The Future Of Personal Computing and Advertising

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The Future Of Personal Computing and Advertising

  1. 1. The Future of “Personal Computing” and “Online Advertising”<br />David @SzetelaClix Marketing<br />http://szetela.me<br />
  2. 2. Point 1: Velocity of Change is Accelerating (2001)<br />19 May 2010<br />2<br />
  3. 3. Point 1: Velocity of Change is Accelerating (2007)<br />19 May 2010<br />3<br />
  4. 4. Point 1: Velocity of Change is Accelerating (2010)<br />19 May 2010<br />4<br />
  5. 5. Point 2: Direct Object Manipulation<br />18 May 2010<br />5<br />Pioneered by the Macintosh<br />Helped many people become first-time computer users<br />Commonplace in the iPhone/iPad user interface<br />Coming to Windows-based pads soon<br />
  6. 6. PPC Ramifications: Direct Object Manipulation<br />19 May 2010<br />6<br />Soon: create iPhone/iPad/Android “Conversion apps”<br />Later: create “sites” that can be used without keyboard or mouse<br />
  7. 7. Point 3: Voice Input and Output<br />18 May 2010<br />7<br />Will be next computing breakthrough<br />Windows 7 includes very good voice recognition<br />Apple predicted in 1987<br />
  8. 8. 18 May 2010<br />8<br />
  9. 9. PPC Ramifications: Voice Input and Output<br />19 May 2010<br />9<br />Try Google “Click to Call” ads<br />Try using phone numbers in ads<br />Create an attended or automated conversion process<br />
  10. 10. Point 3: Contextually Appropriate Content<br />19 May 2010<br />10<br />Smartphones are location-enabled (GPS)<br />Eric Schmidt’s flowers example<br />Huge personal-privacy implications<br />
  11. 11. 18 May 2010<br />11<br />
  12. 12. PPC Ramifications: Contextually Appropriate Content<br />19 May 2010<br />12<br />Read my Customers Now book<br />Start using Facebook PPC advertising<br />Design landing pages that are geo-specific<br />
  13. 13. Point 5: Ubiquitous Computing<br />Eric Schmidt: "...mobile advertising [will] generate more revenue than advertising on today's Web."<br />19 May 2010<br />13<br />
  14. 14. Point 5: Ubiquitous Computing<br />Fact:<br />For most people on the planet, their first –and only – camera is the one in their phone.<br />19 May 2010<br />14<br />
  15. 15. Point 5: Ubiquitous Computing<br />Fact:<br />For most people on the planet, their first –and only –Internet-enabled personal computer will be their “phone.”<br />19 May 2010<br />15<br />
  16. 16. 18 May 2010<br />16<br />
  17. 17. 18 May 2010<br />17<br />
  18. 18. PPC Ramifications: Ubiquitous Cmputing<br />19 May 2010<br />18<br />Try Google AdWords Product Extensions ads<br />Think about site-less conversions<br />Get deeply into PPC display advertising: Google Content, Facebook, LinkedIn, Yelp, etc.<br />
  19. 19.
  20. 20. Product Extensions<br /><ul><li>Submit product feed via Google Merchant Center (Google Base)
  21. 21. Google chooses which products to show</li></li></ul><li>
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  24. 24. Facebook Responder Profile Report<br />
  25. 25. Hyper-Target Ad/Landing Page Combinations<br />
  26. 26. Targeting Roulette Players in Swanage<br />
  27. 27. Roulette/Swanage Landing Page<br />19 May 2010<br />27<br />
  28. 28. Blackjack/Bournemouth Landing Page<br />19 May 2010<br />28<br />
  29. 29. 18 May 2010<br />29<br />Download Free Copy:<br />http://CustomersNowBook.com<br />
  30. 30. 18 May 2010<br />30<br />Coming in July<br />http://PPC1Hour.com<br />
  31. 31. The Future of “Personal Computing” and “Online Advertising”<br />David @SzetelaClix Marketing<br />http://szetela.me<br />

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