Digital Trends 2018 - Tech, Design, Biz
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Lecture about digital trends from Digital Boost 2018, Zagreb, Croatia, March 2018.
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Digital Trends 2018 - Tech, Design, Biz
- 8. Lander for Windows This event * No images courtesy of SpaceX
- 10. E-mail 2.672.188 E-mails sent/ second Google 65.689 Google searches / second YouTube 72.953 YT videos viewed / second Twitter 7.957 tweets / second Instagram 833 photos / second Skype 3.027 Skype calls / second Internet 54.321 GB of Internt traffic / second http://www.internetlivestats.com/
- 11. Intenret users (World) 3.863.823.693 Total nr. of Websites 1.857.106.112 E-mails sent 240.011.319.679 Google Searches 5.674.702.848 Blog posts written 5.340.532 http://www.internetlivestats.com/ Internet traffic 4.692.069.035 GB Websites hacked 95.061 Electricity used (Internet) 3.595.969 MWh CO2 emissions (Internet) 3.090.835 tons
- 16. Ahrefrs, internet marketing strategies. https://ahrefs.com/blog/internet-marketing-strategies/ Blogging Linkbait creation (+ mktg) Guest posting Video creation (+ mktg) Hosting Webinars Content Syndication Podcasting Lead magnets Segemntation A/B testing emails Automation Keyword/topic research On-page SEO Off-page SEO Technical SEO Conversion-focused web design Headline optimization Call-to-actions (CTAs) Social proof A/B testing (for UI/UX elements) Choose the right channel Social listening Adwords YouTube Adv FB Adv LI Adv Programmatic Adv Retargeting
- 18. Photo: Marvel Studios, Iron Man.
- 19. “from a pizza company which sells online to an ecommerce company that sells pizza,” „Pay back a friend day“ the online retailer’s first cashier-free grocery store [the grab-&-go-model / just-walk-out technology]
- 23. Photo: Ratatouille, Pixar, 2017
- 24. Velocity: The Seven New Laws for a World Gone Digital, 2012
- 30. Photo: Design Hotels, finding ifinity
- 32. #NoFilter Nearvana Mood Geisting Infinite Universes Autonomous Vehicles Mystery Branding ME-dia Internet of Things (IoT) Convenience Economy Doom Generation High-Touch Retail Stealth mode Noise Reduction Rise of the machines Digital Discovery Conversational Commerce Digital Nomadism Positive Islam Social Celebrity Modern Family Pluralism Creative Spaces DIY EDU Augmented Self Swipe Society Sharing Economy Branded Government Fempowerment Super Seniors Invisible Citizens Polarization Kid Power Easter Egging Immersive Entertainment Rate Me Radical Resue Life Subscribed Radical Transparency DeNihilism Activist Entertainment HyperPersonalization New Masculinity Collage Spirituality Filter Bubbles Mental Frontiers PoP Lux New-Age Fitness Survivalism Simple Living Gender Fluidity Empathy Age Nowstalgia Autehnticity Sustainable Living Soloism Slow Life Wacko World 21st Century Sex
- 38. heads-up, no-limit Texas hold’em
- 39. BMW, Holoactive Concept, 2017
- 48. Revolut, Newsletter, Sales Promo, 12.3.2018
- 50. Bild X concept TV, by Bodo Sperlein, for Loewe, 2018
- 54. Sketch: Monument Valley, Concept Art, SketchPage by UsTwo
- 55. Magnifico, 2012
- 59. There aren’t 165 human biases. There are 165 deviations from the wrong model.
- 61. I‘m the of/for …
- 62. 1. A.I. 2. Bio 3. Brick and Mortar 2.0 4. Carbon Removal Technologies 5. Cellular Agriculture and Clean Meat 6. Cleaner Commodities 7. Computer Security 8. Diversity 9. Education 10. Energy 11. Enterprise Software 12. Financial Services 13. Future of Work 14. Healthcare 15. Improving Memory 16. Longevity and Anti-aging 17. One Million Jobs 18. Programming Tools 19. Robotics 20.Safeguards Against Fake Video 21. Supporting Creators 22. Transportation & Housing 23. Underserved Communities 24. Voice Apps 25. VR and AR http://www.ycombinator.com/rfs/
- 66. Disney, Alice in Wonderland
- 68. ~Rick Tate
- 69. From FOMO to LOMO.
Editor's Notes
- Feel free to tweet. Facebook & Tag We try to make it worthwhile. I would like to speak croatian but there are too many words I don‘t know. So please excuse me if I do it in english, but I?ll be happy to imrpovise in my croatian at the bar. My coratian also gets slight better the closer it is to midnight. Today everything is allowed. Feel free to ask, add, think out loud, comment. Doubt the speakers. Question the status quo. In short: Feel free to particiapte.
- Hastag Thank you for your time, I will try to make it worthwhile.
