8 tips for online branding
8claim             quantitylisten            humanconsistency       targetchoice            fun
1. Claim
Claim‣   Claim your name‣   Test‣   Transport your network
Hub!‣   Make sure you have your basecamp‣   Blog...
8claim             quantitylisten            humanconsistency       targetchoice            fun
2. Listen
Social media is a bar...
Listen‣   RSS -> blogsearch, twitter search‣   Ubervue, SocialMention‣   Engagor
8claim             quantitylisten            humanconsistency       targetchoice            fun
3. Consistency
Be consistent‣   Avatar!‣   Tone of voice‣   Links
8claim             quantitylisten            humanconsistency       targetchoice            fun
4. Choice
Choose wisely‣   Networks‣   Tone of voice‣   Content
8claim             quantitylisten            humanconsistency       targetchoice            fun
Shhhhtttt...
The big secret...
5. Quantity
Quantity with value‣   Insights‣   Links to valuable content (aggregate & filter)‣   Show the human‣   Personal contact
Out of sight, out of mind.
Find the time...
Flood
Dominate the front page‣   Google bowling‣   Black hat EdgeRank techniques‣   Better: flood
8claim             quantitylisten            humanconsistency       targetchoice            fun
6. Human
Don’t be a robot‣   Authenticity‣   The good and the bad‣   Answer, react, interact‣   Stay positive
Don’t feed the trolls.
8claim             quantitylisten            humanconsistency       targetchoice            fun
7. Target
Know your target‣   KPI’s‣   Network‣   Linkerati‣   Offline!
8claim             quantitylisten            humanconsistency       targetchoice            fun
But don’t forget:
8. Fun
Have fun‣   Choose your own battlefields‣   Do the things you enjoy (or learn to enjoy them)
8claim             quantitylisten            humanconsistency       targetchoice            fun
Take away 1 thing
The “Soylent Green” moment.
The web is people.The “Soylent Green” moment.
The web is used by people.
Real people, not ‘users’.
People with children.
People with passions.
The web = people.So treat them as people:don’t be a robot.
Conversation
Questions?
twitter.com/netlashbart@netlash-bseen.bewww.netlash-bseen.be
Creative industries day 2012 - Sessie "sos creatief ondernemen" - Bart De Waele - 8 tips for online branding
Creative industries day 2012 - Sessie "sos creatief ondernemen" - Bart De Waele - 8 tips for online branding
Creative industries day 2012 - Sessie "sos creatief ondernemen" - Bart De Waele - 8 tips for online branding
Creative industries day 2012 - Sessie "sos creatief ondernemen" - Bart De Waele - 8 tips for online branding
Creative industries day 2012 - Sessie "sos creatief ondernemen" - Bart De Waele - 8 tips for online branding
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Creative industries day 2012 - Sessie "sos creatief ondernemen" - Bart De Waele - 8 tips for online branding

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Creative industries day 2012 - Sessie "sos creatief ondernemen" - Bart De Waele - 8 tips for online branding

  1. 1. 8 tips for online branding
  2. 2. 8claim quantitylisten humanconsistency targetchoice fun
  3. 3. 1. Claim
  4. 4. Claim‣ Claim your name‣ Test‣ Transport your network
  5. 5. Hub!‣ Make sure you have your basecamp‣ Blog...
  6. 6. 8claim quantitylisten humanconsistency targetchoice fun
  7. 7. 2. Listen
  8. 8. Social media is a bar...
  9. 9. Listen‣ RSS -> blogsearch, twitter search‣ Ubervue, SocialMention‣ Engagor
  10. 10. 8claim quantitylisten humanconsistency targetchoice fun
  11. 11. 3. Consistency
  12. 12. Be consistent‣ Avatar!‣ Tone of voice‣ Links
  13. 13. 8claim quantitylisten humanconsistency targetchoice fun
  14. 14. 4. Choice
  15. 15. Choose wisely‣ Networks‣ Tone of voice‣ Content
  16. 16. 8claim quantitylisten humanconsistency targetchoice fun
  17. 17. Shhhhtttt...
  18. 18. The big secret...
  19. 19. 5. Quantity
  20. 20. Quantity with value‣ Insights‣ Links to valuable content (aggregate & filter)‣ Show the human‣ Personal contact
  21. 21. Out of sight, out of mind.
  22. 22. Find the time...
  23. 23. Flood
  24. 24. Dominate the front page‣ Google bowling‣ Black hat EdgeRank techniques‣ Better: flood
  25. 25. 8claim quantitylisten humanconsistency targetchoice fun
  26. 26. 6. Human
  27. 27. Don’t be a robot‣ Authenticity‣ The good and the bad‣ Answer, react, interact‣ Stay positive
  28. 28. Don’t feed the trolls.
  29. 29. 8claim quantitylisten humanconsistency targetchoice fun
  30. 30. 7. Target
  31. 31. Know your target‣ KPI’s‣ Network‣ Linkerati‣ Offline!
  32. 32. 8claim quantitylisten humanconsistency targetchoice fun
  33. 33. But don’t forget:
  34. 34. 8. Fun
  35. 35. Have fun‣ Choose your own battlefields‣ Do the things you enjoy (or learn to enjoy them)
  36. 36. 8claim quantitylisten humanconsistency targetchoice fun
  37. 37. Take away 1 thing
  38. 38. The “Soylent Green” moment.
  39. 39. The web is people.The “Soylent Green” moment.
  40. 40. The web is used by people.
  41. 41. Real people, not ‘users’.
  42. 42. People with children.
  43. 43. People with passions.
  44. 44. The web = people.So treat them as people:don’t be a robot.
  45. 45. Conversation
  46. 46. Questions?
  47. 47. twitter.com/netlashbart@netlash-bseen.bewww.netlash-bseen.be

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