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Mobile Marketing Experience - Semana T2O media

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Presentación de Ramiro Sirvent sobre el Marketing Movil en la Semana de T2O media.

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Mobile Marketing Experience - Semana T2O media

  1. 1. MOBILE MARKETING EXPERIENCE
  2. 2. M-EVOLUTION Mundo mobile Mobile Marketing España Apps Display Mobile Mobile Search
  3. 3. MUNDO MOBILE
  4. 4. INICIOS DEL MÓVIL Martin Cooper-Motorola Dyna Tac
  5. 5. EVOLUCIÓN DEL MÓVIL
  6. 6. EVOLUCIÓN DEL MÓVIL
  7. 7. EVOLUCIÓN DEL MÓVIL
  8. 8. EVOLUCIÓN DEL MÓVIL En Q4 2010 el número de Smartphones vendidos superó al de PCs por primera vez En 2013 los usuarios de internet en dispositivos móviles superarán al de usuarios en PC.
  9. 9. EVOLUCIÓN DEL MÓVIL
  10. 10. EVOLUCIÓN DEL MÓVIL
  11. 11. EVOLUCIÓN DEL MÓVIL
  12. 12. MOBILE MARKETING
  13. 13. MARKETING MÓVIL EN ESPAÑA
  14. 14. PANORAMA MÓVIL ESPAÑA
  15. 15. MARKETING MOBILE
  16. 16. MARKETING MOBILE
  17. 17. MARKETING MOBILE
  18. 18. MARKETING MOBILE
  19. 19. APPS TODAY
  20. 20. 1 APLICACIONES MÓVILES
  21. 21. 2007 APPLE
  22. 22. Itunes Números 230.000.000130.000.000 libros100.000.000 películas450.000.000 episodios tv15.000.000.000 canciones
  23. 23. Itunes Apple
  24. 24. APP STORE
  25. 25. app store Números 200.000.000 clientes1.000.000 uu/día425.000 Apps200 descargas/seg14.000.000 descargas
  26. 26. HAGAN JUEGO!
  27. 27. Emarketer Gartner
  28. 28. Publicidad mobile españa MMA
  29. 29. Formatos con mayor futuro MMA
  30. 30. Android evolution
  31. 31. APPS MARKETS
  32. 32. ESTRATEGIA :POSICIONAMIENTO DE STORES
  33. 33. ECOSISTEMA
  34. 34. 2 POR QUÉ APPS?
  35. 35. Por qué apps? Sencillez Táctil Interacción Móvil HD Precio
  36. 36. Nuevas experiencias
  37. 37. 24 horas apps
  38. 38. TECNOLOGÍA EN APPS
  39. 39. GEOLOCALIZACIÓN Y REDES SOCIALES
  40. 40. GEOLOCALIZACIÓN Y REDES SOCIALES
  41. 41. Social & Game Ofertas
  42. 42. y donde hacemos Check-in?
  43. 43. 400.000
  44. 44. pagos
  45. 45. Realidad aumentada
  46. 46. Realidad aumentada
  47. 47. Realidad aumentada
  48. 48. Realidad aumentada
  49. 49. INTERACCIÓN
  50. 50. INTERACCIÓN
  51. 51. futuro de las apps Texto
  52. 52. 3 BRANDED APPS
  53. 53. Heineken LG Volvo Nestlé La Caixa Coca Cola Sony Hoteles
  54. 54. POSICIONAMIENTO
  55. 55. EJEMPLOS ÉXITO
  56. 56. EJEMPLOS ÉXITO
  57. 57. RENTABILIDAD COMPAÑÍA Canal  de  comunicación  directa     Impactar  e  informara  nuestro  target  (push)   Apoyar  lanzamiento  de  producto   Reforzar  campañas  mul=canal   Publicitar  o  complementar  un  servicio  de  pago  Fidelización:  contenido  exclusivo,  couponing  ,interacción...   Elemento  viralizador  
  58. 58. INGRESOS VÍA APP Venta  directa   Upgrade     Publicidad  in  app   Venta  in  app   Suscripciones  Servicios  telefónicos  de  pago   Virtual  currency   Generación  base  de  datos   Ingresos  post  fidelización  
