SyntracX - Location Based Service


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A basic overview of what SyntracX is all about.

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SyntracX - Location Based Service

  1. 1. A product line of syntecX
  2. 2. <ul><li>SyntracX </li></ul><ul><li>is an end-to-end LBS Solution and Platform </li></ul><ul><li>SyntecX’s flagship product </li></ul>
  3. 3. SyntecX is synergy of technologies <ul><li>A leading IT and Engineering Company established in 2005 </li></ul><ul><li>Offers specialized products for Telecom and Enterprise segments </li></ul><ul><li>The largest LBS operator in the region with 100% market share in Pakistan. </li></ul><ul><li>A rich clientele including Etisalat, Telenor, Orascom and Warid Telecom </li></ul><ul><li>A team of highly skilled individuals with a collective experience of 120+ years </li></ul>A little about us… “SyntecX”
  4. 4. Our notable Telecom Products and Services SyntracX LBS End-to-End Location Based Service platform and suite of LBS applications Centurion SMS Gateway Centurion is a telecom grade SMS & MMS Gateway and Content Delivery Solution Calyph SDP Calyph is a next generation Service Delivery Platform, that provides ease to deploy complex service creation environment in minimal timeframes. Qasyd USSD Gateway An interactive, real-time session experience and convenience to end users. Mursyl SMSC Mursyl Short Message Service Centre is a high performance and feature-packed SMSC complimented with a suite of innovative applications
  5. 5. Industries we serve
  6. 6. Our Partners and Clients
  7. 7. <ul><li>LBS; not an essential for the future </li></ul><ul><li>IT IS THE FUTURE </li></ul>Enough about us…lets talk LBS
  8. 8. <ul><li>Numbers say it all: </li></ul><ul><ul><li>$10 billion in revenue expected by 2014 </li></ul></ul><ul><ul><li>50% of this revenue to be from Location Based Advertising. </li></ul></ul><ul><ul><li>Global LBS awareness has increased 450%+ from last year </li></ul></ul><ul><ul><li>Adults ages 25-34 are frequent users of location services, with 22 percent using them at least once a week. </li></ul></ul>Why is location the future? Sources: Mobile Marketing Association (MMA), SNL and Forrester Research
  9. 9. Incremental Growth…. Still growing!
  10. 10. <ul><ul><li>Food for thought: </li></ul></ul><ul><ul><li>Imagine the scale of what LBS can do for you </li></ul></ul>Why is location the future? <ul><ul><li>Customer profiling based on frequent locations </li></ul></ul><ul><ul><li>Targeted advertising. </li></ul></ul><ul><ul><li>Find places / people / services on the go </li></ul></ul><ul><ul><li>Track almost anything, assets, fleet of vehicles, family members. </li></ul></ul><ul><ul><li>Social networking with location updates… priceless! </li></ul></ul>
  11. 11. Back to SyntracX <ul><li>What is SyntracX to a Telecom Operator? </li></ul><ul><li>It’s the ONLY end-to-end LBS Solution and Platform in the region </li></ul><ul><li>It enables your customers with the power of location </li></ul><ul><li>Unlike other VAS; LBS generates steady revenues </li></ul><ul><li>It can be bound to other VAS; and increase their usage </li></ul><ul><li>It’s a sticky VAS </li></ul><ul><li>No significant OPEX </li></ul>
  12. 12. <ul><li>What is SyntracX to a Business? </li></ul><ul><li>A ridiculously low cost Tracking Solution for Assets/Fleet </li></ul><ul><li>Know where your employees are </li></ul><ul><li>Get daily tracking reports </li></ul><ul><li>Focused Mobile Advertising (Think profiling based on location) </li></ul><ul><li>No significant OPEX </li></ul>
  13. 13. <ul><li>What is SyntracX to a Consumer? </li></ul><ul><li>Track your Friends and Family members (with consent…ofcourse!) </li></ul><ul><li>Get alerts when you friends are near you </li></ul><ul><li>Get alerts when you reach somewhere (Geo-Fencing) </li></ul><ul><li>Games / Quizzes / Social Networking Sign ins </li></ul><ul><li>The Fun Factor is great! </li></ul>
  14. 14. <ul><li>How do you get a location? </li></ul><ul><ul><li>GPS & AGPS </li></ul></ul><ul><ul><ul><li>Very precise, satellite dependant </li></ul></ul></ul><ul><ul><ul><li>Requires extra hardware and software with handset </li></ul></ul></ul><ul><ul><ul><li>High power consumption on mobile device </li></ul></ul></ul><ul><ul><ul><li>Still Expensive </li></ul></ul></ul><ul><ul><ul><li>Requires internet data on many devices </li></ul></ul></ul><ul><ul><ul><li>Questionable awareness levels: GPS vs SMS </li></ul></ul></ul>A quick “How it works”
  15. 15. <ul><ul><li>Network based location </li></ul></ul><ul><ul><ul><li>Also known as a ‘Poorman’s GPS’ </li></ul></ul></ul><ul><ul><ul><li>As accurate as upto 50m achieved in urban areas* (Yes, Not as accurate as GPS, But…) </li></ul></ul></ul><ul><ul><ul><li>Works with as little as a phone capable of sending SMS on a GSM network </li></ul></ul></ul><ul><ul><ul><li>No special hardware required </li></ul></ul></ul><ul><ul><ul><li>Extremely low cost </li></ul></ul></ul><ul><ul><ul><li>Being less ‘ Techy ’, Consumer reach is way higher than GPS </li></ul></ul></ul>A quick “How it works” * when used with triangulation.
