#SMARKETING
The strategic alignment between sales and
marketing teams to realize ultimate impact
and growth for your business.
SALES
M...
of the terms sales and marketing use to
describe eachother are negative.
SMARKETING
=
ALIGNMENT
Data is the crucial ingredient for maintaing
sales and marketing alignment. You need data
to monitor progress toward goals...
The two key pieces of this system are:
Marketing Software
CRM (Customer Relationship Management)
These two systems must be integrated to share
data on every lead from creation to opportunity
stage to close, so you can b...
Marketing should share with Sales:
Complete Lead Intelligence
Lead Alerts
Sales should share with Marketing:
Lead Status Updates
Contact Touches
Revenue Numbers
Companies with strong
sales and marketing alignment get
annual revenue growth.
Five steps to integrate Smarketing:
Speak the Same Language
Set up Closed-Loop Reporting
Implement a Service Level Agreeme...
Click here for your Free eBook!
To learn more about Smarketing
check out our free download!
SYNECORE
Follow us on Twitter @SyneCoreTech
Read our Blog at engage.synecoretech.com
http://www.synecoretech.com
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Smarketing slideshare

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Companies that align their sales and marketing teams are proven to have more business success. Introducing Smarketing!

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Smarketing slideshare

  1. 1. #SMARKETING
  2. 2. The strategic alignment between sales and marketing teams to realize ultimate impact and growth for your business. SALES MARKETING SMARKETING + =
  3. 3. of the terms sales and marketing use to describe eachother are negative.
  4. 4. SMARKETING = ALIGNMENT
  5. 5. Data is the crucial ingredient for maintaing sales and marketing alignment. You need data to monitor progress toward goals, analyze lead quality, and measure marketing ROI. So the first step is creating a Smarketing organization establishing a closed-loop reporting system that tracks key marketing and sales metrics.
  6. 6. The two key pieces of this system are: Marketing Software CRM (Customer Relationship Management)
  7. 7. These two systems must be integrated to share data on every lead from creation to opportunity stage to close, so you can build reports that show the close rate and new customers from the leads generated by marketing.
  8. 8. Marketing should share with Sales: Complete Lead Intelligence Lead Alerts
  9. 9. Sales should share with Marketing: Lead Status Updates Contact Touches Revenue Numbers
  10. 10. Companies with strong sales and marketing alignment get annual revenue growth.
  11. 11. Five steps to integrate Smarketing: Speak the Same Language Set up Closed-Loop Reporting Implement a Service Level Agreement (SLA) Maintain Open Communication Rely on Data; Not Emotions
  12. 12. Click here for your Free eBook! To learn more about Smarketing check out our free download!
  13. 13. SYNECORE Follow us on Twitter @SyneCoreTech Read our Blog at engage.synecoretech.com http://www.synecoretech.com

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