Hustling
An Approach on Digital Business Development

péter ● szántó

+36 30 222 9269 ● peter@szanto.co ● be.co.hu
Let’s talk…
• My Social Media 

• Pioneering

• What Brands Should Focus On

• StartUping (BootStrap vs Investment)

• Cas...
My Daily Feed
• Distimo


• INC.com


• Universal McCann


• FastCompany.com


• Google Wildfire


• VentureBeat


• Kleine...
Redefining the
Communication
My Social Media and Pioneering

péter ● szántó

+36 30 222 9269 ● peter@szanto.co ● be.co.hu
Every once in while, a revolutionary product
comes along, that changes everything.
1876: Communication without borders
1981: Freedom of Content Creation
2004: Bottom Up
2007: Change of Perspective
Every once in while, a revolutionary product
comes along, that changes everything.
ONE
WAY

SEVERAL
WAYS
!
!
The relationship between brands and
customers has changed.

The customers needs have changed.

Communication should be red...
3 Areas to Redefine
Interest Based

Promotional Campaigns
Mining of Inaccessible Data
Guaranteed Media Spending
Innovative and Effective Soluti...
Social CRM

Database
Secured Data
One-click Experience
So Far Unknown Customer Information
Real Time Targeting
Content Consumption
Personalized Content on Mass Communication Level
!
Channels:
Website

News letter

Mobile application
...
Redefinition 3 Areas

Promotion

Social CRM

Own Channel

High ROI
Unlimited and Scalable Usage
Minimizing Marginal Costs
Tracker
Redefining Digital Communication
Chain

Questionnaire
Social PR

Post

Newsletter
Data
Mining

1 Click
Experience

Notification

CRM

Process
Management

Pr...
365
Day
“In Relationship”
Spring Promotion

Name Day

Welcome Mail
Registration

Summer Vacaion

Questionnaire

Based Mark...
Chain
• Create All Year Long Campaign-Chain

• Integrated and Personalized

• Extendable with Any Tools and Platforms
Customer Needs

98%

of customers interfere with
spam or any irrelevant content,
promotion they receive
Goals and Results
Personalized Content
Tracker
Creating Personalized Experience
Personalized Mass Communication
Tracker: Flower shop
Tracker: Competition
Tracker: Customer Needs
Tracker: Where from, where to?
Tracker: Where from, Where to?

and
Tracker: Where from, where to?
Tracker: Route
Encounter

Facebook Ads

Google Ads

Banner

Flyer

TV Spot

Event

QR code

Connection
Tracker
Facebook
Co...
Tracker: Route
Encounter

Connection

Engagement

Action
Tracker: Waste Coverage 0
Encounter with Ad
Click
Engagement
Connection
Authorization
Ac#on&
&
Tracker: Value
10
1

5

How Much is a User Worth?
2
20
Tracker: Value

1

Inviting Visitors Inside the Store
Tracker: Value

5

Inviting Visitors, Interested in Flowers,
Inside the Store
Tracker: Value

10

Inviting Visitors, Interested in Flowers
NOW, Inside the Store
Tracker: Result
Facebook Ads Spending per Day: $10

Facebook CPC: $0.06 (15Ft)

Only Every 13rd Clicker Joins

100 New Loy...
Tracker: Result

1000New Loyal and Satisfied Customer Every Month
My Two Babies
• Bootstrap: B Creative
• Anti-Lean: TouchCo
• 3 Social Media Hack, They Don’t Tell You
B Creative
Idea
• Full Service Agency

• New Business through Network
Google hits
78.200 “full service reklámügynökség”

6.970 “socia...
All Roads Lead to Rome
Facebook
Slice of the Cake?
TouchCo
We create social media, mobile, and tablet applications and games differently.!
!
!
Innovating, not Inventing.!
9 for 1: W...
We create social media, mobile, and tablet applications and games differently.!
!
!
Innovating, not Inventing.!
These are ...
We create social media, mobile, and tablet applications and games differently.!
!
!
Innovating, not Inventing.!
These are ...
We create social media, mobile, and tablet applications and games differently.!
!
!
Innovating, not Inventing.!
These are ...
Hybrid Business Model
!
App Portfolio’s hybrid business model guarantees high value products and low
development cost!

!
...
Present
Present
• Digital Management Consulting
Company with 3-digit annual growth

• 30.000 euros of Seed Angel Investment
for Bu...
My Take Aways
• Despite the referrals and experience

• Without MVP it is almost impossible

• Jeremie Lobby (Hungary)
Future
• Knowledge Transfer

• Mentoring

• Lean New Business

• Bootstrap

• Alternative Funding
Your Take Aways?
3 Social Media Hack,
They Don’t Tell You
Integrated Channels
Integrated Marketing-Mix
Website ➟ Social Site ➟ Social Channel
Website
Social Site
Social Channel
Passion
Angry Birds

+

Better Theme

!

