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El SEO y Google Panda Update

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Presentación sobre Google Panda Update y sus efectos en el SEO y en el Social Media de cualquier campaña de marketing en buscadores.

Autor: @seotallica (Consultor SEO senior de T2O media)
Blog: http://www.seotallica.com/

Published in: Business, Technology
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El SEO y Google Panda Update

  1. 1. Semana T2O media Google Panda UpdateThis document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.
  2. 2. De qué vamos a hablar1. Las famosas actualizaciones del algoritmo de Google2. ¿Qué es el Google Panda Update?3. Cual ha sido el impacto hasta el día de hoy en las empresas4. En que afecta al SEO5. Como influye en nuestras campañas de SEM6. Que impacto tiene a nivel Social Media7. ¿Qué es lo que posiblemente nos espera este año? This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.
  3. 3. Las famosas actualizaciones del algoritmo de GoogleExisten tres tipos de actualizaciones:- Algoritmo (Panda)- Actualización (Quejas recibidas)- Index (Caffeine)• 2000 a 2003 – Google Dance: actualizaciones que duraban varios días.• 2003 a 2011 – 14 actualizaciones- Florida: 2003 (navidades, grandes perdidas)- Caffeine: 2009 a 2010 (centrado en la velocidad)- Panda: 2011 ??? This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.
  4. 4. Las famosas actualizaciones del algoritmo de Google This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.
  5. 5. Las famosas actualizaciones del algoritmo de Google This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.
  6. 6. ¿Qué es el Google Panda Update? This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.
  7. 7. Lo primero a saber es ¿por qué ese nombre?En realidad es una tontería, ya que según explican desde Google, elingeniero que tuvo la idea se llama Navneet Panda…no hay más.Pero el primero que habló sobre esta actualización fue Danny Sullivan(searchengineland.com) quien la llamó Farmer Update y parece sermás atinado. =Fuente: http://www.seroundtable.com/google-panda-13068.html This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.
  8. 8. ¿En que consiste esta actualización?Porque esta actualización se enfoca en 4 puntos:1.- Originalidad y Calidad del Contenido VS. This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.
  9. 9. ¿En qué consiste esta actualización?2.- Ratio entre Contenido y Publicidad 3.- Calidad de los enlaces entrantes This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.
  10. 10. ¿En qué consiste esta actualización?4.- Contenido proveniente de granjas de enlacesLa granja publica una gran cantidad de contenidos robadosy/o de baja calidad (scrappers y PR sites) Google le otorga una alta autoridad por el volumen de contenidosEstos contenidos atraen enlaces entrantes desde otros sitiosde bloggers Cuando tienen una autoridad muy alta, venden enlaces optimizados hacia otros sitio, normalmente por un precio This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.
  11. 11. ¿Cual ha sido el impacto en las empresas?El impacto que ha supuesto en USA y Reino Unido ha sidotanto negativo como positivo, dependiendo del lado en el queestés. This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.
  12. 12. ¿En qué afecta al SEO?• Competencia es más fuerte y se demanda mucho mayor calidad.• Empresas toman la decisión de• Largo plazo vs. solución reactiva a corto plazo (como salgo del agujero).• Incremento en presupuestos para SEO. This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.
  13. 13. ¿Cómo influye en nuestras campañas de SEM?• La pérdida de autoridad esta reescribiendolos papeles para quien utiliza Adsense, affiliadoso display ads.• El contenido de los sitios se esta mejorando, ayudando con esto a mejorar el Quality Score de una página (no landing).• Los resultados en SEM suelen ser más rápidos que en SEO, por esto las empresas se ven obligadas a incrementar sus presupuestos. This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.
  14. 14. ¿Qué impacto tiene a nivel de Social Media?• Alta dependencia de orgánico, aparecen miles de nuevos perfiles en redes sociales.• Esto hace que los presupuestos de gastos en campañas de SMM estén aumentando continuamente.• Nuevo factor de ranking dentro del algoritmo, Matt Cutts afirma que el numero de twitts, likes o +1 afecta directamente al posicionamiento.• Optimización de perfiles This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.
  15. 15. This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.

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