Top 5 Social Media Trends for 2014


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Last year, many changes and updates made the life of Internet marketer complex, adapting to those changes grasped whole year. What you need to do in 2014, we bring you Top 5 trends that will dominate 2014 social media campaigns...

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Top 5 Social Media Trends for 2014

  1. 1. Top 5 Social Media Trends for 2014
  2. 2. Social Media is Getting “BIG” 2013 was a big year for social media as more organizations than ever turned to platforms such as Facebook, Twitter, Instagram, and Pinterest to learn how to engage with their customers. As we enter 2014, it's important not only to look back at the past year to determine what worked. What are the major trends will persist, which new ones will arise, and how can social marketers make the most of the changing landscape?
  3. 3. Trend # 1 - Clever and smart marketing is more important than ever     Brands are competing for consumer attention. Tremendous shift in how consumers make purchase decisions. Brands must first understand their audience. Marketing must come from a place of helping, rather than selling.
  4. 4. Trend # 2 - Social Data will Guide the Future of Relationship Intelligence    Analyzing and developing meaningful insights from social data is challenging. High-level, mid-level or individual-level data is helpful to accomplish goals. A social Analytics team is needed to monitor and control social profiles.
  5. 5. Trend # 3 - Social Media is NOT a Separate Entity     Social media can no longer exist as a separate entity from the rest of the business. 78% of companies have a dedicated social media team. But co-ordination and integration are missing. Deciding social channels, social data to handle, and determining technology or tools to do is necessary In 2014.
  6. 6. Trend # 4 - Both Online and Offline Customer Engagement are Getting Inlined    Use social tools to encourage local customer engagement, both - online and offline. Run unique campaigns with unique content to stand out from the league. Use campaigns that allow brands greater integration with the communities to determine what the community cares about.
  7. 7. Trend #5 - Content Marketing is Refurbished    Content isn't the key; it's relevant content that counts. Through good content brands and marketers can drive traffic, engagement, and highquality leads. Quality and optimized content help in determining the most effective devices.
  8. 8. Conclusion Owing to these trends and tricks, we can say, 2014 will certainly be an exciting year for social media! Thank You for Watching... To tab the benefits of social media, call us at – 1800 – SYNAPSE or drop us a mail at –