The Importance of Visual Content

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They say a picture is worth a thousand words, but how much is a picture actually worth to a customer? With over 27,000,000 pieces of content being shared every single day, it's becoming more important than ever for brands to harness the power of visual content.

Check out the infographic below to discover the notable contrast between plain text and visual content.

Published in: Marketing, Technology, Business
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The Importance of Visual Content

  1. 1. Visual Content Visual content has become a growing trend in the world of digital. As user preference for visual over written content becomes more apparent, businesses are looking to find new ways to improve the user experience. So, if you want to deepen your engagement with your target audience, you want to include visual content in your marketing. In today's digital marketing landscape, a wide variety of media are considered visual content, including images, infographics, memes, and videos. They are used to spark feeling, drive traffic and boost engagement. For example, “Publishers who use infographics grow their web traffic an average of 12% more than those who don’t.” Many businesses have moved towards visual content to help set themselves apart from all the written content that gets lost in the digital space - 27,000,000 pieces of content are shared every single day. You can imagine why readers have become so overwhelmed by such information overload. Because “90% of information transmitted to the brain is visual”, it's important for brands to recognize the important role that visual plays in purchasing decisions. SYNECORE Follow us on Twitter @SyneCoreTech Read our Blog at engage.synecoretech.com http://www.synecoretech.com The Importance of You decide. Which were you drawn to? 90% of information transmitted to the brain is visual. “40% of people will respond better to visual information than plain text.” Publishers who use infographics grow in traffic an average of 12% more than those who don’t. Plain Text Visual Content If you’re looking to give your target audience an engaging experience, you’ll want to include visual content in your marketing. Examples of Visual Content: Images Infographics Memes Videos pieces of content are shared every single day. of people will respond better to visual information than plain text. Sources: http://www.etcweb.com/blog/12-reasons-for-visual-content-in-your-marketing http://blog.hubspot.com/blog/tabid/6307/bid/32255/Why-Marketers-Should-Invest-in-Visual-Content-Creation.aspx http://engage.synecoretech.com/marketing-technology-for-growth/bid/154171/ The-Impact-of-Visual-Content-On-Your-Inbound-Marketing-Strategy http://www.slideshare.net/NewsCred/50-best-stats-presentation http://blog.hubspot.com/blog/tabid/6307/bid/33423/ 19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx http://www.clickz.com/clickz/news/2337780/-czlny-the-power-of-visual-storytelling http://contentmarketinginstitute.com/2013/11/insights-visual-content-infographics/

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