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Audience Research


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Audience Research

  1. 1. Typical Fan<br /><br />
  2. 2. Profile<br />Indie: Confident, energetic and enthusiastic people. They have become one of Britain’s largest and most influential group of people. <br />Music: bands likes – Arctic Monkeys, Vampire Weekend, Franz Ferdinand, The Killers, The Klaxons, Glasvegas, Pete Doherty, The Libertines.<br /> Fan won’t go off a band (Arctic Monkeys) just because they have chart success.<br />Indie kids are more attracted to bands with teenage members or members who aren’t that far apart in terms of age. (Small gap between them and their audience).<br />All age gigs and festivals are extremely popular and are suggestive of the rising ‘youth pride’ of this group.Fashion: Converse, skinny/slim jeans, band T-shirts, Shirts with top button done up, polo-shirts, chelsea boots, trainers.<br /><br />
  3. 3. Icons: The Strokes, Arctic Monkeys, The Smiths, The Libertines.<br />Brands: Topman, River Island, Fred Perry, Ben Sherman, Adidas.<br />Media: Radio One, BBC Radio 6 music, Facebook, Myspace, NME.<br />Alternative Names: Alternative Rockers, Mods, Students<br /><br />
  4. 4. Name: Calum Knight<br />Age: 17<br />Likes: playing and creating music, listening to music, playing and watching football, writing music reviews, adidas, clothes.<br />Dislikes: Screamo music, distortion, scary films, being scruffy, mainstream music.<br />Massive Arctic Monkeys fan, has bought all four main albums aswell as demos and singles. Seen them three times, all at different venues.<br />Lead singer and guitarist in own band. Plays similar music to Arctic Monkeys (heavily influenced).<br />Liverpudlian. <br />Been to Leeds Festival twice, listens out for new bands on myspace and BBC radio 6 music. <br />Writes music reviews, hopes to do this for a job after University for a co-operation like NME.<br />