  59. 59. INGRESOS VÍA APP Venta  directa   Upgrade     Publicidad  in  app   Venta  in  app   Suscripciones  Servicios  telefónicos  de  pago   Virtual  currency   Generación  base  de  datos   Ingresos  post  fidelización  
  60. 60. INGRESOS VÍA APP Venta  directa   Upgrade     Publicidad  in  app   Venta  in  app   Suscripciones  Servicios  telefónicos  de  pago   Virtual  currency   Generación  base  de  datos   Ingresos  post  fidelización  
  61. 61. INGRESOS VÍA APP Venta  directa   Upgrade     Publicidad  in  app   Venta  in  app   Suscripciones  Servicios  telefónicos  de  pago   Virtual  currency   Generación  base  de  datos   Ingresos  post  fidelización  
  62. 62. INGRESOS VÍA APP Venta  directa   Upgrade     Publicidad  in  app   Venta  in  app   Suscripciones  Servicios  telefónicos  de  pago   Virtual  currency   Generación  base  de  datos   Ingresos  post  fidelización  
  63. 63. INGRESOS VÍA APP Venta  directa   Upgrade     Publicidad  in  app   Venta  in  app   Suscripciones  Servicios  telefónicos  de  pago   Virtual  currency   Generación  base  de  datos   Ingresos  post  fidelización  
  64. 64. INGRESOS VÍA APP Venta  directa   Upgrade     Publicidad  in  app   Venta  in  app   Suscripciones  Servicios  telefónicos  de  pago   Virtual  currency   Generación  base  de  datos   Ingresos  post  fidelización  
  65. 65. INGRESOS VÍA APP Venta  directa   Upgrade     Publicidad  in  app   Venta  in  app   Suscripciones  Servicios  telefónicos  de  pago   Virtual  currency   Generación  base  de  datos   Ingresos  post  fidelización  
  66. 66. INGRESOS VÍA APP Venta  directa   Upgrade     Publicidad  in  app   Venta  in  app   Suscripciones  Servicios  telefónicos  de  pago   Virtual  currency   Generación  base  de  datos   Ingresos  post  fidelización  
  67. 67. Y una vez que tengo mi app???
  68. 68. tu App
  69. 69. APP MARKETING
  70. 70. ACTIVACIÓN MOBILE
  71. 71. DISPLAY MOBILE
  72. 72. DISPLAY MOBILE DisplayPremium Performance
  73. 73. FORMATOS DISPLAY Formats mapa vídeo agenda appstore Rich coupon
  74. 74. FORMATOS DISPLAY
  75. 75. FORMATOS DISPLAY
  76. 76. FORMATOS DISPLAY
  77. 77. FORMATOS DISPLAY
  78. 78. FORMATOS DISPLAY
  79. 79. FORMATOS DISPLAY
  80. 80. FORMATOS DISPLAY Formats
  81. 81. MOBILE SEARCH
  82. 82. GOOGLE 2010 Hemos superado $ 1.000 mll En el futuro generaremos más ingresos vía mobile que pc
  83. 83. MOBILE SEARCH
  84. 84. MOBILE SEARCH
  85. 85. MOBILE SEARCH
  86. 86. MOBILE SEARCH
  87. 87. MOBILE SEARCH
  88. 88. MOBILE SEARCH
  89. 89. MOBILE SEARCH
  90. 90. MOBILE SEARCH
  91. 91. MOBILE SEARCH
  92. 92. MOBILE SEARCH
  93. 93. MOBILE SEARCH
  94. 94. MOBILE SEARCH
  95. 95. MOBILE SEARCH
  96. 96. MOBILE SEARCH
  97. 97. MUCHAS GRACIAS! M-EVOLUTION Ramiro Sirvent @Ramirosir ramiro@mobiledreams.mobi

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