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INNOVATION IN A CMMI 5 COMPANY
– THE STORY
Karsten Telling Nielsen
Systematic
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The story
I-Day 1 I-Day 2 I-Day 3
Customer Driven
Innovation
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The story
I-Day 1 I-Day 2 I-Day 3
Customer Driven
Innovation
page4SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Creativity vs. Innovation
Creative Innovate
page5SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Contingent world
Aristotle on contingents:
“unavoidable and
potentially unmanageab...
page6SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Contingent world and CMMI
1
2
3
4
5
~
~
~
~
~
~
~
~
~~
?
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The story
I-Day 1 I-Day 2 I-Day 3
User Driven
Innovation
page8SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
I-Day 1
1
2
3
page9SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
I-Day 1
1
2
3
page10SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
I-Day 1
1
2
3
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I-Day 1
1
2
3
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I-Day 1
1
2
3
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I-Day 1
1
2
3
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It did not work
Very few discussions
Missing culture for
ideation
Ideation pha...
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Facilitation of groups
Trained facilitators
Have a good toolbox
 Business can...
page16SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
The business model canvas
page17SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
The story
I-Day 1 I-Day 2 I-Day 3
User Driven
Innovation
page18SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Approaches to innovation
Organizational
Innovation
Process
Innovation
Product
Inn...
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Approaches to innovation
Organizational
Innovation
Process
Innovation
Product
Inn...
page20SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Advanced facilitation
course
 Defined reference
process
Pre-allocation of
faci...
page21SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
I-Day 2
VP
Own
Idea
Owner
!
?
!
I
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I-Day 2
VP
Own
Idea
Owner
!
?
!
I
5 challenges
page23SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
I-Day 2
VP
Own
Idea
Owner
!
?
!
I
5 challenges Ideation
track
page24SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
I-Day 2
VP
Own
Idea
Owner
!
?
!
I
5 challenges
Entrepreneur
track
Ideation
track
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I-Day 2
VP
Own
Idea
Owner
!
?
!
I
5 challenges
Entrepreneur
track
Ideation
track
...
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Executed for I-Day 2
I-Day 2
VP
Own
Idea
Owner
!
?
!
I
page27SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
 Involve management early
 They must know the plan and
have influence on it
 M...
page28SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
The story
I-Day 1 I-Day 2 I-Day 3
Customer Driven
Innovation
page29SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Software value chain
Product
backlog
Sprint
backlog
Sprint
Working
software
Produ...
page30SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Product Value chain
Product
backlog
Sprint
backlog
Sprint
Working
software
page31SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Product Value chain
Product
backlog
Sprint
backlog
Sprint
Working
software
How do...
page32SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Product Value chain
Product
backlog
Sprint
backlog
Sprint
Working
software
How do...
page33SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Hierarchy of abstractions
Mission
Values
Philosophy, value for others,
Reason for...
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Mission
Values
Philosiphy, value for others,
Reason for production
Guidelines, di...
page35SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Mission
Values
Philosiphy, value for others,
Reason for production
Guidelines, di...
page36SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Mission
Values
Philosiphy, value for others,
Reason for production
Guidelines, di...
page37SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Mission
Values
Philosiphy, value for others,
Reason for production
Guidelines, di...
page38SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Mission
Values
Philosiphy, value for others,
Reason for production
Guidelines, di...
page39SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Mission
Values
Philosiphy, value for others,
Reason for production
Guidelines, di...
page40SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
The story
I-Day 1 I-Day 2 I-Day 3
User Driven
Innovation
page41SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Customer involvement
sponsor or
coach
problem
owner
Customer
page42SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
 Innovation is important
 Innovation is difficult – it
requires practice
 Be s...
page43SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Comments & questions
! ?
page44SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
Literature
page45SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$
For more information
about Systematic’s I-Day
and how we work,
please visit
syste...
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Innovation in a CMMI5 company - the story

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Presentation at the goto conference 2013 in Aarhus - by Karsten Telling, software architect at Systematic
In the highly competitive market of software development there is a need for constant change, or more precisely a constant need for newness obtained through creativity.

