International Public Relations

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Guidelines for successfull international PR

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International Public Relations

  1. 1. International Public Relations Guidelines for successful international PR Stuttgart, June 2014 Bild: iStock.com / yesfoto
  2. 2. Principles of International PR 1. International PR needs time and money – there are no shortcuts 2. Always adapt press materials to the local market. This not only includes a mere translation, but also adaptation of content 3. Choose your content carefully for each country – not every message is news in every country you are present in. This means that messages should be selected according to relevance © sympra| International PR | 06/20142 The three most important must-dos
  3. 3. How to approach international PR? © sympra| International PR | 06/20143 • As with all communication activities, international PR needs clear objectives and a strategy • Allocate your budget! Building relations in an international setting needs time and money. Maybe it makes sense to start with only a few countries first • Trust your specialists: They have an intimate understanding of their local markets and know all peculiarities First steps Bild: Koecki / photocase.de
  4. 4. Finding the right partner • Local agencies are crucial as they know the market, the editors and the media. However, bear in mind that coordinating the agencies in each country might become a full-time job • Networks are usually the best and most economical option as they offer various advantages: • One interface on a continual basis (accountability) • Coordination of international agencies across the globe (time-saving) • Quality guarantee from each partner agency • The creation and positioning of key messages adapted to local markets © sympra| International PR | 06/20144 A network to trust in
  5. 5. The Public Relations Network © sympra| International PR | 06/20145 • Razor sharp insight into local markets • The flexibility of working with small to medium sized agencies • Airtight communication between member agencies • Shared working ethos amongst member agencies • Acting as an extension of clients’ marketing departments One network – 28 countries
  6. 6. Any questions? © sympra6 Vineeta Manglani pr@sympra.de www.sympra.de Stafflenbergstraße 32, 70184 Stuttgart www.blog.sympra.de T. +49 711 9 47 67 0 Please do not hesitate to contact us! Berlin Stuttgart Munich | International PR | 06/2014

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