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Information                                      Standards                                      Lunch and Learn           ...
Objectives                                      Understand:                                      • What information       ...
Stuff can       be hard to       find.EMC CONFIDENTIAL—INTERNAL USE ONLY.   3
Structured       information       helps you       find it.EMC CONFIDENTIAL—INTERNAL USE ONLY.   4
Who are you and why are you telling me  this?   •Program Manager,   Information Standards,   eServices   •Managing data in...
Problem: grouping like things together                                      Where do I                                    ...
Problem: grouping like things together                                      “Knives”EMC CONFIDENTIAL—INTERNAL USE ONLY.   ...
Problem: grouping like things together                                      “Knives”                                      ...
Problem: grouping like things together                                      “Things                                      t...
Solution: grouping like things togetherEMC CONFIDENTIAL—INTERNAL USE ONLY.         10
Solution: grouping like things togetherEMC CONFIDENTIAL—INTERNAL USE ONLY.         11
Problem: grouping like things togetherEMC CONFIDENTIAL—INTERNAL USE ONLY.      12
Problem: grouping like things togetherEMC CONFIDENTIAL—INTERNAL USE ONLY.      13
Problem: grouping like things togetherEMC CONFIDENTIAL—INTERNAL USE ONLY.      14
Problem: grouping like things togetherEMC CONFIDENTIAL—INTERNAL USE ONLY.      15
Problem: grouping like things togetherEMC CONFIDENTIAL—INTERNAL USE ONLY.      16
Problem: grouping like things together                                      =EMC CONFIDENTIAL—INTERNAL USE ONLY.       17
Problem: grouping like things together                                      =                “eggplant”                “au...
Solution: grouping like things togetherEMC CONFIDENTIAL—INTERNAL USE ONLY.         19
Solution: grouping like things togetherEMC CONFIDENTIAL—INTERNAL USE ONLY.         20
Solution: grouping like things togetherEMC CONFIDENTIAL—INTERNAL USE ONLY.         21
Solution: grouping like things togetherEMC CONFIDENTIAL—INTERNAL USE ONLY.         22
Solution: grouping like things togetherEMC CONFIDENTIAL—INTERNAL USE ONLY.         23
Problem: keeping unlike things distinctEMC CONFIDENTIAL—INTERNAL USE ONLY.       24
Problem: keeping unlike things distinct                                       “whales”              “Wales” EMC CONFIDEN...
Problem: keeping unlike things distinct                                      “bass”EMC CONFIDENTIAL—INTERNAL USE ONLY.    ...
Problem: keeping unlike things distinct                                      “bass”EMC CONFIDENTIAL—INTERNAL USE ONLY.    ...
Problem: keeping unlike things distinct                                      “bass”EMC CONFIDENTIAL—INTERNAL USE ONLY.    ...
Problem: keeping unlike things distinct                                      “bass”EMC CONFIDENTIAL—INTERNAL USE ONLY.    ...
Problem: keeping unlike things distinct                                      “bass”EMC CONFIDENTIAL—INTERNAL USE ONLY.    ...
Problem: keeping unlike things distinct                                      “bass”EMC CONFIDENTIAL—INTERNAL USE ONLY.    ...
Problem: keeping unlike things distinct                                      “bass”EMC CONFIDENTIAL—INTERNAL USE ONLY.    ...
Solution: keeping unlike things distinctEMC CONFIDENTIAL—INTERNAL USE ONLY.          33
Linking information                                      More Authoritative                                               ...
Linking information                   More Authoritative                                                           Shortes...
Linking information                                  “Aisle 2: Cheese”EMC CONFIDENTIAL—INTERNAL USE ONLY.                 ...
Linking informationEMC CONFIDENTIAL—INTERNAL USE ONLY.   37
Linking informationEMC CONFIDENTIAL—INTERNAL USE ONLY.   38
Linking informationEMC CONFIDENTIAL—INTERNAL USE ONLY.   39
Linking informationEMC CONFIDENTIAL—INTERNAL USE ONLY.   40
Linking informationEMC CONFIDENTIAL—INTERNAL USE ONLY.   41
Linking informationEMC CONFIDENTIAL—INTERNAL USE ONLY.   42
Linking informationEMC CONFIDENTIAL—INTERNAL USE ONLY.   43
Linking informationEMC CONFIDENTIAL—INTERNAL USE ONLY.   44
Linking information  “Specialty  cheeses are in  the deli section.”EMC CONFIDENTIAL—INTERNAL USE ONLY.   45
Linking informationEMC CONFIDENTIAL—INTERNAL USE ONLY.   46
Linking informationEMC CONFIDENTIAL—INTERNAL USE ONLY.   47
Linking informationEMC CONFIDENTIAL—INTERNAL USE ONLY.   48
Linking informationEMC CONFIDENTIAL—INTERNAL USE ONLY.   49
Linking informationEMC CONFIDENTIAL—INTERNAL USE ONLY.   50
What is information architecture?• “the structural design of   shared information   environments” (Morville/Rosenfeld)• “t...
