How social media helps in building your online reputation
How Social Media Helps in
Building your Online Reputation
The social media don’t just help people get closer to one
another. They also help brands get closer to their customers.
While it does benefit businesses to be in touch with their
customer base, social engagement tends to be demanding work.
At one time, only businesses in the hospitality industry bothered
with building and maintaining an online reputation. Increasingly,
though, online reputation building is a necessity across the
Your Social Media Reputation can be a
Powerful SEO Agent
Google tends to put the freshest content to do with a search
term on the first page. If a few customer complaints on a social
network or forum are the freshest content that Google can find
about your company, these are what will make it on the first
page when people search.
To make sure that such complaints don’t make it to the first
page, you need to have your own social networking presence on
every major platform – Facebook, Twitter, Google +, LinkedIn and
You Need to be on the Right Social
You need to make certain that you have a robust
presence on the social network that is popular with
your core customer base. For instance, if teens are your
main market, social networks like Vine and Tumblr are
where you need to be found. If you are a women’s
clothing company, you need to mainly target Pinterest.
Get as Much Mileage out of your Positive
Unhappy customers are twice as likely as happy ones to
go online with a review. If someone writes a good
review of your product or service, you can reply to
them and thank them.
You can also try to get your customers to write product
reviews on the social networks. If you have a large
number of positive reviews, they may make your
negative reviews seem insignificant.
Engage Customers who write Negative
You don’t have to quietly put up with the negative
reviews you get on the social networks. You can engage
them, find out how you can make them feel better
about your company and do what’s needed. You can
turn a complaint into a positive review in this way. This
kind of customer engagement can be very impressive
to other social network followers looking on, too.
Make Sure you Listen to your Customers
The social media offer businesses an important way to learn
about what’s on their customers’ minds. Whether your
customers have complaints about long hold times on your
company’s phone line or the quality of your packaging, you
want to be proactive about addressing problems. The more
minor complaints you allow to build up against you, the less
likely you are to be popular on the social
To tap the maximum benefits from Social Media
hire SynapseInteractive today!
Call us @ 1855 – SYNAPSE
Drop an email to email@example.com
For more visit www.synapseinteractive.com