The Four Lenses of Game Making and Social Games

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A talk I gave on the Four Lenses of Game Making at the Social Developers London meetup. This version speaks about the pitfalls of social game and gamification design, and asks whether they should be looking at other lenses for inspiration.

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  • The Four Lenses of Game Making and Social Games

    1. 1. The Four Lenses of Game Making And YouTadhg Kelly WhatGamesAre.com
    2. 2. VsDualities Are Simple
    3. 3. But They Fudge Too Much
    4. 4. Quadrant Graphs Offer More Insight
    5. 5. The Frame AxisEmergence Experience
    6. 6. Role The Fantasy Axis Rule
    7. 7. Experience RuleRole Emergence
    8. 8. Tetrism
    9. 9. Elegant, Extensible, Dynamic
    10. 10. Narrativism
    11. 11. Meaning, Emotion, Story
    12. 12. Simulationism
    13. 13. Creative, Infinite, Veracity
    14. 14. Behaviourism
    15. 15. Guided, Compelling, Rewarding
    16. 16. Most Of You AreProbably Behaviourists
    17. 17. Behaviourism Has Contributed Much
    18. 18. “You Can’t Improve What You Don’t Measure!”But It Has A Fatal Flaw
    19. 19. Extrinsic MotivatorsAlways Subvert Intent
    20. 20. Metrics Lead To Conservative Game DesignPlayers Notice This, Get Bored More Quickly
    21. 21. Low in Value.Relies on Outliers.
    22. 22. $180m 5.6m DAU (and falling)Which Can Get Desperate
    23. 23. Behaviourism Alone Is Not Enough. This is True of All Lenses
    24. 24. Engagement Is More Than Retention It’s Culture, Belief and Purpose
    25. 25. Simulationism Narrativism These Are Values Which Tetrism Other Lenses Do Better.
    26. 26. Fun: The Joy of Winning While Mastering Fair Game DynamicsCreate A Fun Dynamic
    27. 27. Enhance StorysenseImmersion: Games Transport Us To Other Worlds
    28. 28. Flow: When the gameInterdependent Creativity utterly absorbs
    29. 29. Or You’ll End Up Here

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