![경험 경제에서 바라본 MS 스마트폰 전략Beyond Experience Economy: Microsoft Mobile Strategy,[object Object],서진호 부장(Jinho.Seo@microsoft.com),[object Object],Sr. Developer Evangelist – Windows Phone 7,[object Object],Microsoft Korea,[object Object],http://blogs.msdn.com/jinhoseo,[object Object]](https://image.slidesharecdn.com/0513-100526053014-phpapp02/75/ms-1-2048.jpg?cb=1669237789)
![Korea Smartphone Market (OS),[object Object]](https://image.slidesharecdn.com/0513-100526053014-phpapp02/75/ms-2-2048.jpg?cb=1669237789)
![Korea Smartphone ,[object Object],ISV & Individual Developers Size,[object Object],11,000 ISVs,[object Object],Source: Microsoft, 2010,[object Object]](https://image.slidesharecdn.com/0513-100526053014-phpapp02/75/ms-3-2048.jpg?cb=1669237789)
![Numbers of Korea Smartphone Apps,[object Object]](https://image.slidesharecdn.com/0513-100526053014-phpapp02/75/ms-4-2048.jpg?cb=1669237789)
![The Experience Economy,[object Object],기업이 제공하는 재화와 서비스가 점차 균질화 됨에 따라 고유의 기능에다 이벤트를 추가해 연출함으로써 고객에게 감동을 주고 부가가치를 창조하는 경험재가 새로운 산업으로 급부상하고 있다. 재화와 용역이 점차 균질화 됨에 따라 고객에 따라 다르게 느끼는 경험재가 가장 주요한 상품형태가 될 것이다. ,[object Object],B. Joseph Pine II, James H. Gilmore,[object Object]](https://image.slidesharecdn.com/0513-100526053014-phpapp02/75/ms-5-2048.jpg?cb=1669237789)
![Case: The Experience Economy,[object Object]](https://image.slidesharecdn.com/0513-100526053014-phpapp02/75/ms-6-2048.jpg?cb=1669237789)
![Cloud Experience,[object Object],User Experience,[object Object],Software Experience,[object Object],Hardware Experience,[object Object],4 Experience,[object Object]](https://image.slidesharecdn.com/0513-100526053014-phpapp02/75/ms-7-2048.jpg?cb=1669237789)
![Cloud Integration Services,[object Object],App Model,[object Object],UI Model,[object Object],Software Architecture,[object Object],Hardware Experience,[object Object]](https://image.slidesharecdn.com/0513-100526053014-phpapp02/75/ms-8-2048.jpg?cb=1669237789)
![Hardware Experience,[object Object],Capacitive touch,[object Object],4 or more contact points,[object Object],800 or 480,[object Object],Sensors,[object Object],A-GPS, Accelerometer, Compass, Light, Proximity,[object Object],Camera,[object Object],5 mega pixels or more,[object Object],Multimedia,[object Object],Common detailed specs, Codec acceleration,[object Object],Memory,[object Object],256MB RAM or more, 8GB Flash or more,[object Object],GPU,[object Object],DirectX 9 acceleration,[object Object],CPU,[object Object],ARMv7 Cortex/Scorpion or better,[object Object],Hardware buttons | Back, Start, Search,[object Object],480 or 320,[object Object]](https://image.slidesharecdn.com/0513-100526053014-phpapp02/75/ms-9-2048.jpg?cb=1669237789)
![Cloud Integration Services,[object Object],App Model,[object Object],UI Model,[object Object],Software Experience,[object Object],Hardware Foundation,[object Object]](https://image.slidesharecdn.com/0513-100526053014-phpapp02/75/ms-10-2048.jpg?cb=1669237789)
![3 스크린 및 클라우드,[object Object],Cloud,[object Object],Windows Desktop,[object Object],Xbox,[object Object],Windows Phone,[object Object],XNA Frameworks,[object Object],XNA Frameworks,[object Object],XNA Frameworks,[object Object],Location Service,[object Object],Silverlight Presentation and Media,[object Object],Silverlight Presentation and Media,[object Object],Windows Phone 7 Series Frameworks,[object Object],Notification Service,[object Object], Common Base Class Library,[object Object]](https://image.slidesharecdn.com/0513-100526053014-phpapp02/75/ms-11-2048.jpg?cb=1669237789)
![경험 경제의 개발 핵심,[object Object],[object Object]](https://image.slidesharecdn.com/0513-100526053014-phpapp02/75/ms-12-2048.jpg?cb=1669237789)
![500,000 developers spanning Windows and web,[object Object]](https://image.slidesharecdn.com/0513-100526053014-phpapp02/75/ms-20-2048.jpg?cb=1669237789)
![App Model Concepts,[object Object],Application,[object Object],Uniquely identifiable, licensable and serviceable software product packaged as a XAP,[object Object],Application Deployment,[object Object],Steps include Ingestion, Certification and Signing,[object Object],Windows Phone Marketplace,[object Object],Windows Phone Marketplace,[object Object],Application license,[object Object],Crypto-verifiable object issued to grant rights to an application,[object Object]](https://image.slidesharecdn.com/0513-100526053014-phpapp02/75/ms-21-2048.jpg?cb=1669237789)
![Cloud Integration Services,[object Object],User Experience,[object Object],Software Architecture,[object Object],Hardware Foundation,[object Object]](https://image.slidesharecdn.com/0513-100526053014-phpapp02/75/ms-22-2048.jpg?cb=1669237789)
![Hubs – User Experience Design,[object Object]](https://image.slidesharecdn.com/0513-100526053014-phpapp02/75/ms-27-2048.jpg?cb=1669237789)
![Windows Phone “7” Metro,[object Object]](https://image.slidesharecdn.com/0513-100526053014-phpapp02/75/ms-28-2048.jpg?cb=1669237789)
![Graphics Composition,[object Object],Start Experience,[object Object],System Tray,[object Object],Direct3D Surface,[object Object],AppPage,[object Object],Notification,[object Object],Volume,[object Object],SIP,[object Object],Incoming Call,[object Object],App Bar,[object Object],Shell frame composes all UI into a single screen,[object Object],Central page management enables cross app UI transitions and other effects,[object Object],System wide Z order enforcement emphasizes core phone functionality,[object Object]](https://image.slidesharecdn.com/0513-100526053014-phpapp02/75/ms-29-2048.jpg?cb=1669237789)
