Iceland has a lot of opportunities for outdoor activities. More and more people are coming to Iceland every year to enjoy the nature and physical activities at the same time. Sadly our activities are to difficult for certain people and the Icelandic rescue team has in many cases had to go out and rescue exhausted people. That’s why we decided to create an online company which provides you trips that fits to your physical and mental form. We will create a website, which will help people finding the right trip for them. People will answer questions about them self such as : names, age, gender, interests, where you want to go, when you want to go and their physical strength. After answering the questions we will send them an e-mail with ideas of what kind of trip fits them, what it costs, how to get there and where they can stay. Our company will offer customized trips. At first we will only be in Bolungarvík, Iceland but if everything goes well we hope to spread around Europe, focusing on the countries in the project with us.
We need somebody who can help us make a simple to use website. We need to find companies that offer adventure trips and who are willing to cooporate with us and last but not least we need finances. The companies we are looking at to work with specialize in diffrent types of adventures, skiing, hiking, sea and watersport, climbing and more.
To be able to start our company we need 500.000 thousand Icelandic kronas so each member of our group will pay their share to get the 500.000 thousand we need. We will apply for sponsores and sell people a share in the company. Later we will sell advertiesements on our webpage to get more money.
In a corporation company we need about 4 board members: CEO, Chairman, vice chairman and an accountant. All the final decissions will be made by the board members but the one staff member will take care of the work.
After answering the question on our website, we will put together packages for each and everyone. To do that we need to buy trips from other companies and put them together according to the clients hobbies and physical strength.This model you see here are just ideas for what could be a travel plan. For people who want to get some adventure in their lives but are not that fit, one week trip could be good, River rafting, snorkelling and jeep tour, which is all one day activity, and then an easy hiking trip for four days, where all your luggage is transported for you. For people who are fit and adventurous we would suggest something similar to the 2 and 3 weeks packages which includes longer and more challenging hiking trips where you carry your own luggage, stronger rivers, and more variety of activities.
We will collaborate with companies that provide adventure trips. We will give our clients options to choose from and when they have decided on which trip they want, we will take care of the orders. For safety reasons we will take care of planning the trip so they won’t get in to any trouble. Like you all know by now, the weather in Iceland is very unpredictable and so is the landscape. Iceland is also very new to the tourism therefore paths are not very well marked yet and safety unsecured.
Our target group is people from the age of 18 who are mentally and physically strong , people who are looking for adventures and who are willing to try something new and diffrent.The target group has to have some money because those trips are not cheep, so we believe they also have to be well educated. We also think that people from Europe, America and Austarlia are more into trips like this. We will mostly use the internet for marketing so it‘s important that the target group uses the internet to find us.
Our advantage is that our webpage is simple to use and everyone who is interested in any kind of adventures should be able to find something suitable for them. There are many companies in Iceland which specialize in different types of activities. We will give you the options of putting together a plan for you. Hopefully we will have a good start and get a good recommandation from our clients, by going through our company you get more chances of getting the best and the safest trip you want. We are not competing with other companies we are working with them.
To market our company we need to advertise it well. The best way to get people to notice the company is to advertise in the social media for example on Facebook and Twitter. We will spread brochures around the travel agencies which we are going to collaborate with and also at travel agencies abroad because we want to reach to the people before they come to Iceland. We will also advertise with big extreme sport and travelling magazines, by inviting a reporter and photographer to take part in one of our trip and make an article about us. We will also take part in travelling exhibition around the world, if and when we are big enough. Through our future website you can buy trips.
We will start by buying trips from the collaborating companies and put together the packages. We estimate that we will sell thirty, two weeks trips, the first year, that means we’ll buy 30 trips from each company for the total amount of 2000 euros, put them together in an interesting trip and sell it on for 2500 euros. Why would somebody want to spent 500 euros more and buy from us? Well we believe that all people are glad when they don’t have to do all the arrangement themselves and get everything organised for them.For the first two years the company will only have one staff member, who will work from home so we don’t need to pay any rent. We will have to buy a good computer and office supplies and spend money on marketing. Also to make more money we will sell advertisements on our webpage.
Our company Experience Life corporation is still at the first steps and we haven’t made the website yet.At this point the company is just in Iceland but in the future we hope it will grow with the participant of other countries. To start our company we need a permission from The Icelandic tourist board. Our staff need to be well educated in computer technology and physical health.
Iceland viðskiptaáætlun m. glósur!!!
*IcelandMartha, Ragna, Magnea, Pėtur.
*Online company that provides help toplan trips that fits your strengths*It´s a corporation company*Hope to spread around Europe*Customized trips
*Simple to use website*Cooporation with otheragencies*Finances
*500.000 thousand isk to start*3.252 Euros*We will apply for sponsores