THE NEW NEWS MEDIA-SCAPE   Lee Rainie – Director Pew Internet Project Public Broadcasters – Atlanta  February 17, 2009
New information ecosystem:  Then   and  Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed fo...
2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use ...
Media ecology –  then <ul><li>Product   Route to home   Display   Local storage </li></ul><ul><li>TV stations   phone     ...
Media ecology – now <ul><li>Product   Route to home   Display   Local storage </li></ul><ul><li>  cable TiVo (PVR) VCR </l...
Ecosystem change – 1  <ul><li>Volume  of information grows </li></ul>
 
… and the “long tail” becomes more important  -- Chris Anderson Traffic Content 20%-40% of traffic or sales in the “long t...
Ecosystem change – 2 <ul><li>Variety  of information and sources of information grow </li></ul>
…  and people have more options for their passions -- Markus Prior and Cass Sunstein
Ecosystem change – 3 <ul><li>Velocity  of information increases and smart mobs emerge </li></ul><ul><li>-- Howard Rheingol...
Ecosystem change – 4  <ul><li>Venues  of intersecting with information  and   people multiply and the  availability   of i...
Ecosystem change – 5 <ul><li>People’s  vigilance  for information changes in two directions: </li></ul><ul><li>1) attentio...
Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006
Ecosystem change – 6 <ul><li>The  vibrance  and immersive qualities of media environments makes them more compelling place...
Ecosystem change – 6 <ul><li>The  vibrance  and immersive qualities of media environments makes them more compelling place...
Ecosystem change – 6 <ul><li>The  vibrance  and immersive qualities of media environments makes them more compelling place...
Ecosystem change – 6 <ul><li>The  vibrance  and immersive qualities of media environments makes them more compelling place...
Ecosystem change – 7 <ul><li>Valence  (relevance) of information improves –  search and customization get better as we cre...
Ecosystem change – 8 <ul><li>The  voice  of information democratizes and the  visibility  of new creators is enhanced. Ide...
Ecosystem change – 9 <ul><li>Voting  on and  ventilating  about information proliferates as tagging, rating, and commentin...
Ecosystem change – 10 <ul><li>Social networks become more  vivid  and meaningful. Media-making is part of social networkin...
<ul><li>64% of online teens have created their own profile on a social network site like MySpace or Facebook </li></ul><ul...
<ul><li>33% of college students keep blogs and regularly post </li></ul><ul><li>54% read blogs </li></ul><ul><li>---- </li...
Content creation 20% of online young adults say they remix content they find online into their own artistic creations ----...
Behold  Homo Connectus <ul><li>Different species with a different sense of …   </li></ul><ul><li>Expectation about access ...
A new pattern of communication and influence <ul><li>attention </li></ul><ul><li>acquisition </li></ul><ul><li>assessment ...
How do you…. <ul><li>get his/her attention? </li></ul><ul><ul><li>leverage your traditional platform </li></ul></ul><ul><u...
How do you…. <ul><li>help him/her acquire information? </li></ul><ul><ul><li>be findable in a “long tail” world </li></ul>...
How do you…. <ul><li>help him/her assess information? </li></ul><ul><ul><li>honor the ethics of your kind of story telling...
How do you…. <ul><li>assist him/her act on information? </li></ul><ul><ul><li>offer opportunities for feedback </li></ul><...
Thank you! <ul><li>Lee Rainie </li></ul><ul><li>Director </li></ul><ul><li>Pew Internet & American Life Project </li></ul>...
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Pew Internet: The New News Media-scape

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Presented to Integrated Media Association

This speech pulls together Pew Internet findings and analysis about how people get news and relate to news items in the digital age.


http://www.pewinternet.org/ppt/2009_Feb_17_%20Public_Broadcasters.ppt#418,26,Behold Homo Connectus

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  • Pew Internet: The New News Media-scape