- Hello, welcome. Thanks for sacrificing this friday and decideing to learn about something new. Just by showing up and deciding not to go watch Netflix & chill or football or start drinkign early you are alraady among the winners. Raise hands: Who are you guys? Startup / small biz / corpo Desingers / Devlopers / marketing / Business ppl [make sure you don‘t stick in your tribe, but get to know each other later] Feel free to aks questions. Let‘s make this colaborative. And a cocreation.=> Write your questions and we will have a Q&A at the end.
- Space X
- The real world won‘t be replaced… in the future we will … „We will live multi-versal lives, jumping between worlds in the context, engagin with people and activitis tht today we can scacely imagine
- Those trends demands shifts. Volatile => liable to change rapidly and unpredictably, especially for the worse. | (of a substance) easily evaporated at normal temperatures Ambigious => open to more than one interpretation; not having one obvious meaning; not clear or decided. We had many rise and falls.
- Funnel. Awareness [market potential] Interest [suspects] Desire [prospects] Action [Customers]
- Funel: Awareness [market potential] Interest [suspects] Desire [prospects] Action [customers] So what to use? morphing and evolving => what works best @ which stage
- The digital transformation is the reimagining of our offerings and the way we do business as a series of continuously improving services.
- If you are aiming for the moon but are one degree off, you will miss it by over 4000 Miles.
- Experiment with data. "The blind pursuit of data to inform decisions is leading to a lack of risk-taking and a lot of bland work. That’s not to discount it of course – the best work always comes from an insight in the data somewhere. But without someone somewhere trusting their (data-informed) gut, we all end up trying to look the same as everyone else.
- Guess what? The best Advertising isn‘t advertising. Smart Home. => needs to be closer to ikea than to the iPhone. Nest. It‘s the right intersection. That you need to hit. Then your marketing will get better results. Damn! It‘s all about the procuct. Opzimize for app Store. Optmizie for Allexa angd Google Home. Maybe your grandchildren that will be raised by Alexa will be very different from children raised by Google Home. Cortana or Siri. We are Cyborgs already. Make no mistake.
- time to go back in time to the future which in essence has a future
- Intersections between digital marketing and the digital realm is the juice that you need to own. You need to be a digital marketerrt and a product guy, and an UX guy and a design guy and a biz guy. We exist at the intersection of design, data & technology. But here you need to seek the invisible. But the point is to beneift by from connecting the dots together. Make you disciline Anti – Disciplinary. => you can benefit by conencting disciplines together and see what is on the intersections.
- We exist at the intersection of design, data & technology. But here you need to seek the invisible.
- Retrive & Recombine knowledge that you already possess. As you know Austin Kelon says, that good Artists steal.
- the current trends Trends connect accross all landscpaes. I‘m going to give you my perspective on it.
- 3 perspecitves: Adverstising agency Service design Agency Business Side: the new business side //
- It seems like the new normal is different.
- https://www.thesun.co.uk/fabulous/5592578/selfie-10-high-street-changing-rooms-lighting-change-look/
- Experiences are extending and mixing environments and realities.
- https://www.technologyreview.com/s/603544/an-ai-poker-bot-has-whipped-the-pros/ Poker requires reasoning and intelligence that has proven difficult for machines to imitate. It is fundamentally different from checkers, chess, or Go, because an opponent’s hand remains hidden from view during play. In games of “imperfect information,” it is enormously complicated to figure out the ideal strategy given every possible approach your opponent may be taking. In heads-up, no-limit Texas hold’em, then, it's virtually impossible, for there is no single correct play. Instead, the AI must use game theory to calculate optimal plays given the uncertainties.
- Autonomous driving => at the same time the Car is growing beyond its role as a mere means of transport and will ulitmatley become a mobile living space.
- A joke that many not be funny yet: Which assistant do you want your kids to be raised by? And how will kids raised by google be differnet from kids raised by Alexa, Siri, or Cortana try to picture a kid raised by apple, microsoft, google or amazon. Because that is evetually what is going to happen. ;) with learnings. Also notice how brands are trying to create a product => fast on the logo => and now stepping one step back and moving it into the infreastructure. Hide it inside devices. They know they need a logo and a product / but the AI behind is so scarry, that they don‘t want to materialize it all too well.
- 1 - Just because you create content doesn‘t guarantee an audience. 2- Success is not always drive by prodution-quality content 3- brands musch stop trying to drive conversation => shift thespotlight from them to their audiences. CO-CREATE CONVERSATION: with their audiences, employees, influencer, subject matter experts, customers and extended communities.
- Democratization of Cotnent Creation. Brands have become contet publishers. Ppl and brands that don‘t necessary consider them as storytellers have become storytellers.
- 4- brands are the voices of meaning; they create cotnetn around the values their audiences represent.
- 4- brands are the voices of meaning; they create cotnetn around the values their audiences represent.
