Why It’s Still Much About Having
Top 10 Ranking on
Search Engines (read, Google)?
Let’s get a few years back and assume that we are in web 1.0 era. Internet is just an alien
word to more than 90% of the global population. People are still more attached with offline
modes for information searching, even in the presence of internet. Why was that? The
reason was cluttered information segregation. Search engines were introduced and were
said to be meant for users. But, few simple searches at that point of time made the whole
promise hollow. An individual looking for ‘designer shoe’ in internet landed up in random
pages wherever the keyword was used no matter how irrelevant that it. At the end the
process gave him no scalable result which was useful. This was the case of web 1.0 era’s
initial years, and then the search engine algorithm’s modification was considered as highest
priority. The aim was to create a search engine algorithm which will fetch result exclusively
based on the queries of user and even would go to the length of offering localized result.
SEO was introduced and since then it has been the heart of search engine information
structure operation system and millions have been benefitted from it both generally and
Introducing the concept
The Search Engine Optimization is often called popularly as SEO as an acronym. This
primarily means building a website’s presence in the search engine organic result page and
placing it in first page of Google SERP for the desired keyword and key phrase. The prime
reason behind SEO is search engine contribution and this can be proved from the very
fact that in almost every high volume keyword Wikipedia remains at top, the reason is
simply unbiased knowledge sharing. In order the grasp the concept of SEO one must focus
on genuine knowledge sharing and avoid spamming. How to do so? Every subject has its
own USP, when someone is doing paid SEO best option is to create awareness among users
regarding the unique pointers of your product or service instead of spreading generic
contents which are useless to user. It must be always kept in mind that only those site
ranks well in search engine who offers right material over any given subject to user.
Strategy for SEO Success
A detailed path is followed by professionals around the globe for attaining fine result in their
respective SEO approaches. There is no fixed path of journey for a guaranteed result, but
more people tend to follow these following seven steps while in a SEO journey. Here they
are serially as per their implementation stage:
Defined Start: Prior to beginning the journey there are certain things to keep an
eye on such as domain name, user name availability, server configuration, etc as
that make the primary base of approach solid.
In-depth Research & Targeting: In any project initial research is a must; this
gives the idea about your competition and helps you in defining the path. After that
targeting the right audience is mandatory as based on demographic taste, age group
and gender most of the SEO strategy changes.
On Page Pointers: Optimizing all the Meta data’s like titles, descriptions, header
tags, etc. is a must along with alt attribute and snippet addition.
Implanting balanced IA: Just like skeleton of human body Information
Architecture or IA is that of a website and so it needs to be carefully drafted keeping
in mind the target and defining the user journey for desired ROI. The sitemap
integration and doorway creation also comes under this part. Once this is done with
the right wireframe and mind-map website tales its shape.
Off Page Part: Sharing content and links through various channels comes in this
stage. This includes bookmarking, directory submission, link building, article
submission and many more.
Accelerators: Creating a buzz in social media platform through the acts of SMO.
Measure & Reports: To understand the development of the whole action plan
Google analytics must be followed and fortnight or monthly reports should be
generated to plan the next phase of SEO activity.
Know why you must love SEO
Being number one is always advantageous and it’s for sure is when your potential clients
finds you sitting with authority in the first page of Google. Not just a sense of trust is build,
but your brand exhibits dominance and so generates great business. SEO offers multitude
of advantages, here are few of them:
1. Cost effective service: Spending millions in marketing every year is the story of
any brand. Instead of going the conventional way of outdoor marketing investing in
internet marketing or SEO is far more cost-effective and useful. SEO Company
India offers instant quote in this regards, contacting them is worth it.
2. Definite Boost in Traffic: Traffic does matter. Every business owner wishes to add
to their loyal base of customer new names on daily basis and only with top ranking in
search engine this is possible.
3. Elevated Brand Credibility: With top position in Google for your targeted keyword
you present a sense of truth to your customers. This adds value to the whole
branding ball game, and puts you in winner’s shoe.
4. Better ROI (Return on Investment)
5. Stay ahead of your Competitors: With SEO you are always one step ahead of your
competitors and can plan for the future with the data of running campaign in hand.
6. Stand out from crowd: There are 250 Million websites on the internet out of which
at least thousand would be surely offering what you are; SEO puts you in the
spotlight with ranking and business. Don’t be one of 1 million lonesome website
owners who avoided SEO and are now suffering.
7. 36.4% Of Clicks Go to the First Result in search result page and so this tells you how
much beneficial it is.
8. Data is God: In this age of Big data, data is simply valuable like go and you will
have all that courtesy SEO. All the decision taking tools and Analytics will fetch you
with valuable data for the betterment of business.
Search engine optimization or contribution - whichever term attracts you more - just go for it,
as your competitors won’t be so patient and obviously won’t be merciful. Go for the service
provider that knows the trade and knows what it takes to get a business up among the top 10
listings on SERPs (Search Engine Result Pages listing).
For detail know-how and our exciting prices with respect to the Google’s Panda, Penguin and
Hummingbird updates and the necessary – and a very much a customized - SEO/SEM steps to
be taken, contact us!
Tel: (+91) 120 433 0500
Fax: (+91) 120 254 6941
(If you are dialing from the USA, please dial 011 first before 91)