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7 Examples of Call-to-Action Best Practices

Synecore
Synecore

Transforming website visitors into prospective leads, calls-to-action (CTAs) play a vital role in describe the image initiating two core elements of the inbound marketing process: lead generation and lead conversion. For your CTAs to work effectively, you must ensure they are part of a well-executed inbound strategy. Check out our top call-to-action best practices to see how you can begin increasing your inbound conversion rates. Infographic Transcription : 1. Use Actionable Copy - Help the visitor decide what they should do. 2. Use Contrasting Colors - But make sure it fits with the overall scheme of your website. 3. Keep it Simple - Don't clutter your CTA with too much text. Keep it under 5 words. 4. Use Clear Messaging - "For a limited time, buy one year of Evernote Premium and get 3 additional months free" 5. Suggest Value - "Good things happen when your stuff lives here." 6. Make Your Calls-to-Action Bright and Bold - Clearly state the value visitors will receive by clicking the button. 7. A/B Test - Make sure to A/B test your CTAs to insure they work for your specific audience.

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7 EXAMPLES
OF CALL-TO-ACTION
Best Practices!
2. Use Contrasting Colors
SIGN UP
But make sure it fits with the overall scheme of your website.
UBER
1. Use Actionable Copy
GET STARTED
Help the visitor decide what they should do.
SQUARE
6. Make Your Calls-To-Action Bright And Bold
Get Started Now
Clearly state the value visitors will receive by clicking the button.
TEAMWORK
7. A/B Test
SIGN UP FOR FREE
Make sure to A/B test your CTAs to insure they work for your specific audience.
MINT
3. Keep it Simple
GET STARTED
Don’t clutter your CTA with too much text. Keep it under 5 words.
GOOGLE APPS
5. Suggest Value
SIGN UP
“Good things happen when your stuff lives here.”
DROPBOX
4. Use Clear Messaging
GO PREMIUM
“For a limited time, buy one year of Evernote Premium and get 3 additional months free.”
EVERNOTE
SYNECORE
Follow us on Twitter @SynecoreTech
Read our Blog at engage.synecoretech.com
http://www.synecoretech.com
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7 Examples of Call-to-Action Best Practices

  • 1. 7 EXAMPLES OF CALL-TO-ACTION Best Practices! 2. Use Contrasting Colors SIGN UP But make sure it fits with the overall scheme of your website. UBER 1. Use Actionable Copy GET STARTED Help the visitor decide what they should do. SQUARE 6. Make Your Calls-To-Action Bright And Bold Get Started Now Clearly state the value visitors will receive by clicking the button. TEAMWORK 7. A/B Test SIGN UP FOR FREE Make sure to A/B test your CTAs to insure they work for your specific audience. MINT 3. Keep it Simple GET STARTED Don’t clutter your CTA with too much text. Keep it under 5 words. GOOGLE APPS 5. Suggest Value SIGN UP “Good things happen when your stuff lives here.” DROPBOX 4. Use Clear Messaging GO PREMIUM “For a limited time, buy one year of Evernote Premium and get 3 additional months free.” EVERNOTE SYNECORE Follow us on Twitter @SynecoreTech Read our Blog at engage.synecoretech.com http://www.synecoretech.com