AboutAnalytics - Survey & Insights

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Presentation on Online Analytics Survey 2010 key takeaways and Insights in AboutAnalytics development.

Presentation for Online Dialogue Thursday @ Utrecht, The Netherlands

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  • Your Online AnalyticsAdvisor: AboutAnalytics slogan is ‘your online analyticsadvisor’. To main goals: advice & marketinsights. Independent adviceon online analyticstoolselectionforyour business needs: interestingforE-Business marketeers, Senior Webanalists, Senior Webdevelopers. (Medium online analyticsknowledge level, hence the current focus on features, notsomuchonsolutions).Competitiveadvantagethroughmarketinsights: interestingfor Top NL online advertisers, CIO’s / CMO’s. Theygaininsightinto online analyticsuse in theirmarket. Leverageinformationintocompetitiveadvantagefortheir business.
  • AboutAnalytics - Survey & Insights

    1. 1. Introductie – Survey – Analytics markt<br />Door Taco Potze, CEO & Co-founder<br />
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    3. 3. AboutAnalytics<br />Your Online AnalyticsAdvisor<br />Onafhankelijk advies en inzichten in online analytics tool selectie en markt.<br />3<br />
    4. 4.
    5. 5. AboutAnalytics Survey 2010<br />Mei 2010, 134 respondenten uit Nederland<br />Whitepaper:http://abtanalytcs.com/laa (pdf)<br />Partners:<br />5<br />
    6. 6. Keytakeaway 1<br />Gebruikerszijntevreden met hun tools.<br />Tochvindenveelgebruikersdat het gebruik van de tools eenstukeenvoudigermoet.<br />
    7. 7. Keytakeaway 2<br />Erwordtteweinigtijdvrijgemaaktvoorwebanalytics in organisaties. <br />1 of minder FTE beschikbaar.<br />
    8. 8. Keytakeaway 3<br />Komende 2 jaarinvesteren in tools voor<br />testing, behaviouraltargeting& user voice. <br />Web analytics pakkettenblijvenpopulair.<br />
    9. 9. Keytakeaway 4<br />Organisatieonderdelennietin balans (OAMM):<br />Scope is tegroot. <br />Onderzoeksmethodesnietaanwezig<br />Kennisniveautelaag<br />
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    15. 15. Groei data-drivendecision making<br />Adobe -> Omniture<br />IBM -> Coremetrics & Unica<br />comScore-> Nedstat<br />Who is next? (SAP, Oracle, SAS, Microsoft?)<br />
    16. 16. Getconnected!<br />Website: AboutAnalytics.com<br />Twitter: @AboutAnalytics<br />Taco Potze, CEO & Co-founder<br />taco@aboutanalytics.com<br />

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