A company such as Systematic has to adopt a forward-thinking attitude and must constantly challenge existing ways of doing things. That is why we continuously are researching into new technologies, constantly are improving all software processes and always prioritise aggressive skills development.

On the GOTO conference in Aarhus, Systematic software architect Karsten Telling Nielsen will amongst other things explain the idea behind Systematic’s Innovation Days but also prototyping teams and customer driven innovation initiatives are on the agenda.

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  • Oxford dictionaryCreative => Get new ideasInnovative => Make new ideas happenWhat does a company mean when asking for a innovative person in a job posting?
  • Explain the word “contingent” and it relation to modern philosophy
  • Three tracksIntention to try many thingsTrack 1 – fist clickIdea generatorIdeas blogContributersSignupTrack 2 – second clickOn the I-DayIdeation of selected ideaProduce a sales pitch + business canvasTrack 2Track for paticipants that did not select an ideaAssigned to popular idea from the blogIdeate on the dayProduce an sales pitch + business canvasTrack 3If you want to work on something for yourselfNeed permission from PLMust present result to PLFacilitatorsLate additionVenture capitalistsVP’s + CEO
  • What we tried And what CEO really had in mind
  • Innovation in a CMMI5 company - the story

    1. 1. page1SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ INNOVATION IN A CMMI 5 COMPANY – THE STORY Karsten Telling Nielsen Systematic
    2. 2. page2SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ The story I-Day 1 I-Day 2 I-Day 3 Customer Driven Innovation
    3. 3. page3SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ The story I-Day 1 I-Day 2 I-Day 3 Customer Driven Innovation
    4. 4. page4SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ Creativity vs. Innovation Creative Innovate
    5. 5. page5SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ Contingent world Aristotle on contingents: “unavoidable and potentially unmanageable presence of multiple possibilities" ? ~ ~ ~ ~ ~ ~ ~
    6. 6. page6SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ Contingent world and CMMI 1 2 3 4 5 ~ ~ ~ ~ ~ ~ ~ ~ ~~ ?
    7. 7. page7SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ The story I-Day 1 I-Day 2 I-Day 3 User Driven Innovation
    8. 8. page8SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ I-Day 1 1 2 3
    9. 9. page9SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ I-Day 1 1 2 3
    10. 10. page10SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ I-Day 1 1 2 3
    11. 11. page11SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ I-Day 1 1 2 3
    12. 12. page12SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ I-Day 1 1 2 3
    13. 13. page13SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ I-Day 1 1 2 3
    14. 14. page14SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ It did not work Very few discussions Missing culture for ideation Ideation phase
    15. 15. page15SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ Facilitation of groups Trained facilitators Have a good toolbox  Business canvas  Game storming Facilitation
    16. 16. page16SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ The business model canvas
    17. 17. page17SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ The story I-Day 1 I-Day 2 I-Day 3 User Driven Innovation
    18. 18. page18SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ Approaches to innovation Organizational Innovation Process Innovation Product InnovationKN Michael Holm (CEO) Knowledge Network(s)
    19. 19. page19SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ Approaches to innovation Organizational Innovation Process Innovation Product InnovationKN Michael Holm (CEO) Knowledge Network(s)
    20. 20. page20SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ Advanced facilitation course  Defined reference process Pre-allocation of facilitator to team  Meeting before I-Day  Explain agenda for the day Facilitation Open Explore Close
    21. 21. page21SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ I-Day 2 VP Own Idea Owner ! ? ! I
    22. 22. page22SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ I-Day 2 VP Own Idea Owner ! ? ! I 5 challenges
    23. 23. page23SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ I-Day 2 VP Own Idea Owner ! ? ! I 5 challenges Ideation track
    24. 24. page24SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ I-Day 2 VP Own Idea Owner ! ? ! I 5 challenges Entrepreneur track Ideation track
    25. 25. page25SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ I-Day 2 VP Own Idea Owner ! ? ! I 5 challenges Entrepreneur track Ideation track Gates
    26. 26. page26SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ Executed for I-Day 2 I-Day 2 VP Own Idea Owner ! ? ! I
