Cambodia’s Daughters of MarieHelp of Christians and wwwPhnom Penh,June 8th, 2013Tadeja Mesojedec, dipl. nov. (UN)
Step by stepPublic relations(what)and their purpose(why)Media, www,social media (paths)Techniques:practicalwayExamplesTimeframe(we never leave a meetingwithout next date)What wealreadyhave
Method of work• Informal – ask, comment• Get involved!• max. 2 hours• 2.30 to 4.30 pm
‘’I would like then to invite Christians, confidently and withan informed and responsible creativity, to join the networkof relationships which the digital era has made possible. Thisis not simply to satisfy the desire to be present, but becausethis network is an integral part of human life. The web iscontributing to the development of new and more complexintellectual and spiritual horizons, new forms of sharedawareness.’’Pope Benedict XVI
How did I come here?• E-mail newsletter• E-mail application• Google search (how many schools?, where?,pictures, children?)• My family and Google search• Facebook
Public Relations• Transfer of Information• Who do we address with our work?• How do we do it?
Who are we: public image of theorganization• Specialty of church institutions (internationalsupport in publicity)• Recognizable due to the individuals(missionaries)• Do we want more?▫ Wishes▫ Strategy▫ Finance▫ Time
Purpose• Objective(NGO, policy, values in Cambodia)• Subjective(networking, recognition,benefactors, positioning)
What can we communicate?• The mission of the organization• Individual projects, events• Products, services• Charity• Information about school, enrolments
To whom do we speak?• Each public has its own personality, range,interests, lifestyle, priorities, organization,political influence
Internal vs External PRInternal PR External PRWithin the organization structure Outside the organization and its structuresStudentsEmployeesAdvisorsTrainersTechnical staffLocal unitsVolunteersSponsorsDonorsOther non-governmental organizationsRelated organizations, associationsParentsFuture and Past StudentsReligious communitiesCivil initiativesMedia
External PR• A set of information filter, ‘gatekeeper’• One person or more?• Many channels (web site, social media, media,newsletter, public events: home countries andCambodia, leaflets …)• Decision obligate us to act in the long term
Remember to RACE!• Research• Analysis & Planning• Communication• EvaluationRESULTS
Channels of communication• Existing channels• Do we use them?• Are we able to put more effort?
Web page• Yes, we need one!• Possibilities:▫ simple web page with presentation of work andpictures (including logotypes and some hyperlinks)▫ more complex with more information, exchange ofinformation, participation of users• Urgent reply: what do you want to achieve with it?▫ Presentation of our work (involving new / oldbenefactors)▫ Information (on events, applications for futurestudents etc.)▫ Increasing recognition in Cambodia / world▫ Interactivity
Examples• Don Bosco Nigeria• Don Bosco Slovenia• Salesian Sisters Slovenia• Salesian Sisters UK• Salesian in East African Province• Salesian Sisters Zambia• Salesian Missions
Some general questions for discussion• Who are potential visitors of this page (benefactorsor also local people who search information aboutschool)?• What is our main purpose (maybe two)?• Is it possible that we post news regular (minimumtwo times per month, but much better one perweek)?• How much money can we invest? (free version vs.expensive)• Would we like to present Teuk Thla / Cambodia /Province?
How to do it? Simple ways• as a blog; basic information + posting lettersfrom sisters to their countries• as a simple web page with basic information• with news (photos!) and a responsible person• as a Facebook page (example)