WS 2011/2011

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WS 2011/2011

  1. 1. + Social Media Zeitvertreib und Stalking Tool?Uni Augsburg, Digitale MedienWS 2011/2012Nina Grabowskiin collaboration with Wolfgang Reinhardt
  2. 2.   ARPANETBack to the future
  3. 3.   Web 1.oWeb what?!
  4. 4.   Web 2.oWeb what?!
  5. 5.   Semantic WebWeb what?!
  6. 6. So what?
  7. 7. Social Media
  8. 8. Social Media - Why care?
  9. 9. Social Media for Business
  10. 10. Social Media for Business
  11. 11. Social Media Monitoring (SMM)
  12. 12. SMM - Why?
  13. 13. SMM - Why?
  14. 14. SMM - Why?
  15. 15. Our semiar Goals:
  16. 16. Our seminar Implementation:
  17. 17. Our seminar Hashtag: #smms11
  18. 18. Our seminar   Social Media Marketing   Social CRM   Social Media Monitoring / Tools Topics:   Social Media Monitoring Case Study   Log File Analysis   Web Mining   Your ideas
  19. 19. Our seminar   Gruppen, je 3-4 Personen   Referate am 27.1. und 3.2.   Hausarbeit, gemeinsam verfasst, ca. 30-40 Seiten,Course Deadline 27.1.assessment:   Anrechnung: 4LP, Modul T2a/b
  20. 20. Next Steps
  21. 21. ContactNina Grabowski @sywotSkype: sywot1nina@redchili.dein collaboration withWolfgang Reinhardt @wollepb

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