What are information standards?• Building blocks• Fit to IA frame• Formal or de  facto• Global, industry,  enterpriseEMC C...
Architecture + standards: better togetherEMC CONFIDENTIAL—INTERNAL USE ONLY.         53
What’s a taxonomy?EMC CONFIDENTIAL—INTERNAL USE ONLY.   54
What’s a taxonomy?EMC CONFIDENTIAL—INTERNAL USE ONLY.   55
What’s a taxonomy?EMC CONFIDENTIAL—INTERNAL USE ONLY.   56
What’s a taxonomy?  •Classification of things or  concepts  •Controlled vocabulary  •Hierarchical structure  •Used for ent...
What’s a thesaurus?  • Groups like    things together  • Makes fine-    grain    distinctions    among like    things  • C...
What is Master Data Management(MDM)?“A set of processes and tools that consistently defines and manages the non-transactio...
Information Standards activities• Curate authoritative  enterprise metadata• Establish best  practices• Ensure currency an...
Questions?                                      Talk to us!EMC CONFIDENTIAL—INTERNAL USE ONLY.                 61
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Information Standards Lunch and Learn

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Information Standards Lunch and Learn

  1. 1. Information Standards Lunch and Learn Matt Johnson July 21, 2011EMC CONFIDENTIAL—INTERNAL USE ONLY. 1
  2. 2. Objectives Understand: • What information standards are • Some fundamental problems which they can help solve • What tools are used to solve them • How we can help youEMC CONFIDENTIAL—INTERNAL USE ONLY. 2
  3. 3. Stuff can be hard to find.EMC CONFIDENTIAL—INTERNAL USE ONLY. 3
  4. 4. Structured information helps you find it.EMC CONFIDENTIAL—INTERNAL USE ONLY. 4
  5. 5. Who are you and why are you telling me this? •Program Manager, Information Standards, eServices •Managing data in NGOE T3 application and across its various integrations •Expertise: •web portal optimization •content delivery •content classification •search optimizationEMC CONFIDENTIAL—INTERNAL USE ONLY. 5
  6. 6. Problem: grouping like things together Where do I start?EMC CONFIDENTIAL—INTERNAL USE ONLY. 6
  7. 7. Problem: grouping like things together “Knives”EMC CONFIDENTIAL—INTERNAL USE ONLY. 7
  8. 8. Problem: grouping like things together “Knives” “Things I use with knives”EMC CONFIDENTIAL—INTERNAL USE ONLY. 8
  9. 9. Problem: grouping like things together “Things that cut” But which category works best?EMC CONFIDENTIAL—INTERNAL USE ONLY. 9
  10. 10. Solution: grouping like things togetherEMC CONFIDENTIAL—INTERNAL USE ONLY. 10
  11. 11. Solution: grouping like things togetherEMC CONFIDENTIAL—INTERNAL USE ONLY. 11
  12. 12. Problem: grouping like things togetherEMC CONFIDENTIAL—INTERNAL USE ONLY. 12
  13. 13. Problem: grouping like things togetherEMC CONFIDENTIAL—INTERNAL USE ONLY. 13
  14. 14. Problem: grouping like things togetherEMC CONFIDENTIAL—INTERNAL USE ONLY. 14
  15. 15. Problem: grouping like things togetherEMC CONFIDENTIAL—INTERNAL USE ONLY. 15
  16. 16. Problem: grouping like things togetherEMC CONFIDENTIAL—INTERNAL USE ONLY. 16
  17. 17. Problem: grouping like things together =EMC CONFIDENTIAL—INTERNAL USE ONLY. 17
  18. 18. Problem: grouping like things together = “eggplant” “aubergine”EMC CONFIDENTIAL—INTERNAL USE ONLY. 18
  19. 19. Solution: grouping like things togetherEMC CONFIDENTIAL—INTERNAL USE ONLY. 19
  20. 20. Solution: grouping like things togetherEMC CONFIDENTIAL—INTERNAL USE ONLY. 20
  21. 21. Solution: grouping like things togetherEMC CONFIDENTIAL—INTERNAL USE ONLY. 21
  22. 22. Solution: grouping like things togetherEMC CONFIDENTIAL—INTERNAL USE ONLY. 22
  23. 23. Solution: grouping like things togetherEMC CONFIDENTIAL—INTERNAL USE ONLY. 23
  24. 24. Problem: keeping unlike things distinctEMC CONFIDENTIAL—INTERNAL USE ONLY. 24