Better Graphics

=
Network
Music. Game.

https://itunes.apple.com/us/app/music./id411288619?mt=8	


!

https://itunes.apple.com/us/app/games./id42344...
Music. Game.

https://itunes.apple.com/us/app/music./id411288619?mt=8	


!

https://itunes.apple.com/us/app/games./id42344...
The End
An Approach on Digital Business Development

!
February, 2014. - Budapest

péter ● szántó

+36 30 222 9269 ● peter...
My Social Media and Babies. Guest lecture at BCE Corvinus at BA and MBA International Students
My Social Media and Babies. Guest lecture at BCE Corvinus at BA and MBA International Students
My Social Media and Babies. Guest lecture at BCE Corvinus at BA and MBA International Students
My Social Media and Babies. Guest lecture at BCE Corvinus at BA and MBA International Students
My Social Media and Babies. Guest lecture at BCE Corvinus at BA and MBA International Students
My Social Media and Babies. Guest lecture at BCE Corvinus at BA and MBA International Students
My Social Media and Babies. Guest lecture at BCE Corvinus at BA and MBA International Students
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My Social Media and Babies. Guest lecture at BCE Corvinus at BA and MBA International Students

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My Social Media and Babies. Guest lecture at BCE Corvinus at BA and MBA International Students

  1. 1. Hustling An Approach on Digital Business Development péter ● szántó +36 30 222 9269 ● peter@szanto.co ● be.co.hu
  2. 2. Let’s talk… • My Social Media • Pioneering • What Brands Should Focus On • StartUping (BootStrap vs Investment) • Case Studies • 3 Social Media Hack, They Don’t Tell You • Hungary In The Big Picture
  3. 3. My Daily Feed • Distimo • INC.com • Universal McCann • FastCompany.com • Google Wildfire • VentureBeat • Kleiner Perkins Caufield & Byers • Mashable • ComScore • 148apps.com • Wall Street Journal • BothSidesoftheTable • New York Times • HackerNews.com • Forbes • LifeHacker.com • TechCrunch
  4. 4. Redefining the Communication My Social Media and Pioneering péter ● szántó +36 30 222 9269 ● peter@szanto.co ● be.co.hu
  5. 5. Every once in while, a revolutionary product comes along, that changes everything.
  6. 6. 1876: Communication without borders
  7. 7. 1981: Freedom of Content Creation
  8. 8. 2004: Bottom Up
  9. 9. 2007: Change of Perspective
  10. 10. Every once in while, a revolutionary product comes along, that changes everything.
  11. 11. ONE WAY SEVERAL WAYS ! !
  12. 12. The relationship between brands and customers has changed. The customers needs have changed. Communication should be redefined.
  13. 13. 3 Areas to Redefine
  14. 14. Interest Based Promotional Campaigns Mining of Inaccessible Data Guaranteed Media Spending Innovative and Effective Solution
  15. 15. Social CRM Database Secured Data One-click Experience So Far Unknown Customer Information Real Time Targeting
  16. 16. Content Consumption Personalized Content on Mass Communication Level ! Channels: Website News letter Mobile application Social Media
  17. 17. Redefinition 3 Areas Promotion Social CRM Own Channel High ROI Unlimited and Scalable Usage Minimizing Marginal Costs
  18. 18. Tracker Redefining Digital Communication
  19. 19. Chain Questionnaire Social PR Post Newsletter Data Mining 1 Click Experience Notification CRM Process Management Promotion Tracker Channel Automatization Content Management Statistics Security Backup Targeting
  20. 20. 365 Day “In Relationship” Spring Promotion Name Day Welcome Mail Registration Summer Vacaion Questionnaire Based Market First Research Purchase Promotion End of the Year Group Promotion with Friends Half Year Loyalty Bonus New automated target grouping
  21. 21. Chain • Create All Year Long Campaign-Chain • Integrated and Personalized • Extendable with Any Tools and Platforms
  22. 22. Customer Needs 98% of customers interfere with spam or any irrelevant content, promotion they receive
  23. 23. Goals and Results Personalized Content
  24. 24. Tracker Creating Personalized Experience Personalized Mass Communication
  25. 25. Tracker: Flower shop
  26. 26. Tracker: Competition
  27. 27. Tracker: Customer Needs
  28. 28. Tracker: Where from, where to?
  29. 29. Tracker: Where from, Where to? and
  30. 30. Tracker: Where from, where to?
  31. 31. Tracker: Route Encounter Facebook Ads Google Ads Banner Flyer TV Spot Event QR code Connection Tracker Facebook Connect ! APIs (Twitter, Google, LinkedIn, ...) Engagement Action Sweepstake Quiz Group Contest Competition Social Site