    1. 1. THE NEW NEWS MEDIA-SCAPE Lee Rainie – Director Pew Internet Project Public Broadcasters – Atlanta February 17, 2009
    2. 2. New information ecosystem: Then and Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation
    3. 3. 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections built around my computer The internet is the asteroid: Then and now 2008 74% of adults use internet 58% with broadband at home 82% own a cell phone 62% connect to internet wirelessly >53% use “cloud” = fast, mobile connections built around outside servers and storage
    4. 4. Media ecology – then <ul><li>Product Route to home Display Local storage </li></ul><ul><li>TV stations phone TV Cassette/ 8-track </li></ul><ul><li> broadcast TV radio </li></ul><ul><li> broadcast radio stereo Vinyl album </li></ul><ul><li>News mail </li></ul><ul><li>Advertising newspaper delivery phone </li></ul><ul><li> paper </li></ul><ul><li>Radio Stations non-electronic </li></ul>Tom Wolzien, Sanford C. Bernstein & Co
    5. 5. Media ecology – now <ul><li>Product Route to home Display Local storage </li></ul><ul><li> cable TiVo (PVR) VCR </li></ul><ul><li>TV stations DSL TV Satellite radio player </li></ul><ul><li>Info wireless/phone radio DVD </li></ul><ul><li>“ Daily me” broadcast TV PC Web-based storage </li></ul><ul><li>content iPod /MP3 server/ TiVo (PVR) </li></ul><ul><li>Cable Nets broadcast radio stereo PC </li></ul><ul><li>Web sites satellite monitor web storage/servers </li></ul><ul><li>Local news mail headphones CD/CD-ROM </li></ul><ul><li>Content from express delivery pager satellite player cell phone memory </li></ul><ul><li>individuals iPod / storage portable gamer MP3 player / iPod </li></ul><ul><li>Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs </li></ul><ul><li>Advertising newspaper delivery phone cable box </li></ul><ul><li>Radio stations camcorder/camera PDA/Palm game console </li></ul><ul><li>game console paper </li></ul><ul><li>Satellite radio non-electronic storage sticks/disks </li></ul>Adapted from Tom Wolzien, Sanford C. Bernstein & Co
    6. 6. Ecosystem change – 1 <ul><li>Volume of information grows </li></ul>
    7. 8. … and the “long tail” becomes more important -- Chris Anderson Traffic Content 20%-40% of traffic or sales in the “long tail” Amazon, Rhapsody/iTunes, Netflix
    8. 9. Ecosystem change – 2 <ul><li>Variety of information and sources of information grow </li></ul>
    9. 10. … and people have more options for their passions -- Markus Prior and Cass Sunstein
    10. 11. Ecosystem change – 3 <ul><li>Velocity of information increases and smart mobs emerge </li></ul><ul><li>-- Howard Rheingold Clay Shirky </li></ul>
    11. 12. Ecosystem change – 4 <ul><li>Venues of intersecting with information and people multiply and the availability of information expands to all hours of the day and all places we are </li></ul><ul><li>-- Nielsen Company </li></ul>
    12. 13. Ecosystem change – 5 <ul><li>People’s vigilance for information changes in two directions: </li></ul><ul><li>1) attention is truncated (Linda Stone) </li></ul><ul><li>2) attention is elongated (Andrew Keen; Terry Fisher) </li></ul>
    13. 14. Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006
    14. 15. Ecosystem change – 6 <ul><li>The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact </li></ul><ul><li>-- Metaverse Roadmap Project </li></ul>1) Virtual Worlds
    15. 16. Ecosystem change – 6 <ul><li>The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact </li></ul><ul><li>-- Metaverse Roadmap Project </li></ul>2) Mirror Worlds
    16. 17. Ecosystem change – 6 <ul><li>The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact </li></ul><ul><li>-- Metaverse Roadmap Project </li></ul>3) Augmented Reality
