Drupal Block Test Module - Diner with Drupal

1,702 views

Published on

Presentation about our Drupal Block Test Module for Dinner with Drupal. Contact me if you want to test the module yourself!

  • Be the first to comment

  • Be the first to like this

Drupal Block Test Module - Diner with Drupal

  1. 1. Block Test Moduleα<br />Drupal Module for Dinner with Drupal<br />By Taco Potze – GoalGorilla<br />October 2010<br />
  2. 2. Today<br />Why multivariation testing<br />The Block Test Module<br />Results<br />Questions<br />
  3. 3. Multivariation testing<br />Case study Valk.com (Dutch)<br />More bookings<br />By: Online Dialogue<br />Check: http://tiny.cc/morecaseinfo and http://tiny.cc/dinnerdrupel<br />
  4. 4. Default<br />
  5. 5. 3 hypothesen<br />
  6. 6. A<br />
  7. 7. B<br />
  8. 8. C<br />
  9. 9. D<br />
  10. 10. Tools<br />
  11. 11. Tools<br />+ custom variables<br />
  12. 12.
  13. 13. Current modules<br />http://drupal.org/project/multivariate (nodes)<br />http://drupal.org/project/google_website_optimizer (only javascript)<br />
  14. 14. Flow: Test Module<br />Check<br />custom variables<br />Show block:<br />Yes/no<br />
  15. 15. Drupal: Block Test module<br />
  16. 16. Simple Block Test<br />
  17. 17. Set Test<br />
  18. 18. Disable GA module<br />
  19. 19. DONE!<br />
  20. 20. Results (example)<br />Nicely 50/50<br />With search on frontpage = +34% more search!<br />
  21. 21. Questions?<br />Thanks for your attention:<br />Taco Potze<br />Consultant & Partner<br />taco@goalgorilla.com<br />

×