What is the role of Customization in Magento Ecommerce


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Magento customization provides the much-needed unique identity to your business besides making it more useful for your potential customers

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What is the role of Customization in Magento Ecommerce

  1. 1. Follow Us: @Facebook #Twitter @Linkedin Index Title Page 2 The Big boss Page 3 Need of Identity and Business Page 4 Few Corners of Magento Customization Page 4 Conclusion Page 5 Contact Page 6 Tel: +1-855-SYNAPSE Email: info@synapseindia.com (+91) 120 433 0500 IT Outsourcing @ Peace of Mind
  2. 2. Follow Us: @Facebook #Twitter @Linkedin What is the role of Customization in Magento Ecommerce Tel: +1-855-SYNAPSE Email: info@synapseindia.com (+91) 120 433 0500 IT Outsourcing @ Peace of Mind
  3. 3. Follow Us: @Facebook #Twitter @Linkedin The ecommerce playground has been extensively dominated by one name i.e. Magento. A survey done by eMarketer, a private survey company, on Feb 2013; showed that the maximum share of popular ecommerce platforms goes to Magento. But to make best use of Magento, much of it all rests with the way you can customize. Magento: The Biggest Player of Ecommerce To be in the limelight one always goes with the biggest name, but so does everybody. Everybody is now aware of the power of Magento and due to this most of the upcoming ecommerce businesses prefers it as the base platform. Tel: +1-855-SYNAPSE Email: info@synapseindia.com (+91) 120 433 0500 IT Outsourcing @ Peace of Mind
  4. 4. Follow Us: @Facebook #Twitter @Linkedin Need of Identity in Business Business of any type or stature is often planned initially in a manner that gives it a unique look. Even if someone is determined about choosing the widely reputed ecommerce platform Magento, the basic look and punctuality are all the same with the rest of the community. As your needs are different the solution has to be different complying with your infrastructure and this can only be delivered through customization of Magento. There are multiple of benefits that you will be showered upon when opting for this service. The web development industry globally is very much aware of the ecommerce industry’s boom and a major section has shifted their attention towards delivering services related to this niche particularly. Out of them you need to find some of the best names in Magento development domain and discuss with them the project scope. A small tip in this which might help you in the research is going ahead with certified developers. In India there are 167 certified Magento developers and globally this is just second highest in number after United States. So, looking over points like cost, quality and credibility India is preferred than any other region. A genuine Magento web development company has with them team of certified developers. Few corners of Magento Customization There are prime areas where the maximum emphasis is given over while performing store customization for generating optimum result. Ultimately the aim is to increase sales of the store and that gets done primarily through adding value to some of the prime doors of the store. A major portion is covered by the cart, product loading page and responsiveness attribute. Below are some of the major customization areas which are often asked for by client. a. Product Quick View: Often a customer does not like to go inside the product details page unless he is totally sure about purchasing it or partially ready to give a look. With the implementation of this unique feature one gets to add a quick view option in the product category page itself in grid view. If someone moves their mouse over any product they get the sneak peak detail. This is implemented with the usage of AJAX or JavaScript is and is hugely popular due to its usability. b. Theme Customization: There are many big brands that tend to have many sub- stores interlinked with the main store. In such cases they make it a point to go for design modification of the basic mother site theme for sub sites keeping the essence alive. Tel: +1-855-SYNAPSE Email: info@synapseindia.com (+91) 120 433 0500 IT Outsourcing @ Peace of Mind
  5. 5. Follow Us: @Facebook #Twitter @Linkedin c. eBay or Amazon Integration: There are situations where one have been doing business for quite some time online, but through eBay or Amazon and now wants to have their own ecommerce portal. Magento customization helps them to integrate both the spaces and manage from the admin panel of Magento store only. No double uploading and monitoring of products needed. d. One Page Checkout: This is the stage where maximum users leave a site owing to the complexity of process. By using this modification one can make payment in a single step only and this helps in retaining huge number of consumers in your site. e. Any Payment Gateway Using Flexibility: There are many small business owners who ask for the integration of lesser known payment gateways. With Magento customization more than sixty payment gateways are easily added to the store. While customization renders the unique identity to your business and makes it befitting to the demands of your customers, employee and other stakeholders - with expansive control over the storefront - but same emphasis has to be given over marketing of the product too, albeit at a later stage, for the sake higher sale. Thus, next to customization, care needs to be imparted over to marketing. Let us know in case you are in search of a team of professional who command respect and trust of businesses all over the globe over comprehensive Magento solutions. Tel: +1-855-SYNAPSE Email: info@synapseindia.com (+91) 120 433 0500 IT Outsourcing @ Peace of Mind
  6. 6. Follow Us: @Facebook #Twitter @Linkedin CONTACT: SynapseIndia Tel: (+91) 120 433 0500 Fax: (+91) 120 254 6941 (If you are dialing from the USA, please dial 011 first before 91) Email:info@synapseindia.com Skype: synapse_india URL:- http://www.synapseindia.com/ Tel: +1-855-SYNAPSE Email: info@synapseindia.com (+91) 120 433 0500 IT Outsourcing @ Peace of Mind