  25. 25. Problem: keeping unlike things distinct  “whales” “Wales” EMC CONFIDENTIAL—INTERNAL USE ONLY. 25
  26. 26. Problem: keeping unlike things distinct “bass”EMC CONFIDENTIAL—INTERNAL USE ONLY. 26
  27. 27. Problem: keeping unlike things distinct “bass”EMC CONFIDENTIAL—INTERNAL USE ONLY. 27
  28. 28. Problem: keeping unlike things distinct “bass”EMC CONFIDENTIAL—INTERNAL USE ONLY. 28
  29. 29. Problem: keeping unlike things distinct “bass”EMC CONFIDENTIAL—INTERNAL USE ONLY. 29
  30. 30. Problem: keeping unlike things distinct “bass”EMC CONFIDENTIAL—INTERNAL USE ONLY. 30
  31. 31. Problem: keeping unlike things distinct “bass”EMC CONFIDENTIAL—INTERNAL USE ONLY. 31
  32. 32. Problem: keeping unlike things distinct “bass”EMC CONFIDENTIAL—INTERNAL USE ONLY. 32
  33. 33. Solution: keeping unlike things distinctEMC CONFIDENTIAL—INTERNAL USE ONLY. 33
  34. 34. Linking information More Authoritative Shortest LongestEMC CONFIDENTIAL—INTERNAL USE ONLY. 34
  35. 35. Linking information More Authoritative Shortest LongestEMC CONFIDENTIAL—INTERNAL USE ONLY. 35
  36. 36. Linking information “Aisle 2: Cheese”EMC CONFIDENTIAL—INTERNAL USE ONLY. 36
  37. 37. Linking informationEMC CONFIDENTIAL—INTERNAL USE ONLY. 37
  38. 38. Linking informationEMC CONFIDENTIAL—INTERNAL USE ONLY. 38
  39. 39. Linking informationEMC CONFIDENTIAL—INTERNAL USE ONLY. 39
  40. 40. Linking informationEMC CONFIDENTIAL—INTERNAL USE ONLY. 40
  41. 41. Linking informationEMC CONFIDENTIAL—INTERNAL USE ONLY. 41
  42. 42. Linking informationEMC CONFIDENTIAL—INTERNAL USE ONLY. 42
  43. 43. Linking informationEMC CONFIDENTIAL—INTERNAL USE ONLY. 43
  44. 44. Linking informationEMC CONFIDENTIAL—INTERNAL USE ONLY. 44
  45. 45. Linking information “Specialty cheeses are in the deli section.”EMC CONFIDENTIAL—INTERNAL USE ONLY. 45
  46. 46. Linking informationEMC CONFIDENTIAL—INTERNAL USE ONLY. 46
  47. 47. Linking informationEMC CONFIDENTIAL—INTERNAL USE ONLY. 47
  48. 48. Linking informationEMC CONFIDENTIAL—INTERNAL USE ONLY. 48
  49. 49. Linking informationEMC CONFIDENTIAL—INTERNAL USE ONLY. 49
  50. 50. Linking informationEMC CONFIDENTIAL—INTERNAL USE ONLY. 50
  51. 51. What is information architecture?• “the structural design of shared information environments” (Morville/Rosenfeld)• “the art and science of organizing and labeling websites, intranets, online communities and software to support usability” (IAI)EMC CONFIDENTIAL—INTERNAL USE ONLY. 51
  52. 52. What are information standards?• Building blocks• Fit to IA frame• Formal or de facto• Global, industry, enterpriseEMC CONFIDENTIAL—INTERNAL USE ONLY. 52
  53. 53. Architecture + standards: better togetherEMC CONFIDENTIAL—INTERNAL USE ONLY. 53
  54. 54. What’s a taxonomy?EMC CONFIDENTIAL—INTERNAL USE ONLY. 54
  55. 55. What’s a taxonomy?EMC CONFIDENTIAL—INTERNAL USE ONLY. 55
  56. 56. What’s a taxonomy?EMC CONFIDENTIAL—INTERNAL USE ONLY. 56
  57. 57. What’s a taxonomy? •Classification of things or concepts •Controlled vocabulary •Hierarchical structure •Used for enterprise applications, public web sitesEMC CONFIDENTIAL—INTERNAL USE ONLY. 57
  58. 58. What’s a thesaurus? • Groups like things together • Makes fine- grain distinctions among like things • Contrasts like with unlikeEMC CONFIDENTIAL—INTERNAL USE ONLY. 58
  59. 59. What is Master Data Management(MDM)?“A set of processes and tools that consistently defines and manages the non-transactional data entities of an organization”EMC CONFIDENTIAL—INTERNAL USE ONLY. 59
  60. 60. Information Standards activities• Curate authoritative enterprise metadata• Establish best practices• Ensure currency and quality• Support knowledge discovery• Consult with consumersEMC CONFIDENTIAL—INTERNAL USE ONLY. 60
  61. 61. Questions? Talk to us!EMC CONFIDENTIAL—INTERNAL USE ONLY. 61

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