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Did you know that 80% of companies say that they deliver quality customer service but only 8% of customers agree with them?
Too often businesses focus on their social marketing strategy while living in denial of the true effectiveness of their social customer service strategy. How can you break out of this? In this presentation we cover 18 simple themes from author Jay Baer's new book, ‘Hug Your Haters’, and discuss tactics you can use to evolve your social customer service strategy and meet the challenges that come from having vocal brand detractors in a very public space.