Semantics Of Green


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Green presentation that started the dialogue around the first green task team in Macomb County.

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  • Green jobs – Preliminary report page 10 :
  • Semantics Of Green

    1. 1. The Greening of America What does it really mean? Susan Zaffarano
    2. 2. The “Green” Revolution Sustainability Sustainability Sustainability
    3. 3. The Fundamental Question: <ul><li>What does green mean in the context of your business model. </li></ul><ul><ul><li>Internal Processes </li></ul></ul><ul><ul><li>External Processes </li></ul></ul><ul><ul><li>Customer </li></ul></ul><ul><ul><li>Supply Chain </li></ul></ul><ul><ul><li>Market </li></ul></ul><ul><ul><li>Partnerships </li></ul></ul>
    4. 4. What is a “Green Economy”? <ul><li>A rapidly growing, billion dollar sector that includes renewable energy sources, organic product and products, new or restored green buildings, alternative fuel sources, and more. 1 </li></ul>A the new economy that balances a community’s social, environmental, and economic goals to enable sustainability, prosperity and opportunity for its citizens today and in future generations. -Susan Zaffarano <ul><li>An economy that values nature and people and creates decent, well-paying jobs. 2 </li></ul>
    5. 5. Green Economy Drivers <ul><li>Concerns over global warming and greenhouse gas emissions </li></ul><ul><li>Continued rise in the cost of energy </li></ul><ul><li>Growing brand pressures at a local and national level </li></ul><ul><li>Increasing recognition that the building sector creates the largest percentage of greenhouse gases </li></ul><ul><li>Increasing political power national, state and local social and environmental organizations driving for change </li></ul><ul><li>Awareness of U.S. security threats due to our reliance on foreign energy sources </li></ul>
    6. 6. What is a “Green-Collar Job”? <ul><li>Jobs that contribute directly to preserving or enhancing environmental quality. Tend to be local with focus on long-term, sustainable jobs that provide a family-wage. 1 </li></ul><ul><li>Positions in agricultural, manufacturing, R&D, administrative, and service activities aimed at alleviating the myriad environmental threats faced by humanity. 2 </li></ul>
    7. 7. Green Economy Sectors <ul><li>Green Architecture and Design </li></ul><ul><ul><li>US Green Building LEED certification </li></ul></ul><ul><li>Sustainable Building and Construction </li></ul><ul><ul><li>New construction and retrofitting existing bldgs </li></ul></ul><ul><ul><li>Energy Efficiency assessments </li></ul></ul><ul><ul><li>Heating and Cooling, Windows, Insulation </li></ul></ul><ul><li>Alternative Energy Supply </li></ul><ul><ul><li>Wind, Solar, Bio, Nuclear </li></ul></ul><ul><li>Consumer Goods </li></ul><ul><li>Sustainable Agriculture/Farming </li></ul><ul><li>Transportation </li></ul><ul><ul><li>Auto </li></ul></ul><ul><ul><li>Mass Transportation </li></ul></ul><ul><li>Clean Manufacturing </li></ul>
    8. 8. What is going on Green …. <ul><li>Local Level: </li></ul><ul><ul><li>NextEnergy – non profit dedicated to the advancement of the alternative energy industry in </li></ul></ul><ul><ul><li>Midwestern Wind Energy Conference – July 2008 held in Detroit </li></ul></ul><ul><ul><li>USGB – Green conference for buildings, architects, designers being held Spring 2008 </li></ul></ul><ul><ul><li>Kresge Foundation – Environment Grants for Green building </li></ul></ul><ul><ul><li>Oakland County Green Initiative announced July 10, 2008 </li></ul></ul><ul><li>State Level: </li></ul><ul><ul><li>Harvest Wind Farm LLC , Huron County( Partnership of Wolverine Power Cooperative and John Deere) Operational </li></ul></ul><ul><li>Michigan Legislature </li></ul><ul><ul><li>Renewable Energy Resources Act HB5218 </li></ul></ul><ul><ul><li>Revitalize downtowns – SB 970-72,74,76,78,80 </li></ul></ul><ul><ul><li>Related: Rebuild Michigan Community Partnership </li></ul></ul><ul><li>National Level </li></ul><ul><ul><li>Green For All, Apollo Alliance and Center on Wisconsin Strategy – Green Collar Jobs initiative </li></ul></ul><ul><ul><li>City of Chicago- Mayors’ Initiative on Green Manufacturing completed </li></ul></ul><ul><ul><li>Green Exchange in Chicago – Platinum LEED certified Incubator and Hub for “anything Green” </li></ul></ul><ul><ul><li>Heavy upswing in investment into Green industry by individuals </li></ul></ul>
    9. 9. Simple deduction…. <ul><li>IF….. </li></ul><ul><ul><li>Macomb County has the employers, employees, infrastructure and capabilities in the area of engineering, manufacturing, architecture, construction, advanced technologies….. </li></ul></ul><ul><li>AND…… </li></ul><ul><ul><li>The Green sector is heavily dependent on those employers, capabilities and infrastructure for growth , </li></ul></ul><ul><li>THEN….. </li></ul><ul><ul><li>Macomb County needs to be show intent and focus on plans to identify and attract new “green” business opportunities and take action on enablement of a “green economy” through public policy, business partnerships, education and training, and community support. </li></ul></ul>