![DEMO: SilVER APPS,[object Object]](https://image.slidesharecdn.com/0513-100526053014-phpapp02/75/ms-30-2048.jpg?cb=1669237789)
![Cloud Experience,[object Object],App Model,[object Object],UI Model,[object Object],Software Architecture,[object Object],Hardware Foundation,[object Object]](https://image.slidesharecdn.com/0513-100526053014-phpapp02/75/ms-31-2048.jpg?cb=1669237789)
![Cloud Experience: Concepts,[object Object],Windows Phone,[object Object],Your Web Service,[object Object],Custom Web Service,[object Object],Windows Phone Application,[object Object],Existing Web Services,[object Object],Notification Service,[object Object],Location Service,[object Object],Microsoft Services,[object Object],Frameworks,[object Object],Cloud integration client services,[object Object],Built-in user experiences and APIs integrated with key Microsoft services,[object Object],Familiar API frameworks for interacting with existing Web 2.0 services,[object Object],Rich support for incorporating custom web services into app-specific experiences,[object Object]](https://image.slidesharecdn.com/0513-100526053014-phpapp02/75/ms-32-2048.jpg?cb=1669237789)
![Windows Phone,[object Object],Location Service,[object Object],Existing Web Services,[object Object],Location Service,[object Object],Microsoft Services,[object Object],System.Device.Location,[object Object],Location client service,[object Object],Built-in support for consuming GPS, AGPS and Wi-Fi- based location data,[object Object],Managed APIs for location-based interaction,[object Object],Microsoft managed Wi-Fi access point data as part of Windows Phone Services,[object Object]](https://image.slidesharecdn.com/0513-100526053014-phpapp02/75/ms-33-2048.jpg?cb=1669237789)
![Location Architecture,[object Object],GPS,[object Object],+ Accuracy,[object Object],- Power,[object Object],- Speed,[object Object],- Indoors,[object Object],- Accuracy,[object Object],+ Power,[object Object],+ Speed,[object Object],- Wilderness,[object Object],WiFi,[object Object],+/- Accuracy,[object Object],+/- Power,[object Object],+/- Speed,[object Object],+/- Urban areas,[object Object],Cell towers,[object Object],Location services,[object Object]](https://image.slidesharecdn.com/0513-100526053014-phpapp02/75/ms-34-2048.jpg?cb=1669237789)
![Push Notification Service,[object Object],Windows Phone,[object Object],Your Web Service,[object Object],Custom Web Service,[object Object],Existing Web Services,[object Object],Notification Service,[object Object],Microsoft Services,[object Object],Microsoft.Phone.Notification,[object Object],Push client service,[object Object],Built-in support for efficient, battery-aware mobile push notifications,[object Object],Managed APIs for notification-driven interaction with existing Web 2.0 sites,[object Object]](https://image.slidesharecdn.com/0513-100526053014-phpapp02/75/ms-35-2048.jpg?cb=1669237789)
경험 경제에서 바라본 MS 스마트폰 전략
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경험 경제에서 바라본 MS 스마트폰 전략
- 13. Rapid creation of multi-screen 2D and 3D games
- 15. Mature, robust, widely adopted technology spanning Xbox 360, Windows, and Zune
- 16. Modern XAML/event-driven application UI framework
- 17. Rapid creation of visually stunning apps
- 19. HTML/JavaScript
Editor's Notes
- Let’s dig a bit deeper into the application modelWhat is an application? A uniquely identifiable, licensable and serviceable software product, wrapped in a flexible deployment package (XAP)How does an application get on the phone?Develop an applicationSubmit it to MarketplaceApplication will be verified (code is checked, code is signed)User can download and deploy a signed application from MarketplaceEach application has a license, which grants the user to run the application on their phoneLicenses distinguish between trial, beta + purchased versions with different lifetimes and capabilitiesAssures that only identifiable applications gets on the phoneProtects the experience of the end userProtects the rights of the software developer (application does not run without a license)
- This is what the device looked like in 2008. The big question is if this is what consumers want from a phone. This design was building upon earlier Windows Mobile versions, and was more or less a copy of a desktop user interface on a small screen.
- Designing Windows Phone 7 Series did not start by not looking at phones, PCs or other devices. It started by looking at what people do, strongly inspired by transportation graphics (icons, use of colors, use of very clear fonts). This also explains the code name Metro for the design language.Travelers in an underground station, a railway station or at an airport need to know where to go. Transportation graphics are used to guide travelers. These graphics are well designed for travelers to easily find their way. They are simple, elegant and universal and thus very powerful.The Windows Phone 7 Series User Interface should be as powerful to allow its users to easily find their way on the device.However, the designers were looking for more than just this. They looked internally at Microsoft what other things could be used on Windows Phone 7 Series.