- Blockchain is a technology that provides a “transaction record” between people and ensures everything is legit, replacing the need for a institution.
- New relationship between srvice provider and user. => any prodcut can be converged into a service Be more people centric / service design / design thinking for companies to be truyl innovative. Rewriting the relationship between the product and service provider
- Why is revolut interesting. No advetrtzising. They have done WoM because of UX. Which is actually a prodcut feature To get a PR thing. But for PR they don‘t do media, but use people as single-person medium. This is how marketign change. Fundamental shift. Here comes everybody. AS Caly Shirky puts it.
- Purpose & Better future. Trend: Star CEO‘s reaching out directly. Works on so many digital levels: Huge PR Consumer engagement & directly replying => Underlying understanding 1: they talk about product improvement / harvest feedback (+&-) => they stay in the frontline- Underlying understanding 2: If we want to move as quickly as new insight comes in from the market, the hierarchical chain of command proves an obstacle rather than an enabler.
- Rise of tribes. We are becoming more tribal as a society and more defined by our subculture than national identity.
- What, I‘m currently thinking as the interesting fields are where to conenct the trends to human biases.
- What, I‘m currently thinking as the interesting fields are where to conenct the trends to human biases.
- What is not going to change? => same example Amazon Go. so fast and easy [but hey this is not a trend] => it‘s a given. So HMW (how might we), arrive at a solution that is the same for a completely different way. And maybe this isn‘t a tech innovation at all … But this is going to be the foundatio of my talk tomorrow. I‘m going to try to argeu against everything I?m going to say today. JEFF BEZOS, AMAZON CEO: I very frequently get the question: "what's going to change in the next 10 years?" I almost never get the question: "what's not going to change in the next 10 years?" I submit to you that the second question is actually the more important of the two. Customers will want things: faster, cheaper, easier. <= trying to satisfay these may always be a good idea.
- What is not going to change? => same example Amazon Go. so fast and easy [but hey this is not a trend] => it‘s a give. So HMW (how might we), arrive at a solution that is the same for a completely different way. And maybe this isn‘t a tech innovation at all … But this is going to be the foundatio of my talk tomorrow. I‘m going to try to argeu against everything I?m going to say today.
- There are things that don‘t change: our inability to assess value rationally
- What, I‘m currently thinking as the interesting fields are where to conenct the trends to human biases.
- There aren’t 165 human biases. There are 165 deviations from the wrong model." "To understand humans you need to understand our evolutionary past."
- There aren’t 165 human biases. There are 165 deviations from the wrong model." http://evonomics.com/please-not-another-bias-the-problem-with-behavioral-economics/ https://jasonallancollins.files.wordpress.com/2015/07/msix-20150729.pdf
- "To understand humans you need to understand our evolutionary past.„
- 2 years ago … I‘m the Airbnb of… Future …I‘m the next Y of X. (is most likley the worng model cause it doens‘t jump the curve) Subscription busineess.
- Since 2005, we’ve funded over 1,500 companies, which are now collectively valued at over $85 billion. Many of the best ideas we’ve funded were ones that surprised us. For example, when Airbnb applied to Y Combinator in fall 2008, the idea of renting and sleeping on an air mattress in someone else’s house was unappealing to many, and it’s one we wouldn’t have thought of ourselves. Take a look what do you do not see. No blockchain or no crypto.
- Not trying to promote themselves, but there are … Since 2005, we’ve funded over 1,500 companies, which are now collectively valued at over $85 billion. Many of the best ideas we’ve funded were ones that surprised us. For example, when Airbnb applied to Y Combinator in fall 2008, the idea of renting and sleeping on an air mattress in someone else’s house was unappealing to many, and it’s one we wouldn’t have thought of ourselves.
- Don‘t fear [digital] uncertainty embrace it. Cause once you embrace it you will allow your self to make mistakes. And incoporta them into your cicle. Interate iwth knew, frehs knowledge. True Insight is worth a lot of bitcoins. True insight means that you understand the key you need to manufacture to the door you need to unlock. It‘s a clear definition of the problem that your users/customers are having.
- Do it. You should know that your first three time stuff needs to fail: your speclutaions will be wrong. You will throw some money the wrong way. You will write the contetn no one understands. Have the courage and take risks!
- Don‘t fear uncertainty embrace it.
- Culture eats strategy foe breakfast. From fomo to Lomo
- Focus. (morda tudi na koncu). The focus has a trap you know, you can only focus on one thing.
- Very little matters much. But most of the things don‘t matter at all.
- Very little matters much. But most of the things don‘t matter at all.
- Cambridge Analytica => we need free high quality indipendent press more than ever.
- Cambridge Analytica => we need free high quality indipendent press more than ever. It doesn‘t matter how much! Just donate. Let‘s make this new model work with a tiny help of you guys.