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Books in Browsers Internet Archive San Francisco 27 October 2011


Published on

Talk at Books in Browsers,
Internet Archive, San Franciso 27 October 2011

Note: these slides only provide part of the story. The elaboration and examples are missing. Please consult the video record of the talk for a more complete sense of what was said.

Published in: Education, Business
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Books in Browsers Internet Archive San Francisco 27 October 2011

  1. 1. Books In Browers 27 October 2011 Bob SteinNote: these slides only provide part of the story. Theelaboration and examples are missing. Please consult thevideo record of the talk for a more complete sense ofwhat was said.
  2. 2. The problem with instant history
  3. 3. is that it’s constructed to serve the present and it’s almost always wrong.
  4. 4. Engelbart’s mouse, 1967
  5. 5. The Alto, Xerox Parc 1973
  6. 6. What does this have todo with Social Reading?
  7. 7. The first four nodeson the arpanet, 1969
  8. 8. the internet wascreated specificallyto enable people towork and play with other people
  9. 9. Social reading is not anadd-on, like an optional topping on a pizza.
  10. 10. the shift to socialreading is a foundational cornerstone in the new media ecology
  11. 11. we have to changemuch more than justthe shape or location of a work.
  12. 12. we have to change the whole ecosystem
  13. 13. we have to make online browsing actually pleasurable
  14. 14. sooner or later we’regoing to have to enable people to subscribe to collections of content
  15. 15. Not just “people who bought this, also bought that”
  16. 16. people interested in thissubject subscribed to so and so’s list or channel
  17. 17. apps can be cool butthey reproduce one of the more problematic aspects of print:
  18. 18. the isolation of one book from another. we live inan open web. we need tobe able to search across libraries and collections
  19. 19. we have to enable agroup of people to buy into the same book
  20. 20. writers, editors and publishers need tocommunicate directly with readers.
  21. 21. Commercial platformsneed to enable this, notbe the principal obstacle preventing it.
  22. 22. Can you imagine Amazon branding a book page this way:
  23. 23. We have to build a marketplace for people who have creativeinnovative ideas for new kinds of publishing
  24. 24. We have to nurture anamateur space as well as a commercial one.
  25. 25. We need tools so that people can stop“enhancing” print booksand start creating born- digital works.
  26. 26. Demo of
  27. 27. Marshall McLuhan
  28. 28. Note: This page contained a 33-second videoclip that is posted here:
  29. 29. Onward!