Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Comment adapter votre offre commerciale en fonction des évolutions du marché ? - Synerg'hetic (CNE18)

323 views

Published on

Suite à notre formation au Congrès National d’Eté des Junior-Entreprise 2018, découvrez (ou redécouvrez) “Comment adapter votre offre commerciale en fonction des évolutions du marché ? “. Merci encore à tous ceux qui étaient venus assister à la formation donnée par Juliette, Anthelme et Sébastien, tous trois membres du mandat 2017-2018 de Synerg’hetic.

  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Comment adapter votre offre commerciale en fonction des évolutions du marché ? - Synerg'hetic (CNE18)

  1. 1. Comment adapter votre offre commerciale en fonction des évolutions du marché ? La Junior-Entreprise des enfants du Web — #CNE18 avec Juliette, Anthelme et Sébastien
  2. 2. Sommaire 1. Déceler les évolutions du marche 2. Mettre en place une nouvelle offre commerciale 3. Exemple d’une offre commerciale en accord avec les besoins clients actuels sur le marché du numérique
  3. 3. 1. Déceler les évolutions du marché
  4. 4. Étude des opportunités sur le marché du numérique 4
  5. 5. 5 Forte demande d’accompagnement des entrepreneurs. 47,6 % citent un besoin d’expertise digitale : UX, UI, technique, marketing. Source : 375 startupers - NUMA & Roland Berger - 2016
  6. 6. 6 Explosion du besoin de consulting et d’accompagnement digital → Seulement 8% des fondateurs de start-ups ont des compétences en conception  produit Source : 375 startupers - NUMA & Roland Berger - 2016
  7. 7. 7 Hausse des investissements des start-ups françaises dans le secteur du digital → +13% des investissements par rapport à 2016 Source : Baromètre EY du capital risque en France. Bilan annuel 2017.
  8. 8. 8 Les entreprises axées sur la conception ont dépassée l’Index S&P de 219% sur une période de 10 ans Source : Design Management Institute
  9. 9. Source : Adobe/Forrester Consulting 9 82% des entreprises sont sûres qu’il y a une forte connexion entre les résultats de la créativité et du business
  10. 10. 10 Quelques sites de référence Pour trouver des rapports et des études sur différents secteurs d’activité : • https://www.mckinsey.com/fr/our-insights • https://go.forrester.com/ • http://www.ey.com/fr/fr/newsroom/dernieres-publications
  11. 11. Benchmark de la concurrence 11
  12. 12. 12 Qui sont vos concurrents directs ? Quelles sont leurs offres commerciales ?
  13. 13. 13 L’exemple de Synerg’hetic
  14. 14. 14 L’exemple de Synerg’hetic • Synerg’hetic est très spécifique, car nous proposons des études sur toute la chaîne de valeur digitale. 01 Les Juniors qui proposent les mêmes domaines de compétences
  15. 15. 15 L’exemple de Synerg’hetic • De Vinci Junior - J.I. - allie business et digital • SEPEFREI - J.E. - allie développement et“design” • Junior ISEP - J.E. - allie développement et“design” • + Junior MIAGE Concept - J.E. - technos web et“design” 02 Les Juniors qui se rapprochent le plus de notre modèle
  16. 16. 16 L’exemple de Synerg’hetic • Source Interactive • Smart Agence • Adveris 03 Les agences digitales (en Île-de-France) —> Sous-traitance et partenariat business en cours de négociation
  17. 17. Enquête auprès de vos anciens et actuels clients 17
  18. 18. 18 Appeler vos clients, avec un questionnaire à administrer oralement. Éviter le Google Form envoyé par mail —> taux de réponse généralement mauvais + minimum 80% de réponses pour que l’enquête soit pertinente.
  19. 19. 19 Exemples de questions : Si étude en cours Êtes-vous satisfait de l’avancé de votre projet ? Estimez-vous que [nom-junior] vous accompagne / vous conseil de manière qualitative au fil de l’avancé de votre projet ? Quels sont vos besoins à la suite de cette étude ? Si 1 ou + études clôturées La / les étude(s) réalisée(s) avec [nom-junior] ont- elle(s) répondu à l’ensemble de vos besoins ? Auriez-vous souhaité avoir une phase d’analyse plus poussée en amont de votre / vos étude(s) ? Avez-vous de nouveaux besoins liés à votre entreprise ?
  20. 20. Veille régulière sur les tendances du marché 20
  21. 21. 21 L’exemple de Synerg’hetic : • Agences spécialisées dans le design thinking / design sprint / atelier de co-création : http://www.klap.io/atelier-design-sprint/ • etc.
  22. 22. Analyse de vos KPI commerciaux 22
  23. 23. 23 • Évolution du CA sur N-3, N-2, N-1, N —> hausse ? baisse ? stabilité ? raisons ? • Typologies d’étude —> Les plus populaires ? pour quels clients ? Exemple de Synerg’hetic : • 2015 : 189 K € • 2016 : 153 K € —> Baisse du CA Études de conception + production —> Études longues avec majorité de TPE/PME
  24. 24. 2. Mettre en place une nouvelle offre commerciale
  25. 25. 25 Mettre en place une nouvelle offre commerciale Se poser les bonnes questions Objectif ? Typologie ? Nom ? Cible ? Quels consultants ? Quels livrables ? Quelle budgétisation ? Quelle temporalité ? Argumentaire commercial ? Quel suivi d’étude ?Où la situer dans votre offre ?
  26. 26. 3. Exemple d’une offre commerciale en accord avec les besoins clients actuels sur le marché du numérique
  27. 27. 27 Exemple d’une nouvelle étude à Synerg’hetic L’Atelier de Design Thinking (A.D.T.) Une nouvelle manière d’accompagner les clients dans la création de leur produit ou leur service
  28. 28. 28 L’Atelier de Design Thinking ADT Quoi ? Combien de temps ? Où ? Atelier de réflexion qui réunit : - consultants - clients - Responsable Projets Pour qui ? - Créateurs d’entreprise - Start-ups - TPE - PME 1 journée, donc 1 JEH/consultant (10h-13h puis 14h-18h, soit 7h) L’étude dure au minimum 3 semaines : 1 jour (atelier) + 2 semaines (livrable) Un endroit calme avec tableau/ projecteur / fournitures (papier, post-its, stylos, etc.) Ex : votre école, locaux de votre client
  29. 29. ADT - Phases de l’étude 1 - Management Analyse et gestion de projet 1 JEH pour le CDP 3 - Restitution 1 JEH pour le CDP (ou la personne chargée de rédiger le livrable) 29 2 - Réflexion Autant de JEH que consultants (sauf CDP)
  30. 30. 30 ADT - Livrable
  31. 31. La méthodologie de l’ADT peut s’appliquer à tout type de structure dans le mouvement ! 31
  32. 32. 32 C’est la problématique du Client qui doit diriger le recrutement des consultants Vous devez former une équipe pluridisciplinaire qui sera à même de répondre à cette problématique.
  33. 33. 33 Vous avez les compétences nécessaires Profils de consultants Développement Marketing / Communication Finance RH Data / Analytics Design (UX et UI Designer) SI RSE Gestion de projet stratégique TraductionEnergie Droit
  34. 34. 34 Comment l’adapter à votre structure ? Ingénieurs Commerciales Universités Exotiques
  35. 35. Avez-vous des questions ? Merci de votre attention La Junior-Entreprise des enfants du Web

×