    27. 27. page27SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$  Involve management early  They must know the plan and have influence on it  Make clear what is in it for them  Real sponsors must be present  Challenges must be very good  Ensure a shared vision by all organizers Lessons learned I-Day 2 VP Own Idea Owner ! ? ! I
    28. 28. page28SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ The story I-Day 1 I-Day 2 I-Day 3 Customer Driven Innovation
    29. 29. page29SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ Software value chain Product backlog Sprint backlog Sprint Working software Product Line Owner Customer Problem solving software Market leading product
    30. 30. page30SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ Product Value chain Product backlog Sprint backlog Sprint Working software
    31. 31. page31SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ Product Value chain Product backlog Sprint backlog Sprint Working software How do we create the backlog?
    32. 32. page32SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ Product Value chain Product backlog Sprint backlog Sprint Working software How do we create the backlog? What if the software does not solve a problem ?
    33. 33. page33SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ Hierarchy of abstractions Mission Values Philosophy, value for others, Reason for production Guidelines, direction, Style and intent Product principles, abstract form and function Product details, materials, production processes Vision Qualities Principle Concept Concrete Product Abstract Concrete
    34. 34. page34SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ Mission Values Philosiphy, value for others, Reason for production Guidelines, direction, Style and intent Product principles, abstract form and function Product details, materials, production processes Vision Qualities Principle Concept Concrete Product Abstract Concrete Problem orientated innovation Challenge Muligheder Possibilities
    35. 35. page35SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ Mission Values Philosiphy, value for others, Reason for production Guidelines, direction, Style and intent Product principles, abstract form and function Product details, materials, production processes Vision Qualities Principle Concept Concrete Product Abstract Concrete Problem orientated innovation Problems Muligheder Possibilities
    36. 36. page36SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ Mission Values Philosiphy, value for others, Reason for production Guidelines, direction, Style and intent Product principles, abstract form and function Product details, materials, production processes Vision Qualities Principle Concept Concrete Product Abstract Concrete Problems Problem orientated innovation Muligheder Possibilities
    37. 37. page37SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ Mission Values Philosiphy, value for others, Reason for production Guidelines, direction, Style and intent Product principles, abstract form and function Product details, materials, production processes Vision Qualities Principle Concept Concrete Product Abstract Concrete Problems Problem orientated innovation Muligheder Possibilities Test other possibilities
    38. 38. page38SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ Mission Values Philosiphy, value for others, Reason for production Guidelines, direction, Style and intent Product principles, abstract form and function Product details, materials, production processes Vision Qualities Principle Concept Concrete Product Abstract Concrete Problems Problem orientated innovation Muligheder Possibilities Repeat process Test other possibilities
    39. 39. page39SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ Mission Values Philosiphy, value for others, Reason for production Guidelines, direction, Style and intent Product principles, abstract form and function Product details, materials, production processes Vision Qualities Principle Concept Concrete Product Abstract Concrete Problems Problem orientated innovation Muligheder Possibilities Repeat process Test other possibilities Refine idea
    40. 40. page40SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ The story I-Day 1 I-Day 2 I-Day 3 User Driven Innovation
    41. 41. page41SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ Customer involvement sponsor or coach problem owner Customer
    42. 42. page42SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$  Innovation is important  Innovation is difficult – it requires practice  Be sure to have the necessary commitment from management  Have trained facilitators  Be sure to have the real sponsors participating Takeaway’s I-Day N ~ ~ ~ ~ ~ ~ ~ Michael Holm (CEO)
    43. 43. page43SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ Comments & questions ! ?
    44. 44. page44SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ Literature
    45. 45. page45SSE/XXXXX/YYY/ZZZZ$Revision:xx.xx$ For more information about Systematic’s I-Day and how we work, please visit systematic.com

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