DSM NeoResins Challenge


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For DSM NeoResins I created a first initiative to work together with the crowd and try to answer a problem that they could not solve.. I tried to transform very technical content into a story and images worth sharing..

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DSM NeoResins Challenge

  1. 1. The curious case of E-850 of ion help at ur ov yo gh inn ng th rou questi b re ak ns re A Re si N eo DSM
  2. 2. E-850??? What the hell is E-850? http://www.seoconsultants.com/links/images/no-clue-2x.gif
  3. 3. E - 850 is a new adhesive resin What is adhesive? What is a resin? Well, this tape is adhesive ;-) These are resins. Image: http://tozzymodif .files.wordpress.com/2009 http://www.treehugger.com/resin-pellets.jpg /01/resin-bag-01.jpg Image: www.culture24.org.uk/asset_arena/1/34/54/145431/v0_master.jpg
  4. 4. This still doesn’t make sense, right?
  5. 5. It is simp l e, E-850 is a new main comp onent for glue develo pe d by http://karthik82.files.wordpress.com/2006/07/sticky_alien_goo-large.jpg
  6. 6. E-850 It suffers less from fatigue It is very strong http://formorethanprofit.files.wordpress.com/2008/02/asleep-at-desk.jpg & http://www.rd.com/images/tfhimport/2004/20040501_Glue_Tips_page001img001.jpg
  7. 7. E-850 It is formaldehyde free!!.. It is V OC-F ree ater borne It i s w
  8. 8. However... One important issue remains http://www.simonstapleton.com/wordpress/wp-content/uploads/2009/07/one-finger.jpg
  9. 9. During application of a water borne lacquer, de-lamination occurs at the edges of the laminate.... and so far, we cannot solve this.. http://areweconnected.com/images/NeedHelp.jpg
  10. 10. This is what happens...
  11. 11. ...and this is The adhesive film does not dissolve in water what we adhesive itself Conclusion: The tried and is not water sensitive learned There is still adhesive present on the two delaminated sides ourselves Conclusion: Adhesion to wood already is good enough Delamination also occurs by applying water instead of the lacquer Conclusion: Water is responsible for delamination, not an ingredient in the lacquer Delamination most probably does Without lacquer, the mechanical properties of the not occur during application laminate are good and of the lacquer, but only during/ outperform current adhesives -- after drying. > the adhesive is strong enough 11
  12. 12. So this is where we need you!!
  13. 13. Do you kn potentially ow how to crack this case? Text Help us an win! d http://i.pbase.com/u40/lindarocks/upload/26355129.sledgehammersmall.jpg
  14. 14. We offer a reward of 10.000 euro if you solve this case... Interested? See below for contact details! For more info: picture on Flickr by thevoyager Twitter : @neoresins Email: info.neoresins@dsm.com Web: www.dsm.com/en_US/html/dnr/2009_news.htm
  15. 15. Developed by: this slideshow was made by @szwerink