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Mobile news presentation for online and mobile media


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Mobile news presentation for online and mobile media

  1. 1. Mobile News A Case Study of Yunnan Daily Press Group -- Liu Cheng and Axel Bruns [Course Reader pp.158-172] Presented By Jiayi Zhu (Synge) 3310945 in Chinese Newspaper Groups
  2. 2. Brief history of W orld Sms market <ul><li>1980s’: Telecommunication experts started discussing the technical specifications of sending short messages between mobile phones thru a network. This would be known later as GSM services. </li></ul><ul><li>December 3, 1992 : It was said that Neil Papworth, an engineer of Airwide Solutions, sent the first SMS message from his personal computer to Richard Jarvis of Vodafone. The message was a short and sweet &quot;Merry Christmas&quot;. </li></ul><ul><li>This initial success was later followed in the succeeding year with the successful deployment of SMS messaging services in Norway and UK. </li></ul><ul><li>1999: SMS messaging usage took off </li></ul><ul><li>Today: SMS messaging is not only a part of GSM but also available on other networks like 3G </li></ul>
  3. 3. Brief history of Chinese Sms market <ul><li>1997: Tianjin launched the first Chinese-language mobile-phone SMS </li></ul><ul><li>Nov. 2000: China Mobile launched the “ Monternet Plan ” </li></ul><ul><li>2002: SMS was said to “save” the Chinese Internet </li></ul><ul><li>2000-2007: Chinese value-added SMS enjoyed rapid development </li></ul><ul><ul><li>(the SMS usage Volume increased from 1 billion in 2000 to 570 billion in 2007; the total size of the market reached 100 billion Yuan in 2006, the statistics in 2001 was 1.98 billion) </li></ul></ul><ul><li>2009: China Telecom launches commercial 3G trial service </li></ul>
  4. 4. Value-added SMS Service in China <ul><li>H ow dose it work? </li></ul><ul><ul><li>M obile telecommunication companies authorize a range of service providers (SPs) to deliver value-added services content by way of SMS to users. </li></ul></ul><ul><ul><li>T here are two main mobile telecommunications companies in SMS service field in China -- C hina Mobile & China Unicom </li></ul></ul><ul><li>Service Brand </li></ul><ul><ul><li>China Mobile – Monternet </li></ul></ul><ul><ul><li>China Unicom – Uni-info </li></ul></ul><ul><li>Contents </li></ul><ul><ul><li>News; Stock; Multimedia Download; Chatting etc. </li></ul></ul>
  5. 5. Case Study: Yunnan Daily press group
  6. 6. Why this case? <ul><li>Analyzing outstanding examples (Beijing, Shanghai etc.) in this field may distort the overall picture. </li></ul><ul><li>Yunnan Province is a less prominent and more remote area. </li></ul>
  7. 7. Main issues in the first phase of yndaily sms news service <ul><li>News content management process </li></ul><ul><li>The service’s technical feasibility </li></ul><ul><li>The development of a strategy for the new medium * </li></ul>
  8. 8. Problem s with the mobile value-added services market in china Lack management experience and governance rules for service providers Illegal charges How Do They Charge fees? SPs calculate the fee mobile communications companies subscribers tell charge
  9. 9. I don’t believe you!!
  10. 10. Solusions <ul><li>Penalty </li></ul><ul><li>New Information Management Platform (MISC) </li></ul><ul><li>Regulations and Rules </li></ul>
  11. 11. Effects on yndaily press’s mobile news services <ul><li>Trust Crisis </li></ul>
  12. 12. Future possibilities of yndaily mobile news services <ul><li>Leveraging Established Content Sources </li></ul><ul><li>Participatory Journalism and Related Interactive Options </li></ul><ul><li>MMS Services </li></ul><ul><li>3 G Services </li></ul><ul><li>Eg. ChinaDaily </li></ul><ul><li>( http :// / ) </li></ul><ul><li>Eg. SMG mobile TV service </li></ul><ul><li>( </li></ul>
  13. 13. Future strategy <ul><li>Short-term strategy: fu r ther develop the MMS-based mobile newspaper </li></ul><ul><li>Long-term strategy: turn into a multimedia company </li></ul><ul><li>China Digital Newspaper Lab </li></ul><ul><li>New regulations in the future </li></ul>
  14. 14. Mobile News in Australia <ul><li>SMH </li></ul><ul><ul><li> </li></ul></ul><ul><li> mobile: </li></ul><ul><ul><li>http :// / </li></ul></ul><ul><li>Australia Network News: Mobile Version (ABC Radio Australia News): </li></ul><ul><ul><li> </li></ul></ul>
  15. 15. Course reader : Mobile News in Chinese Newspaper Groups – A Case Study of Yunnan Daily Press Group pp.158-172 History of SMS Messaging: http :// messaging.html Talking A bout M obile SMS I mplementation T echnologies and V alue-added S ervices: html ChinaDaily Mobile News: http :// / SMG partners with Shanghai Unicom for mobile TV service: html SMH mobile mobile: http:// / Australia Network News: Mobile Version (ABC Radio Australia News): http :// /?mobile