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SynapseIndia ORM: How social media helps in building your online reputation

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The social media don’t just help people get closer to one another. They also help brands get closer to their customers. SynapseIndia describes how social media helps in building your online reputation for any new brand or business owner.

Published in: Social Media, Technology, Business
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SynapseIndia ORM: How social media helps in building your online reputation

  1. 1. How Social Media Helps in Building your Online Reputation SynapseIndia
  2. 2. Introduction The social media don’t just help people get closer to one another. They also help brands get closer to their customers. While it does benefit businesses to be in touch with their customer base, social engagement tends to be demanding work. At one time, only businesses in the hospitality industry bothered with building and maintaining an online reputation. Increasingly, though, online reputation building is a necessity across the board.
  3. 3. Your Social Media Reputation can be a Powerful SEO Agent Google tends to put the freshest content to do with a search term on the first page. If a few customer complaints on a social network or forum are the freshest content that Google can find about your company, these are what will make it on the first page when people search. To make sure that such complaints don’t make it to the first page, you need to have your own social networking presence on every major platform – Facebook, Twitter, Google +, LinkedIn and so on.
  4. 4. You Need to be on the Right Social Networks You need to make certain that you have a robust presence on the social network that is popular with your core customer base. For instance, if teens are your main market, social networks like Vine and Tumblr are where you need to be found. If you are a women’s clothing company, you need to mainly target Pinterest.
  5. 5. Get as Much Mileage out of your Positive Reviews Unhappy customers are twice as likely as happy ones to go online with a review. If someone writes a good review of your product or service, you can reply to them and thank them. You can also try to get your customers to write product reviews on the social networks. If you have a large number of positive reviews, they may make your negative reviews seem insignificant.
  6. 6. Engage Customers who write Negative Reviews You don’t have to quietly put up with the negative reviews you get on the social networks. You can engage them, find out how you can make them feel better about your company and do what’s needed. You can turn a complaint into a positive review in this way. This kind of customer engagement can be very impressive to other social network followers looking on, too.
  7. 7. Make Sure you Listen to your Customers The social media offer businesses an important way to learn about what’s on their customers’ minds. Whether your customers have complaints about long hold times on your company’s phone line or the quality of your packaging, you want to be proactive about addressing problems. The more minor complaints you allow to build up against you, the less likely you are to be popular on the social
  8. 8. To tap the maximum benefits from Social Media hire SynapseInteractive today! Call us @ 1855 – SYNAPSE OR Drop an email to info@synapseinteractive.com For more visit www.synapseinteractive.com

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