    17. 18. Ecosystem change – 6 <ul><li>The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact </li></ul><ul><li>-- Metaverse Roadmap Project </li></ul>4) Life-logging -- Gordon Bell
    18. 19. Ecosystem change – 7 <ul><li>Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us” </li></ul><ul><li>– Nicholas Negroponte </li></ul>
    19. 20. Ecosystem change – 8 <ul><li>The voice of information democratizes and the visibility of new creators is enhanced. Identity and privacy change. </li></ul><ul><li>-- William Dutton </li></ul>
    20. 21. Ecosystem change – 9 <ul><li>Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligence asserts itself </li></ul><ul><li>-- Henry Jenkins </li></ul><ul><li>David Weinberger </li></ul>
    21. 22. Ecosystem change – 10 <ul><li>Social networks become more vivid and meaningful. Media-making is part of social networking. “Networked individualism” takes hold. </li></ul><ul><li>-- Barry Wellman </li></ul>
    22. 23. <ul><li>64% of online teens have created their own profile on a social network site like MySpace or Facebook </li></ul><ul><li>---- </li></ul><ul><li>35% of online adults have such profiles </li></ul>Content creation
    23. 24. <ul><li>33% of college students keep blogs and regularly post </li></ul><ul><li>54% read blogs </li></ul><ul><li>---- </li></ul><ul><li>13% of online adults have a blog </li></ul><ul><li>36% read them </li></ul>Content creation
    24. 25. Content creation 20% of online young adults say they remix content they find online into their own artistic creations ---- 11% of online adults have done this
    25. 26. Behold Homo Connectus <ul><li>Different species with a different sense of … </li></ul><ul><li>Expectation about access to information </li></ul><ul><li>Place and distance </li></ul><ul><li>Presence with others </li></ul><ul><li>Social networking possibilities </li></ul><ul><li>Capacity to build community </li></ul><ul><li>Possibilities of play </li></ul><ul><li>Time use </li></ul><ul><li>Personal efficacy </li></ul>
    26. 27. A new pattern of communication and influence <ul><li>attention </li></ul><ul><li>acquisition </li></ul><ul><li>assessment </li></ul><ul><li>action </li></ul>
    27. 28. How do you…. <ul><li>get his/her attention? </li></ul><ul><ul><li>leverage your traditional platform </li></ul></ul><ul><ul><li>offer alerts, updates, feeds </li></ul></ul><ul><ul><li>be available in relevant places </li></ul></ul><ul><ul><li>find pathways through his/her social network </li></ul></ul>
    28. 29. How do you…. <ul><li>help him/her acquire information? </li></ul><ul><ul><li>be findable in a “long tail” world </li></ul></ul><ul><ul><li>pursue new distribution methods </li></ul></ul><ul><ul><li>offer “link love” for selfish reasons </li></ul></ul><ul><ul><li>participate in the conversation about your work </li></ul></ul>
    29. 30. How do you…. <ul><li>help him/her assess information? </li></ul><ul><ul><li>honor the ethics of your kind of story telling </li></ul></ul><ul><ul><li>be transparent, link-friendly, and archive everything </li></ul></ul><ul><ul><li>aggregate the best related work </li></ul></ul><ul><ul><li>when you make mistakes seek forgiveness </li></ul></ul>
    30. 31. How do you…. <ul><li>assist him/her act on information? </li></ul><ul><ul><li>offer opportunities for feedback </li></ul></ul><ul><ul><li>offer opportunities for remixing </li></ul></ul><ul><ul><li>offer opportunities for community building </li></ul></ul><ul><ul><li>be open to the wisdom of crowds </li></ul></ul>
    31. 32. Thank you! <ul><li>Lee Rainie </li></ul><ul><li>Director </li></ul><ul><li>Pew Internet & American Life Project </li></ul><ul><li>1615 L Street NW </li></ul><ul><li>Suite 700 </li></ul><ul><li>Washington, DC 20036 </li></ul><ul><li>[email_address] </li></ul><ul><li>202-419-4500 </li></ul>

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