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INCREASE YOURTRADESHOW ROI
DON’T THROW YOURMONEY DOWN THE DRAINMost people spend their money onbooths, banners, and brochures.What does this do?
MAKES YOU JUST LIKE    EVERYONE ELSE
THE PROBLEM
MONEY ALONEIS NOT ENOUGHIt’s easy to make out a cheque tobuy impressions(think sponsorship agreement).
DESIGN ALONEIS NOT ENOUGHIt’s less easy to get people to absorbmore information than your logodesign (think banners).
PRODUCT ALONEIS NOT ENOUGHThe most difficult part is compellinga foot-weary traveler to spend timelearning about your prod...
AUDIENCE ALONEIS NOT ENOUGHThink about it, who attends tradeshows?Decision-makers specifically looking for asolution to th...
WE DO.   WE’RETHERE TO SELL TO   EACH  OTHER
THE SOLUTION
THOUGHTLEADERSHIPTry to engage with potential customersthrough the following:  • discussion panel  • seminar  • interactiv...
THOUGHTLEADERSHIPThese avenues encourage discussionand place you in a strategic position toshow those weary travelers just...
IT MAY COST MORE,       BUT THE REWARDS      WILL LAST LONGER    TIP: Don’t limit yourself to a logo on thesponsorship pag...
RECYCLE YOUR CONTENTPOST-ENGAGEMENTVideo your presentation and offer it toattendees as an on-demand resourcedownloadable f...
RECYCLE YOUR CONTENTPOST-ENGAGEMENTPublish an article from the transcript ofyour presentation notes.TIP: Address any outst...
KEY TAKEAWAY
PEOPLE CONNECTWITH PEOPLENot booths, banners, or brochures.That being said, if there is simply no possible way toget in as...
MOREOPTIONS• Reorganize your booth•Give out hard cashTHANKS FORWATCHING!See the full articleon our website.
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How to Increase Your Tradeshow ROI

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When you're at a tradeshow (or conference, etc.), you are simply one booth among hundreds or even thousands of others. When the day is done, how do you measure the effectiveness of your tradeshow presence? Essentially, how do you ensure an ROI on your tradeshow dollars?

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Published in: Self Improvement
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How to Increase Your Tradeshow ROI

  1. 1. INCREASE YOURTRADESHOW ROI
  2. 2. DON’T THROW YOURMONEY DOWN THE DRAINMost people spend their money onbooths, banners, and brochures.What does this do?
  3. 3. MAKES YOU JUST LIKE EVERYONE ELSE
  4. 4. THE PROBLEM
  5. 5. MONEY ALONEIS NOT ENOUGHIt’s easy to make out a cheque tobuy impressions(think sponsorship agreement).
  6. 6. DESIGN ALONEIS NOT ENOUGHIt’s less easy to get people to absorbmore information than your logodesign (think banners).
  7. 7. PRODUCT ALONEIS NOT ENOUGHThe most difficult part is compellinga foot-weary traveler to spend timelearning about your product.
  8. 8. AUDIENCE ALONEIS NOT ENOUGHThink about it, who attends tradeshows?Decision-makers specifically looking for asolution to their problem? No…
  9. 9. WE DO. WE’RETHERE TO SELL TO EACH OTHER
  10. 10. THE SOLUTION
  11. 11. THOUGHTLEADERSHIPTry to engage with potential customersthrough the following: • discussion panel • seminar • interactive teaching session
  12. 12. THOUGHTLEADERSHIPThese avenues encourage discussionand place you in a strategic position toshow those weary travelers just howmuch you want to help them.
  13. 13. IT MAY COST MORE, BUT THE REWARDS WILL LAST LONGER TIP: Don’t limit yourself to a logo on thesponsorship page of the conference website. (Who even reads those?)
  14. 14. RECYCLE YOUR CONTENTPOST-ENGAGEMENTVideo your presentation and offer it toattendees as an on-demand resourcedownloadable from your website.TIP: Use a lead-capture form
  15. 15. RECYCLE YOUR CONTENTPOST-ENGAGEMENTPublish an article from the transcript ofyour presentation notes.TIP: Address any outstanding questions from your session, or provideyour own take on someone else’s answerTIP #2: Take questions from tweets (hashtagged)
  16. 16. KEY TAKEAWAY
  17. 17. PEOPLE CONNECTWITH PEOPLENot booths, banners, or brochures.That being said, if there is simply no possible way toget in as a tradeshow speaker or presenter, makesure you have the best booth, banner, and brochureon the tradeshow floor.
  18. 18. MOREOPTIONS• Reorganize your booth•Give out hard cashTHANKS FORWATCHING!See the full articleon our website.

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