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Influencing the market by innovation

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ingatlan.com - how to win tips to grow and lead the market
Playing on a market with duplicated listings, non-regulated agencies - and increasing the spend on the listings on a dynamic way.
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Published in: Real Estate
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Influencing the market by innovation

  1. 1. INFLUENCING BY INNOVATION THE MARKET
  2. 2. Hello! Chief Product Officer at ingatlan.com szabo.laura@ingatlan.com I’m Laura Szabo
  3. 3. MARKET Hungarian Market leader of residential (90% of the spending) and commercial property listings LEADER Revenue: 6.5M EUR 45% Unique Visitor: 2.1 M Content: over 500 000 Property Transaction number in Hungary: 150 000
  4. 4. Privately owned since the beginning STABILITY Founded 18 years ago
  5. 5. GROWTH
  6. 6. I’m here to talk about HOW WE COULD LIKE THIS GROW USING PRODUCT INNOVATION
  7. 7. Property Owner Buyer THE MARKET IS SEGMENTED
  8. 8. Property Owner Big Agency Buyer
  9. 9. Property Owner Big Agency Buyer Small Agency Freelancer agent
  10. 10. Property Owner Big Agency Buyer Small Agency Freelancer agent Freelancer agent
  11. 11. Property Owner Big Agency Buyer Small Agency Freelancer agent Freelancer agent
  12. 12. Property Owner Big Agency Buyer Small Agency Freelancer agent Freelancer agent NO CLEAR FOCUS
  13. 13. HOW TO WIN 2 MARKETS: GUIDEAGENCIES FSBO LEADING THE MARKET BY PRODUCT AND BUSINESS INNOVATION
  14. 14. AGENCIES
  15. 15. INCREASE YOUR PRICES, AND THEY WILL CHOOSE ONLY YOU! 1. AGENCIES
  16. 16. USE AGENT-BASED FAIR PRICING! 2. AGENCIES
  17. 17. 3 STEPS FOR CHANGING THE PRICE Agency packages Unlimited agents Unlimited listings
  18. 18. 3 STEPS FOR CHANGING THE PRICE Agency packages Limit agent number! Unlimited listings
  19. 19. 3 STEPS FOR CHANGING THE PRICE Agency packages Limit agent number! Limit listing number!
  20. 20. 3 STEPS FOR CHANGING THE PRICE Agency packages Limit agent number! Limit listing number! INTRODUCE a NEW package and price it equally to everyone. Make it FAIR.
  21. 21. BUSINESS MODEL ATOMIZE THE MARKET Transform your business from a simple listing service provider to a platform.
  22. 22. LET THEM DECIDE HOW MUCH THEY PAY FOR PLACEMENT! LET THE BIDDING BEGIN 3. AGENCIES
  23. 23. FOR SALE BY 10% of the listings 30% of the listing revenue 10% Paid private listings OWNER
  24. 24. SET THE PRICE BY SELLABILITY! 4. FSBO
  25. 25. OFFER EXTRA VALUE ADDED SERVICE NOT JUST LISTING! 5. FSBO
  26. 26. 40% GROWTH FSBOSELLABILITY PRICE + EXTRA ADDED VALUE SERVICES =
  27. 27. What’s NEXT?
  28. 28. BUYERS Our third market:
  29. 29. INNOVATION TRANSPARENT MARKET ELEMENTS ATOMIZATION BIDDING FSBO SERVICE
  30. 30. Thank you! CPO - ingatlan.com szabo.laura@ingatlan.com Laura Szabó

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