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As Google continues to evolve, so has the capabilities (and limitations) of its search engine. With algorithm updates focusing on the human perspective of search, businesses are being forced to shift away from the traditional use of SEO as a marketing tactic, and instead focus more on the content that drives it.
These updates have many business owners and marketers questioning the future, and importance, of SEO. But is the fate of SEO actually doomed, or just misunderstood?
Check out this awesome video as we review the evolution of search engine optimization: what it was, what's it becoming, and what the future holds!