based on the design of its website www.uxdesignlabs.com
  22. 22. TAKE NOW THIS www.uxdesignlabs.com
  23. 23. 68% of US online shoppers agree that they will distrust a site that doesn't have a professional appearance www.uxdesignlabs.com
  24. 24. Which means that it is very likely that your website could be more important to your business and brand that you probably think it is www.uxdesignlabs.com
  25. 25. But . . . www.uxdesignlabs.com
  26. 26. 90% of the corporate and brand websites are unusable and pathetically boring. They erode the brand value instead of enhancing it. www.uxdesignlabs.com
  27. 27. In most companies, their web presence is separated from their offline brand image by a wide gap. www.uxdesignlabs.com
  28. 28. Most eCommerce websites lack trust and credibility and users feel unsafe to buy from them. The average conversion is a meager 2 – 3% of visitors. www.uxdesignlabs.com
  29. 29. WHILE Schwans 41.70% Amazon 17.60% Lands End 17.20% QVC 17.10% Coldwater Creek 17.10% www.uxdesignlabs.com
  30. 30. So what makes the difference between a brand building website and a brand killer ? www.uxdesignlabs.com
  31. 31. So what makes the difference between a site that converts 2 percent and one that converts 42 percent? www.uxdesignlabs.com
  32. 32. ICATION? LOADING TIME? DIFFERENTIATION? PRODUCT? VALUE? COMMUN USABILITY? VISUAL GRAPHIC DESIGN? TRUST? CONTENT? COPY? CREDIBILITY? DESIGN? www.uxdesignlabs.com
  33. 33. The answer is ‘all the above’ … ICATION? LOADING TIME? DIFFERENTIATION? PRODUCT? VALUE? COMMUN USABILITY? VISUAL GRAPHIC DESIGN? TRUST? CONTENT? COPY? CREDIBILITY? DESIGN? www.uxdesignlabs.com
  34. 34. In short we call it www.uxdesignlabs.com
  35. 35. USER EXPERIENCE www.uxdesignlabs.com
  36. 36. User Experience is the overall experience and satisfaction a user has when using a product, a system, a website… www.uxdesignlabs.com
  37. 37. When technology deliver basic needs, user experience dominates Don Norman www.uxdesignlabs.com
  38. 38. The customer (user) experience is the next competitive battle ground Jerry Gregoire – Dell, 1999 www.uxdesignlabs.com
  39. 39. EXPERIENCE CAN BE DESIGNED www.uxdesignlabs.com
  40. 40. EXPERIENCE HAS TO BE DESIGNED www.uxdesignlabs.com
  41. 41. USER EXPERIENCE WE ARE A DESIGN FIRM www.uxdesignlabs.com
  42. 42. We design user experience for Corporate & Brand Websites Web/ mobile application interfaces & www.uxdesignlabs.com
  43. 43. Any one can design a good looking brand site or an interface. But few can design one that works for your brand and business www.uxdesignlabs.com
  44. 44. Because it takes a lot to DESIGN A GOOD EXPERIENCE www.uxdesignlabs.com
  45. 45. Content Design Information Architecture Interaction Design Visual Design Communication Design Usability Design Functional Design Web Strategy Ideas/ innovation User Research www.uxdesignlabs.com
  46. 46. Design unifies everything Lee Green www.uxdesignlabs.com
  47. 47. We believe that "User Experience Design“ is a seamless blend of psychology, graphics, art, technology, strategy, aesthetics, and engineering. Our unique approach to 'user experience design' involves thorough user and market research, solid strategy, agile design processes, usability testing and continuous improvements. WHAT IS USER EXPERIENCE DESIGN? www.uxdesignlabs.com
  48. 48. WE HAVE WHAT IT TAKES www.uxdesignlabs.com
  49. 49. See what we have got click here www.uxdesignlabs.com
  50. 50. Your website is a business … YOU MUST DESIGN IT LIKE ONE www.uxdesignlabs.com
  51. 51. Thank You. If you need to connect with us, call/ mail/ visit 91 80 41162511 [email_address] www.uxdesignlabs.com www.uxdesignlabs.com User Xperience Design

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