  16. 16. <ul><li>But how does it really work </li></ul><ul><li>Lets look at a simple example </li></ul>
  17. 17. How it works – a graphic explanation A person wants to find out where his friend is? So he sends an SMS to XYZ shortcode: Find +92-333-123456 His friend, gets a consent request SMS, which he can accept or reject by replying to the same SMS So he sends YES to XYZ shortcode BAM! The person gets a message back with the current location of his friend … and it cost him peanuts
  18. 18. <ul><li>There are many ways location can be utilized in our businesses and daily life </li></ul><ul><li>SyntracX; hosts a LARGE suite of applications </li></ul>The show doesn’t stop there…. Did you know SyntracX is the only LBS platform in the region, which has the largest number of applications in its suite
  19. 19. <ul><li>Like the earlier example </li></ul><ul><li>This application lets you </li></ul><ul><li>find locations of people you know </li></ul>Find someone! Application Name: @Find Category: Personal Application Good For: Personal Use 1 2 3 Do you want to share your location with (MSISDN) Reply 1.Yes 2.No Current location of +923xxxxxxxx is South West of Naz Market, Islamabad Find +923xxxxxxxx
  20. 20. <ul><li>This application lets you </li></ul><ul><li>Know when your friends </li></ul><ul><li>are near you </li></ul>Socialize! Application Name: @Buddy Category: Personal Application Good For: Personal Use 1 2 <ul><li>Features: </li></ul><ul><li>Easy Subscription </li></ul><ul><li>Add Friends </li></ul><ul><li>Create groups </li></ul><ul><li>Share locations </li></ul><ul><li>Proximity alerts </li></ul>Following Buddies are near you +923xxxxxxxxxx +923xxxxxxxxxx Following Buddies are near you +923xxxxxxxxxx +923xxxxxxxxxx
  21. 21. <ul><li>This application lets you </li></ul><ul><li>Know places of interest near you </li></ul>Whats near you? Application Name: NearMe Category: Personal Application Good For: Personal, Traveling 1 2 1 ATMs near you. Reply with 1-10 for details 1- StanChart bank 2- City Bank Choose a category Replay with 1-10 1- Attractions 2- ATMs 3- Fuel Stations StandChart Bank 12-Walker Avenue Near Shell Fuel Station
  22. 22. <ul><li>This application lets you </li></ul><ul><li>Know where you are </li></ul>Are you lost? Application Name: iAmWhere? Category: Personal Application Good For: Personal, Traveling 1 2 Your current location is: Central Park, NY, Newyork iAmWhere
  23. 23. <ul><li>This application lets you </li></ul><ul><li>Know where your sales team is and how well they are performing </li></ul>Want to Increase sales? Application Name: iSalesFox Category: Corporate Application Good For: SMB, Large Businesses Choose a category Replay with 1-10 1- Attractions 2- ATMs 3- Fuel Stations
  24. 24. <ul><li>This application lets you </li></ul><ul><li>Know what products are selling where and lets you optimize your sales strategy </li></ul>Increase sales even more… Application Name: inventory Category: Corporate Application Good For: SMB, Large Businesses Choose a category Replay with 1-10 1- Attractions 2- ATMs 3- Fuel Stations
  25. 25. <ul><ul><li>More than 5000 organizations are currently utilizing services based on </li></ul></ul><ul><ul><li>SyntracX </li></ul></ul><ul><ul><li>More than 100 million </li></ul></ul><ul><ul><li>subscribers in the region </li></ul></ul>Who’s using this?
  26. 26. SyntracX Positioning Platform (GAEA) Inside the box <ul><li>SyntracX Finder </li></ul><ul><li>State-of-the-art GMLC/SMLC complying with international industry standards </li></ul><ul><li>Location Mediation </li></ul><ul><li>Supports CAMEL Phase 2 and 3 </li></ul><ul><li>MLP 3.0 complaint </li></ul><ul><li>Modular Approach to connect with Positioning middleware </li></ul><ul><li>Performance capacity is about 40 - 50 TPS per link to STP </li></ul>
  27. 27. Real-Time Mobile Location Platform SyntracX is an open location platform and contains the following service architecture entities The architecture
  28. 28. Deployment Timeframes A timeline of a typical deployment of SyntracX Week 1 2 3 4 5 6 7 Hardware and GMLC deployment               Call Flows and LA definition with MNO               Call Flows implementation and customization               LS configuration with MNO STP               LA configuration and testing               End-to-end testing before going live               OVERALL PROGRESS              
  29. 29. We support you all the way SyntracX is backed by online administration panels, support systems and a support team of highly dedicated individuals
  30. 30. We’d love to have your feedback Our support team will answer all your questions promptly [email_address]
  31. 31. For information and queries please feel free to contact us. Our representative will get back to you soon. Head Office 658, Street 75, Sector I-8/3, Islamabad 44000, Pakistan. Tel: +92 51 49 000 98-99 Fax: +92 51 49 000 97 Overseas Office Blk 467 Hougang Ave 8, 06-1512, Singapore 530467 Tel: +65 9187 5916 General Information: [email_address] Sales: [email_address] Technical Support: [email_address]