  32. 32. Tracker: Route Encounter Connection Engagement Action
  33. 33. Tracker: Waste Coverage 0 Encounter with Ad Click Engagement Connection Authorization Ac#on& &
  34. 34. Tracker: Value 10 1 5 How Much is a User Worth? 2 20
  35. 35. Tracker: Value 1 Inviting Visitors Inside the Store
  36. 36. Tracker: Value 5 Inviting Visitors, Interested in Flowers, Inside the Store
  37. 37. Tracker: Value 10 Inviting Visitors, Interested in Flowers NOW, Inside the Store
  38. 38. Tracker: Result Facebook Ads Spending per Day: $10 Facebook CPC: $0.06 (15Ft) Only Every 13rd Clicker Joins 100 New Loyal and Satisfied Customer Every Month 18. 02. 2014. http://socialtimes.hu/stat/HU
  39. 39. Tracker: Result 1000New Loyal and Satisfied Customer Every Month
  40. 40. My Two Babies • Bootstrap: B Creative • Anti-Lean: TouchCo • 3 Social Media Hack, They Don’t Tell You
  41. 41. B Creative
  42. 42. Idea • Full Service Agency • New Business through Network Google hits 78.200 “full service reklámügynökség” 6.970 “social media ügynökség”
  43. 43. All Roads Lead to Rome Facebook
  44. 44. Slice of the Cake?
  45. 45. TouchCo
  46. 46. We create social media, mobile, and tablet applications and games differently.! ! ! Innovating, not Inventing.! 9 for 1: We Think in Networks.! Social Responsibility.
  47. 47. We create social media, mobile, and tablet applications and games differently.! ! ! Innovating, not Inventing.! These are the best applications of the best selling categories, where we resolve the customers’ pain and provide solutions. This is how we come up with the bundle of 9 project and 14 product.! ! 9 for 1: We Think in Networks. ! ! ! ! Social Responsibility.! !
  48. 48. We create social media, mobile, and tablet applications and games differently.! ! ! Innovating, not Inventing.! These are the best applications of the best selling categories, where we resolve the customers’ pain and provide solutions. This is how we come up with the bundle of 9 project and 14 product.! ! 9 for 1: We Think in Networks.! Thanks to our developer capacities and assembly-line model,! we can reduce our costs while maximizing the utility.! ! Social Responsibility.! !
  49. 49. We create social media, mobile, and tablet applications and games differently.! ! ! Innovating, not Inventing.! These are the best applications of the best selling categories, where we resolve the customers’ pain and provide solutions. This is how we come up with the bundle of 9 project and 14 product.! ! 9 for 1: We Think in Networks.! Thanks to our developer capacities and assembly-line model,! we can reduce our costs while maximizing the utility.! ! Social Responsibility.! With our partners, in all of our projects, we always engage and focus on ecological or social topics.! For the first time in the history of mobile apps, we are collaborating with the biggest international NGOs, like WWF or Greenpeace.
  50. 50. Hybrid Business Model ! App Portfolio’s hybrid business model guarantees high value products and low development cost! ! • Centralized Management! (Research, Marketing, Distribution, Representation)! • Subcontractors! (Development, Testing)!
  51. 51. Present
  52. 52. Present • Digital Management Consulting Company with 3-digit annual growth • 30.000 euros of Seed Angel Investment for Business Development • “A Player” Team and Mentors • Indicative Offer + Term Sheet ∼1M euros
  53. 53. My Take Aways • Despite the referrals and experience • Without MVP it is almost impossible • Jeremie Lobby (Hungary)
  54. 54. Future • Knowledge Transfer • Mentoring • Lean New Business • Bootstrap • Alternative Funding
  55. 55. Your Take Aways?
  56. 56. 3 Social Media Hack, They Don’t Tell You
  57. 57. Integrated Channels Integrated Marketing-Mix Website ➟ Social Site ➟ Social Channel
  58. 58. Website
  59. 59. Social Site
  60. 60. Social Channel
  61. 61. Passion
  62. 62. Angry Birds + Better Theme ! Better Graphics =
  63. 63. Network
  64. 64. Music. Game. https://itunes.apple.com/us/app/music./id411288619?mt=8 ! https://itunes.apple.com/us/app/games./id423448808?mt=8
  65. 65. Music. Game. https://itunes.apple.com/us/app/music./id411288619?mt=8 ! https://itunes.apple.com/us/app/games./id423448808?mt=8
  66. 66. The End An Approach on Digital Business Development ! February, 2014. - Budapest péter ● szántó +36 30 222 9269 ● peter@szanto.co ● be.co.hu

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